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While media agencies find bot content concerning, some say it won’t become a higher priority until both platforms and advertisers sound the alarm. “We simply need to try to keep an eye on it,” said Drew Himmelreich, senior analyst at digital agency Barbarian. of the content posted to Twitter in the U.S.,
Agencies are getting savvier at using artificial intelligence as data comes into greater focus as marketing and informationtechnology are becoming more entwined. AI can help automate some of those processes, from creative to segmentation and potentially help agencies optimize their ad spend by cutting down on tedious tasks. “I
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