Digiday

NOVEMBER 20, 2022

Leveraging a video-led ad strategy is a smart move for any startup looking to familiarize shoppers with the brand, thus being top of mind when the time comes to make a purchase, according to Patti McConnell, co-founder and managing partner of Something Different ad agency.

Video Ads 67

Video Ads Brand Awareness Audience Entertainment 67

VideoWeek

SEPTEMBER 27, 2024

The third annual European Video Awards (EVAs) took place last night at the Grand Connaught Rooms in London, celebrating the industry’s leading innovators in video and CTV advertising. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

Ad Server 75

Ad Server Ad Tech Video Ads Impressions 75

Ad Monsters

SEPTEMBER 5, 2024

Steps to Create Ad Monetization Strategy Set Metrics That Matter In CTV/FAST advertising, you will focus on the revenue generated from your ad pod — a commercial break of a specific length. So, you need to factor in the duration of the video ad slot and calculate how much you can earn from it.

CPM 105

CPM Impressions CPA Affiliates 105

Single Grain

AUGUST 22, 2019

If you look at any winning video’s marketing campaign, you’ll notice a common thread — it's all about the video structure. Here’s an eagle-eye view of the 3-step process that top advertising and branding agencies swear by to create dynamic videos that drive massive sales for their clients. So today’s your lucky day!

Agency 100

Agency Audience Banner SEO 100

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Mobile ads: These are ads displayed on mobile devices. How Does a DSP Work?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Basis

MARCH 22, 2023

In 2022, more than 1000 campaigns for state, local and national races managed their digital ad buying through Basis Technologies’ workflow automation and business intelligence platform, Basis, encompassing more than $130 million in political ad spend across video, display, native, audio, and text ads.

Advertising 91

Advertising Impressions CPM Cookies 91

Digiday

MARCH 15, 2023

As publishers’ podcast executives ramp up their experimentation with accompanying video , podcast ad buyers are starting to have more conversations about what opportunities this format can provide to brands — and which investment teams handle the buys, according to four agency executives who spoke with Digiday. “I

Impressions 88

Impressions Agency Conversion Video Ads 88

VideoWeek

JUNE 21, 2022

Video ad tech company Good-Loop and supply chain emissions data business Scope3 have today announced a new partnership which will combine the two companies’ green media tools into one platform. Many of the major agency groups and ad tech companies have committed to becoming carbon neutral in the not-too-distant future.

Ad Tech 98

Ad Tech Impressions Video Ads Media 98

MNTN

MARCH 19, 2024

Programmatic advertising has several benefits, including: Efficiency : Programmatic advertising enables advertisers to reach their target audience more efficiently by automating the ad-buying process. Cost-effectiveness : Programmatic ads are cost-effective, as advertisers only pay for the impressions that their ads receive.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Let’s begin!

Agency 52

Agency Advertising Retargeting Conversion 52

Martech Series

AUGUST 18, 2022

Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces exclusive partnership with Yazle. This will be a huge asset to agencies and brands in these countries – opening up entirely new possibilities for engagement with audiences,” he adds.

Ad Tech 80

Ad Tech MarTech Impressions Video Ads 80

Martech

OCTOBER 18, 2022

Out-of-home agency Kinetic US (owned by WPP) looked at how advertisers plan to leverage DOOH by amplifying it on other channels. For digital video ads, 46% of U.S. This could entail reaching digital users when they are close to the DOOH ad, or at a later time, simply to remind them of what they saw earlier.

Retail 115

Retail Impressions Shipping Media 115

Adtaxi

MARCH 22, 2022

social network video ad spending will grow to $24.35 Connected TV (CTV) numbers are equally impressive. CTV ad spending in the U.S. Consumers are interested in personalized content delivery, and video ads are a smart way to reach consumers who may exclusively prefer video over other forms of content.

Advertising 72

Advertising Marketing Video Ads Audience 72

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

FEBRUARY 2, 2023

Ad agencies are also building out their own platforms powered by OpenAI. Late last month, an anonymous “AI-powered” agency called The Uncreative Agency gained some traction in the advertising world by using OpenAI to generate humanless proposals within minutes based on just a few basic inputs. .”

Marketing 89

Marketing Clickbait Agency Impressions 89

VideoWeek

SEPTEMBER 26, 2023

The release responds to calls from brands and agencies to clearly define MFA, after the Association of National Advertisers’ (ANA) found that 15 percent of programmatic ad spend goes to MFA sites, representing 21 percent of total impressions.

Clickbait 81

Clickbait Advertising Pop-Up Banner 81

Martech

AUGUST 25, 2022

The main reason is that ad groups with RSAs got around twice as many impressions as ad groups without RSAs because the machine was able to make ads relevant for a significant new number of searches. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that.

Machine Learning 107

Machine Learning Conversion Geo targeting Audience 107

Single Grain

APRIL 7, 2022

Hiring a YouTube marketing agency is the ultimate tool for taking your video marketing efforts to the next level. Let’s dive in to how you can choose the best YouTube marketing agency for your company. TABLE OF CONTENTS: ↓ What Is a YouTube Marketing Agency? The Benefits of Hiring a YouTube Marketing Agency.

Agency 52

Agency Marketing SEO Audience 52

Clearcode

AUGUST 4, 2022

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. AdTech companies and ad agencies can build self-serve ad platforms to allow their clients to create their own ad campaigns.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

VideoWeek

SEPTEMBER 29, 2023

The second annual European Video Awards (EVAs) took place last night at London’s luxurious Pan Pacific, celebrating the best in European video and CTV advertising. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Single Grain

APRIL 1, 2022

Hiring an Instagram marketing agency can be the best way to transform your social media strategy. Through this channel, companies can connect to customers using emotionally engaging and visual content, from snapshot reels to IGTV videos to simple newsfeed posts. TABLE OF CONTENTS: ↓ What Is an Instagram Marketing Agency?

Agency 52

Agency Marketing Audience SEO 52

InMobi

SEPTEMBER 17, 2019

Video ads continue to deliver better viewability across both desktop and mobile. Mobile benchmarks for ad fraud continues to be lower than that of desktop. Time in view : “Time-in-view is the average duration that a viewable impression remained in view. Changes are afoot in the video advertising realm too.

Viewability 52

Viewability Mobile Ads Banner Impressions 52

Single Grain

APRIL 20, 2022

This is the perfect time to work with a Twitter marketing agency. Here are our Twitter advertising agency picks for 2022. TABLE OF CONTENTS: ↓ What Is a Twitter Marketing Agency? The Benefits of Hiring a Twitter Advertising Agency. How to Choose a Twitter Marketing Agency. Top 5 Twitter Marketing Agencies.

Agency 52

Agency Marketing Audience Media 52

Digiday

APRIL 6, 2023

But even as the digital video market is on fire, it won’t leave linear TV in ashes, agency execs say. At R/GA, some clients have never advertised on linear, leveraging digital video ads as the entry into video advertising, according to LaFond. Agency executives did not offer specifics on television CPMs.)

Advertising 74

Advertising Agency Video Ads Brand Awareness 74

Digiday

FEBRUARY 26, 2023

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip. Dentsu is also doing some testing around guarantees around attention.

Media 69

Media Agency Pop-Up Banner 69

Single Grain

DECEMBER 23, 2019

This update can provide suggestions like adding new keywords, setting estimated mainline bids, and fixing ad groups without ads or keywords. Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

JULY 31, 2019

54% of mobile gamers said they'd rather watch video ads if this leads to in-game rewards. In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% for standard ads). Dive Deeper: 8 Tips for Successful Mobile Video Advertising. Impressions. 23% of U.S.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Martech

FEBRUARY 14, 2024

Creating a sound for customer experiences TD worked with sonic branding agency Sixième Son to build a score that is optimistic and catchy. Customer experience touchpoints include: Hold music at call centers, Video ads, Podcast/audio ads, Canadian ATMs, Canadian branch overhead music, and Canadian branch phone lines.

MarTech 120

MarTech Communications Impressions Video Ads 120

Basis

AUGUST 30, 2022

Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. And for the agency and brand leaders wondering how to protect their teams from going to shambies themselves while navigating the complexity, we’ll discuss a solution—automation—that streamlines the process. of total digital media ad spend.

Advertising 93

Advertising Viewability Brand Awareness A/B Testing 93

Single Grain

MARCH 10, 2017

Through ClickFlow, companies can automatically see which pages on their site have the most potential to grow revenues – such as pages that have high impression count in search but a low click through rate. For Single Grain, my digital marketing agency , we have a 1.26% click-through rate on the homepage. I'll give you an example.

Click Through Rate 74

Click Through Rate Marketing Impressions SEO 74

Single Grain

JUNE 13, 2023

TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Monetize More

MARCH 3, 2023

Viewdeos Viewdeos helps publishers monetize traffic through video advertising. You’ll get access to premium video ad inventory when joining their ad network. Viewdeos will help increase your page views and engagement through video inventory created from your content. Click here to find out more about Viewdeos.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Digiday

DECEMBER 21, 2022

million unique users on Twitch, gaining 12 million impressions. Samsung Italy also ran Prime Video Live Sports commercials during UEFA Champions League coverage to connect with youth audiences. The results from Twitch were impressive, with 12 million impressions and 2.3 million impressions — 16% more than predicted.

Advertising 76

Advertising Impressions Audience Electronics 76

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84