Agency Impressions Marketing 
Martech
OCTOBER 21, 2024
If you’re an agency in the world of data collection (analytics, marketing, etc.), Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. In most cases, the agencies are holding the client’s data hostage in hopes of retaining them.
Fuel Lines
FEBRUARY 23, 2016
Too often good agencies succumb to bad writing. Emails, proposals, website copy, case studies – they’re all responsible for making a crucial first impression. Yet too easily agencies fall back on jargon, generalizations and wordiness when trying to get their message across.
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Fuel Lines
OCTOBER 28, 2014
This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model. Responses to a series of attitudinal questions revealed three segments within group of marketing decision-makers in our survey. This is a guest post written by Drew McLellan.
Martech
SEPTEMBER 9, 2024
to an impressive +25.1%. This surge in retail media investment underscores its growing importance in the marketing mix. It was designed to capture current perspectives from buy-side ad investment decision-makers at brands and agencies. The post Optimistic marketers increase expected ad spend appeared first on MarTech.
Ad Rants
OCTOBER 11, 2022
It is clearly evident that marketing plays a crucial role in business success. Since client involvement is the foundation of any business, companies put a lot of effort into managing their marketing initiatives. Marketing serves in introducing your business to your target market, but keep in mind that efficient marketing is difficult.
Martech
JULY 22, 2024
To business executives and marketing professionals, everything is numbers. We just got an ROI of 15% on our last marketing campaign.” This sounds impressive, but is it? This applies to everyone on the marketing team and anyone reporting to the C-level executives. The same rules apply to offline marketing efforts.
Martech
AUGUST 5, 2024
In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. While they might offer seemingly attractive metrics, several considerations are crucial for marketers to avoid unintended consequences, particularly concerning the impact on publishers.
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