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Brands, media agencies decide to outsource content creation as it becomes more difficult

Digiday

While creating content is essential for the business, more agencies are outsourcing their content needs as the work becomes more challenging. Content creation agency Verblio surveyed more than 400 content marketers across agencies, freelance and in-house to get insights on the state of digital content in 2022.

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A Comprehensive Guide to Outsourcing Advertising in 2023

Single Grain

Outsourced advertising is a strategic business decision that involves partnering with external professionals or agencies to manage a company’s advertising activities. This approach allows companies to partner with marketing agencies that specialize in advertising services, providing access to the latest technology and trends.