Basis

SEPTEMBER 27, 2023

Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! And it’s not just pharmaceutical systems and tools that are changing. In fact, the pharmaceutical industry is projected to see an over 40% increase in digital advertising spend from 2021 to 2024.

Pharmaceuticals 92

Pharmaceuticals Healthcare Marketing ROI 92

Martech Series

JUNE 15, 2022

Since its launch in April 2021, DeepIntent Outcomes has been used to automatically optimize media based on real-world clinical data for 85 leading pharmaceutical brands, with over 50 brands benefiting from DeepIntent Outcomes year to date. ” Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech

OCTOBER 11, 2023

In parallel, they have invested heavily in agencies and in-house resources dedicated to various roles related to their social platforms. Novartis, the pharmaceutical company, shares content in batches with a similar theme ( a charity, cancer research, culture, etc.) These “campaigns” usually have a consistent style, tone, and topic.

Media 130

Media Pharmaceuticals Audience Impressions 130

Digiday

OCTOBER 19, 2022

Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report.

Agency 69

Agency Media Retail Entertainment 69

Single Grain

MAY 1, 2023

Though enhancing brand visibility was crucial, they wanted to approach Amazon advertising in a smart way to cut costs and generate a better conversion rate while maintaining an impressive ROAS. They wanted to switch to Amazon to promote their brand, using their impressive search and advertising capabilities. Fliegende-Pillen.de

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Martech

MARCH 18, 2024

Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. Unfortunately, the PR agency just wasn’t aligned with that.

Pharmaceuticals 61

Pharmaceuticals Machine Learning Agency Healthcare 61

Single Grain

SEPTEMBER 22, 2023

An example might be purchasing a pharmaceutical drug. Impressions : Impressions refer to the total number of times your content or ad is displayed to users. In the awareness stage, impressions matter because they signify the reach of your marketing efforts. Other products or services will require much more education.

Marketing 105

Marketing Conversion SEO Conversion Rate 105