Martech

MAY 11, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals.

MarTech 110

MarTech Healthcare Impressions Agency 110

Martech

NOVEMBER 7, 2024

Rather than focusing on traditional metrics like clicks or impressions, they zero in on how specific accounts engage with your content and move through the sales funnel. Agency partners Consider working with an agile and modern agency partner specializing in ABM. Email: Business email address Sign me up! Processing.

Machine Learning 124

Machine Learning Marketing Agency MarTech 124

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. To move forward, publishers, advertisers, agencies and tech companies categorizing sites must come together and agree on the characteristics of an MFA.

Marketing 114

Marketing Demand Side Platform Audience Impressions 114

Martech

OCTOBER 1, 2024

This is my inaugural column for MarTech, and it’s great to be here. From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. The post Why marketing benefits when it provides forecasted guidance appeared first on MarTech. Processing.

Marketing 112

Marketing Machine Learning Finance Communications 112

Martech

SEPTEMBER 10, 2024

As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less.

Media 112

Media Advertising Ad Ops Non-Profit 112

Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

Viewability 80

Viewability Impressions Cookies MarTech 80

Martech Series

JUNE 15, 2022

Additionally, nearly two-thirds (65%) of all impressions served today via DeepIntent’s demand side platform (DSP) are optimized toward higher audience quality and prescription (script) performance, meeting healthcare marketers’ demand for technology that can deliver quantifiable results.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech

APRIL 5, 2022

One of the most common challenges organizations face concerning their martech stack is user adoption. Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. Here are five tips to help drive user adoption of new martech tools.

MarTech 103

MarTech ROI Impressions Communications 103

Martech

AUGUST 5, 2021

When selecting vendors or services firms, martech buyers ask for references often, but check them rarely. Based on two decades of helping large enterprises select the right martech platforms, I believe martech customers should overcome any reticence and arm themselves with a methodical approach.

MarTech 108

MarTech Conversion Impressions Agency 108

Martech

JULY 22, 2024

This sounds impressive, but is it? I’ve seen many ad agencies pat themselves on the back, especially if they won an award for their work (usually a peer-based award). The post How to put marketing data into meaningful context appeared first on MarTech. Many people will use perceived high-quality numbers out of context. “We

Marketing 117

Marketing SEO ROI Brand Awareness 117

Martech Series

DECEMBER 6, 2022

This is game-changing in aiding our expansion into Microsoft Azure, and for our team’s longstanding commitment and ability to deliver actionable insights and new data-driven solutions more efficiently to our CPG, retail, and agency partners,” said Michael Bailey, EVP and CTO at Catalina.

Retail 94

Retail Agency Impressions MarTech 94

Chief Martech

MARCH 30, 2023

At the start of the year, I predicted 2023 would be a chaotic year for martech — yet the start of a truly massive wave of growth for the industry. While the ouput was impressive, it was a bit like the Curator from Ready Player One : an amazing and sometimes amusing font of information, but not an action character. Text in, text out.

MarTech 111

MarTech Marketing Conversion SEO 111

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. The post How cognitive biases shape email engagement appeared first on MarTech. Loss aversion What is it? Processing.

A/B Testing 113

A/B Testing Clickbait Conversion Impressions 113

Martech Series

SEPTEMBER 1, 2022

Relo Metrics customers can now access broadcast impressions and viewership for cross-channel sports content. Relo Metrics’ sponsorship intelligence platform is used by hundreds of sports teams, brands and agencies, enabling them to quantify their sponsorship exposure across all digital channels. Ecosystem for Loyalty and Rewards.

Agency 89

Agency Impressions MarTech Media 89

Martech

MARCH 8, 2024

SEO agencies, according to a new report by Enough Digitial. This is quite impressive, given that, as the report states, “SEO has traditionally been viewed as male-dominated.” Despite this, men hold more senior positions in those agencies. The most common job title for men in SEO agencies is Managing Director.

SEO 115

SEO Marketing MarTech Agency 115

Martech

JANUARY 7, 2025

At our agency, we focus on two fronts: Query optimization Analyze and optimize for LLM-driven queries that drive traffic using tools like Google Analytics 4 or Google Search Console. Test how your content performs in AI summaries by monitoring impressions and engagement metrics. Processing.

SEO 108

SEO Conversion Education Rich Media 108

Martech

FEBRUARY 6, 2024

Jon and Zach Ball in 2011 What does it take to build a $10 million agency? A $10 million agency generates an average of $833,000 monthly revenue. They’ve worked very hard to build an impressive system. Locally, we use a talent agency to find qualified SEO people. Let’s break it down. Its average client is $7,500/month.

SEO 108

SEO Agency Marketing Impressions 108

Martech

SEPTEMBER 7, 2022

The measurement standards are focused on: Re-examining the 10-second cumulative exposure duration for counting a valid impression including “sight, sound, and motion”, as well as 3D and virtual environments. Get MarTech! The post Updates finalized for IAB intrinsic in-game ad measurement guidelines appeared first on MarTech.

Viewability 122

Viewability Impressions MarTech Advertising 122

Martech

DECEMBER 17, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Although pricing sounds like a more sales-driven strategy, it can also be part of that blend of positive impressions that marketers communicate to their customers. It’s new, it’s improved, it’s $3.99.

Shipping 124

Shipping Entertainment Impressions Communications 124

Martech

FEBRUARY 8, 2024

Including audio creative in an omnichannel delivery platform makes it easier for advertisers and agencies to capitalize on the channel with a more efficient workflow that can handle dynamic ads. Please take our short survey so we can tell you the state of martech salaries and careers. spend this year, according to Statista.

Video Ads 112

Video Ads MarTech Audience Impressions 112

Martech Series

AUGUST 31, 2022

Agencies including 97th Floor, Digital BIAS, RenderTribe, SageFrog, and their customers show growing interest in ABM, with RollWorks seen as a strong partner. In the past 8 months since the program was launched, RollWorks has added more than 50 agency partners, including 97th Floor, Digital BIAS, RenderTribe, and SageFrog.

Agency 59

Agency SEO Impressions MarTech 59

Martech

JUNE 14, 2022

Creating standards for tracking impression measurement, display ad viewability and invalid traffic. Re-examining the 10-second cumulative exposure duration for counting a valid impression. Brands and agencies that excel at in-game advertising are going to be perfectly positioned to market in the metaverse. Why we care.

Viewability 105

Viewability Impressions Entertainment Audience 105

Martech Series

OCTOBER 13, 2022

Advertising impressions are delivered from BlueZoo’s BigQuery data warehouse. Out-of-Home advertising companies, such as JCDecaux, have relied on BlueZoo’s BlueFox solution for years to accurately measure advertising impressions and quantify unique reach. Minute-grain impression data are maintained in a BigQuery data warehouse.

Marketing 77

Marketing Impressions GDPR MarTech 77

Martech Series

OCTOBER 4, 2022

In addition to his extensive agency leadership, de Nardis is an experienced entrepreneur, investor and advisor for many privately held adtech companies. “We Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. “I Prior to joining OMD Worldwide, he was CEO of both Aegis Media (Dentsu) and MEC (WPP).

Machine Learning 89

Machine Learning Impressions MarTech Banner 89

Martech

FEBRUARY 10, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. And meantime, one has the impression that marketers are content to carry on using third-party data until doomsday. appeared first on MarTech. Get the daily newsletter digital marketers rely on.

Impressions 98

Impressions Cookies MarTech Audience 98

Martech

MARCH 15, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. The very agile agency is putting articles about the war into a blockchain via Ethereum domain links. Finally, a brief introduction: I’m Constantine von Hoffman, the new managing editor here at MarTech.

Non-Profit 101

Non-Profit Impressions MarTech Media 101

Martech Series

JANUARY 5, 2023

With 30 years corporate and agency marketing experience, Bradshaw develops successful go-to-market strategies, demands best-in-class creative, and builds integrated campaigns that deliver results for clients. Impressive Financial Services Marketing Experience. Marketing Technology News: The Role Of Influencers Within Social Commerce.

Marketing 109

Marketing Education MarTech ROI 109

Martech Series

JANUARY 19, 2023

LookinLA , a leading growth marketing agency based in Los Angeles, announced today the launch of its revolutionary account-based marketing solutions designed to drive business growth and increase revenue. This expansion will allow clients to achieve significant wins in their digital transformation efforts.

Marketing 92

Marketing MarTech Impressions Agency 92

Martech

JANUARY 11, 2023

To address accurate carbon footprint measurement concerns across the industry, fifty-five, a global martech consultancy, conducted a study to better understand the carbon impact of brands’ digital advertising campaigns. To calculate the impact of targeting, advertisers can use the “gCO2PM”, or carbon cost (gCO2eq) per 1000 impressions.

Advertising 127

Advertising Impressions Audience MarTech 127

Martech Series

JULY 15, 2022

At the enterprise level, StoryFile makes interactions with organizations more human, with data being provided to make the experience better, and users having more agency. Marketing Technology News: MarTech Interview With Brian Gleason, Global Chief Revenue Officer at Criteo.

Non-Profit 109

Non-Profit Education Conversion Communications 109

Martech

OCTOBER 26, 2023

Agencies and brands, including smaller businesses, now have access to more diverse, multicultural publications for their digital advertising. “Huddled Masses partners with leading martech and adtech vendors, giving marketers access to the latest and greatest tools at scale,” said Kristie MacDonald, CEO of Huddled Masses.

MarTech 112

MarTech Impressions Advertising Marketing 112

Martech

SEPTEMBER 14, 2023

The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. However, advertisers and agencies need to be able to compare across networks and measure the impact of campaigns in RMNs against outside channels in order to prove the investment is worth it.

Retail 122

Retail Media Cookies GDPR 122

Martech

FEBRUARY 11, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Retailers acquire AI-powered startups to build out their advertising services, morphing into a Hydra-like amalgam of adtech vendor, agency and publisher. Get the daily newsletter digital marketers rely on.

Marketing 108

Marketing Shipping Retail Ad Tech 108

Martech Series

JANUARY 31, 2023

New data report analyzes 52 billion impressions to reveal top ad creative concepts and variables to help drive highest 2023 ROI AppLovin, the leading growth platform for developers, released its first-ever Creative Trends Report 2023, unveiling the top performance-driven mobile ad trends for the year. billion impressions, 22.4

Mobile Ads 84

Mobile Ads ROI Impressions MarTech 84

Martech Series

AUGUST 19, 2022

He has an impressive track record of driving rapid growth and shares our focus on inspiring people to do great things and build brilliant online experiences with our technology.”. Marketing Technology News: MarTech Interview with Chris Savio, Director of Product Marketing at GoTo. We’re looking forward to working together.”.

Marketing 97

Marketing Finance Food MarTech 97

Martech

MARCH 8, 2022

With the agreement, over 65 agencies, brands and DSPs will have access to the inventory, which can be bought through WideOrbit’s SSP, WO Marketplace. Marketers need the ability to measure cross-screen impact, and they need impressions-level data on all screens, including linear.

Impressions 98

Impressions MarTech Media Audience 98

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108