Digiday
OCTOBER 20, 2022
While creating content is essential for the business, more agencies are outsourcing their content needs as the work becomes more challenging. Content creation agency Verblio surveyed more than 400 content marketers across agencies, freelance and in-house to get insights on the state of digital content in 2022.
Digiday
SEPTEMBER 27, 2022
While media agencies find bot content concerning, some say it won’t become a higher priority until both platforms and advertisers sound the alarm. “We simply need to try to keep an eye on it,” said Drew Himmelreich, senior analyst at digital agency Barbarian. of the content posted to Twitter in the U.S.,
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Digiday
SEPTEMBER 8, 2022
Agencies are getting savvier at using artificial intelligence as data comes into greater focus as marketing and information technology are becoming more entwined. AI can help automate some of those processes, from creative to segmentation and potentially help agencies optimize their ad spend by cutting down on tedious tasks. “I
Martech Series
JULY 12, 2022
Lookout’s cloud security solutions help Texas state and local government agencies protect sensitive data and reduce the risk of cyber attacks. The Lookout Security Platform enables government agencies to meet the OMB-mandated Zero Trust framework requirements by mitigating risk while enabling critical initiatives like telework.
Martech Series
JUNE 30, 2022
The Navy Seal veteran has extensive experience facilitating the sales of data management technology, information technology services, and business development strategies within the Defense and Intelligence communities. Mulholland previously held business leadership positions at Microsoft, Dataminr, and Oracle.
Clearcode
FEBRUARY 15, 2022
Advertising and Revenue Management Agencies. Advertising and Revenue Management Agencies. Advertising and revenue management agencies help their publisher clients manage, run, and optimize their ad inventory. is a leading marketing technology company for agencies, media companies, brands, and enterprises.
Single Grain
JULY 7, 2023
Outsourced advertising is a strategic business decision that involves partnering with external professionals or agencies to manage a company’s advertising activities. This approach allows companies to partner with marketing agencies that specialize in advertising services, providing access to the latest technology and trends.
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