Fuel Lines

APRIL 1, 2014

I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him. I own the first position in organic search for “ad agency new business.”

Agency 276

Agency Audience SEO Education 276

Adweek

APRIL 3, 2024

I'm no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions and sparked a surprisingly spicy debate about client-agency finances.

Finance 318

Finance Impressions Agency Media 318

Fuel Lines

JUNE 4, 2014

” Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well. Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. This is especially true of small to midsize firms.

Agency 276

Agency Impressions Communications Manufacturing 276

Martech

SEPTEMBER 9, 2024

However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding $50 million. One of the most notable trends highlighted in the report is the continued ascent of retail media. to an impressive +25.1%. to an impressive +25.1%.

Marketing 113

Marketing Retail Impressions Media 113

VideoWeek

MARCH 31, 2025

As transparency in media trading is moving up the agenda, so too are independent agencies, with the rise of CTV driving spend from indie agencies into a growing yet fragmented ecosystem. What does the sell-side need to do to make their supply more compelling to independent agencies?

Agency 52

Agency Brand Lift Ad Server Audience 52

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. This was in response to a 74% increase in impression volume. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier.

CPM 115

CPM CPC Click Through Rate Impressions 115

Martech

APRIL 1, 2025

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. A well-defined brand ensures your website makes a lasting impression and communicates effectively. Your website is more than a digital brochure.

Conversion 111

Conversion SEO Communications Audience 111

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. The Association of National Advertisers (ANA) highlighted significant financial implications in their Programmatic Media Supply Chain Transparency Study.

Marketing 115

Marketing Demand Side Platform Audience Impressions 115

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Trends for Agencies in 2025: The changing role of advertising experts a.

Advertising 101

Advertising Marketing Retail Agency 101

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. It’s as if we regressed to the early 2000s when we were all about the number of eyeballs, list size and impressions. The average marketing budget is 7.7%

ROI 123

ROI MarTech Marketing Agency 123

More About Advertising

APRIL 2, 2024

KFC UK & Ireland has appointed Uncovered as its new social media agency following a pitch. KFC marketing director Kate Wall says: “We’re thrilled to be partnering with Uncovered – they seriously impressed us with … The post Uncovered wins KFC social media first appeared on More About Advertising.

Media 105

Media Entertainment Impressions Agency 105

VideoWeek

JULY 21, 2022

Media measurement has arguably never faced more upheaval than it is facing right now. The proliferation of media platforms and channels is making the drive for cross-media measurement ever more urgent. All this disruption has provided a prime opportunity for a more fundamental rethink about the ways we measure media.

Agency 122

Agency Viewability Impressions Clickbait 122

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

Click Through Rate 92

Click Through Rate Demand Side Platform Agency Media 92

Single Grain

FEBRUARY 20, 2025

Cold outreach for agencies is one of the most traditional ways to attract more B2B clients. And how can agencies create a cold outreach strategy that aligns with their goals? Leverage multiple outreach channels: Combine cold email, social media, and cold calling to maximize engagement and response rates. We can help.

Agency 52

Agency A/B Testing Conversion Rate Communications 52

More About Advertising

APRIL 9, 2024

Specsavers has appointed Impression Digital as its new digital partner following a five-way pitch. Impression has offices in Nottingham, London and Manchester. Their comprehensive understanding … The post Impression lands Specsavers digital first appeared on More About Advertising.

Impressions 59

Impressions Agency Advertising Finance 59

Ad Monsters

MARCH 13, 2025

We want the most efficient path with the greatest transparency to the cleanest inventory, said Stephani Estes, Chief Media Officer at Goodway Group, during her keynote. Agencies are pushing buyers into curated deals. For publishers, this means: Moving beyond impressions and CPMs to metrics that align with business outcomes.

Media 57

Media Click Through Rate Audience Impressions 57

More About Advertising

JANUARY 25, 2024

The IPA has just produced its latest census of people working in UK adland and the overriding impression is that it isn’t much fun. Timely in a way as current IPA president Josh Krichefski from EssenceMediacom is promoting a ‘People First’ agenda aimed at improving mental health in agencies.

Agency 105

Agency Impressions Advertising Finance 105

Basis

MARCH 17, 2025

The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters. Many of the top 11 states in impressions are considered battlegrounds that can lean blue or red in any given election.

Advertising 79

Advertising CPM Impressions Video Ads 79

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves. Let’s look at a few.

Media 131

Media Machine Learning Conversion Impressions 131

Digiday

OCTOBER 11, 2022

Apple’s growing designs on the ad industry are already well-documented with the iPhone maker’s media unit already generating $4 billion per year on search. During these meetings, Teresi described what the agency sources characterized as an unusual approach to selling ad time on Apple TV. Audience pitch.

Agency 91

Agency Media Demand Side Platform Ad Tech 91

Ad Monsters

DECEMBER 19, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist. Such fields would add a great deal more context as to what the ‘Impressions’ reporting field actually means. Digital media is filled with such gotchas.

Media 127

Media Impressions Education Viewability 127

Digiday

APRIL 11, 2024

Four agency executives told Digiday that it’s still too early into investigations to determine how much of their clients’ budgets were spent on ads displayed on Forbes’ subdomain ( www3.forbes.com Ultimately though, the total portion of a client’s budget spent on the subdomain isn’t the biggest concern amongst agency execs.

Agency 94

Agency Impressions Media Advertising 94

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Media 131

Media Pharmaceuticals Audience Impressions 131

VideoWeek

FEBRUARY 28, 2024

Publicis Groupe CEO Arthur Sadoun said on an earnings call following the agency’s Q4 results that his company has “pulled away from the pack” of major agency holding groups, and he may well feel justified judging by this most recent round of financial results. Omnicom’s advertising and media segment was up by 9.3

Agency 98

Agency Media Food eCommerce 98

Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. More viewable impressions across devices (76%). More completed views across devices.

Viewability 80

Viewability Impressions Cookies MarTech 80

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. The guidelines will be open for public comment through October 13. Why we care. Guidelines.

Retail 123

Retail Media Cookies GDPR 123

Digiday

FEBRUARY 28, 2024

Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. A wasted impression is an impression that a company doesn’t want to buy and an audience doesn’t want to hear,” said Gretchen Smith, vp of media at ARM. “In

Audience 95

Audience Agency Impressions Media 95

Ad Monsters

NOVEMBER 14, 2024

Incorporating content from Axel Springer’s media brands, including Politico, Business Insider, and more the media company saw an opportunity to enrich ChatGPT’s user experience with factual and authentic information. Axel Springer CEO Mathias Döpfner sees AI as a force that could either transform media or elevate it.media.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Digiday

DECEMBER 13, 2023

Seen as the next step past impressions then viewability in the evolution of measurement, attention is undergoing all sorts of evaluations and creations of guidelines as its various purveyors aim to gain a better foothold. Notably, the emphasis on attention is uniting the creative and media sides of the agency world in yet another way.

Agency 96

Agency Viewability Impressions Media 96

VideoWeek

JUNE 17, 2024

As AI grows more sophisticated, advertising agencies are ramping up their adoption of the technology – not just using generative AI on the creative front, but also building new AI tools for media planning and buying. VideoWeek asked four agency leads about their latest AI developments on the media side.

Agency 64

Agency Media Cookies Impressions 64

Ad Rants

OCTOBER 10, 2024

By using these methods' attractive and emotional qualities, businesses can make a strong impression and encourage customers to stay loyal. The Role of a Brand Identity Agency Working with a well-known brand identity agency can be very helpful in creating and using good visual storytelling methods.

Impressions 184

Impressions Brand Awareness Agency Audience 184

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). So what are the best paid media tools? Impression shares. Get A Free Consultation.

Media 127

Media Marketing Machine Learning SEO 127

Martech

DECEMBER 28, 2023

Marketers are recognizing the significance of meaningful interactions over mere impressions or clicks,” said Angelina Eng, VP of Measurement, Addressability and Data Center at IAB. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Media 129

Media Advertising Click Through Rate Machine Learning 129

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Thus, a media buyer needs to know that both sides have the same settings.

CPC 111

CPC Demand Side Platform CPM Media 111

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. How does the high-ticket agency funnel differ? For example, an agency offered a $44.90

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Why Should You Focus on Social Media Marketing? from 2018 to 2023.

Media 145

Media Machine Learning Marketing ROI 145

Single Grain

APRIL 29, 2021

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. Michael Casey – Chief Content Officer, Coindesk and Chairman of Streambed Media.

Agency 113

Agency Marketing Non-Profit SEO 113