Fuel Lines

FEBRUARY 22, 2023

Overall, AI has the potential to transform the way that businesses and agencies operate, leading to increased efficiency, accuracy, personalization, and innovation. It is important to note that AI, still a relatively new technology, agencies must carefully evaluate its potential benefits and drawbacks before implementing it.

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Agency Machine Learning ROI Advertising 263

Martech

JUNE 27, 2022

To do this, marketers are turning to artificial intelligence and machine learning. The use of AI and machine learning in this area can be applied both at the macro and micro levels. Other uses of machine learning include techniques like web scraping. ” Customer expectations have never been higher.

Machine Learning 129

Machine Learning Marketing Agency Entertainment 129

Ad Tech Daily

JULY 25, 2022

Waymark makes high quality commercials accessible and easily scalable, allowing media companies and agencies to meet the needs of the changing media landscape. The post Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT appeared first on Ad Tech Daily.

Machine Learning 111

Machine Learning Ad Tech Agency Media 111

Martech Series

JULY 20, 2022

Waymark makes high quality commercials accessible and easily scalable, allowing media companies and agencies to meet the needs of the changing media landscape. The post Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT appeared first on MarTech Series.

Machine Learning 83

Machine Learning MarTech Audience Agency 83

Martech Series

JULY 10, 2022

Parfitt has spent the last two decades building data, analytics and AI capabilities for organizations including HSBC, Lazard, O-I Glass, Hostess, Santander, NexTier, Lloyds Banking Group, UK Border Agency, Joint Forces Command, and the UK’s National Health Service (NHS). The post Machine Learning Pioneer Dynam.AI

Machine Learning 73

Machine Learning MarTech Agency Marketing 73

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement.

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MarTech Food Machine Learning SEO 113

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. For data scientists, predictive refers to machine learning-generated forecasts based on patterns. This is my inaugural column for MarTech, and it’s great to be here.

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Marketing Machine Learning Finance Communications 113

Martech

JULY 17, 2024

. “Whether it’s using natural language generation, natural language processing, natural language understanding to take unstructured data and and transform and normalize that into structured data; whether it’s using machine learning models on the back end. is letting things happen more organically.

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Machine Learning MarTech Food Agency 143

Martech

JULY 11, 2024

Plai also now offers translation for multilingual campaigns and an ad spend management tool for agencies. Kai includes two new features: Forecast, which uses machine learning to predict ad performance, and Custom Relevancy, which allows retailers to integrate their own AI models for targeted advertising.

MarTech 94

MarTech SEO Machine Learning Audience 94

Martech

NOVEMBER 7, 2024

This process involves using machine learning models to analyze thousands of data points, which help marketers predict which accounts are showing buying signals and are ready to be targeted. Agency partners Consider working with an agile and modern agency partner specializing in ABM. Sounds great, right?

Machine Learning 125

Machine Learning Marketing Agency ROI 125

Ad Rants

JULY 25, 2022

A PPC agency can help you create and implement an effective PPC campaign that will help you achieve your business goals. Increased adoption of AI and machine learning. Machines have been able to process large amounts of data much faster than humans for some time now.

Machine Learning 252

Machine Learning Mobile Search Conversion Rate Conversion 252

Martech

SEPTEMBER 9, 2024

From hyperscalers and martech vendors to agencies and point solutions, everyone is touting their AI/machine learning and genAI-specific capabilities. Ask your external agencies to do the same. Determining the strategy for adoption: The opportunity and options to bring GenAI into the organization can be overwhelming.

Marketing 119

Marketing Non-Profit Machine Learning MarTech 119

AdvertiseMint

DECEMBER 26, 2024

AI and machine learning will enhance personalization and ad targeting. AI and Machine Learning in Advertising By 2025, artificial intelligence and machine learning will redefine personalization and ad targeting in the advertising industry. A dominance towards mobile first strategies and content.

Machine Learning 52

Machine Learning Advertising Ad Targeting Audience 52

Martech

OCTOBER 1, 2024

Machine learning and AI improvements let platforms automate ads at a large scale with little input from marketers. Even when consolidated campaigns do perform, some brands and agency partners don’t feel the tradeoff is worth it for other reasons, including brand safety concerns.

Machine Learning 119

Machine Learning Retail Media Advertising 119

AdvertiseMint

DECEMBER 28, 2024

As these changes unfold, google advertising agencies and their clients will need to focus on creating personalized, context-aware ads to maintain engagement. Key Takeaways Personalized and context-aware ads will be paramount, leveraging machine learning for improved relevance.

Advertising 52

Advertising Machine Learning Agency Marketing 52

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. Key Takeaways Amazon advertising will increasingly leverage AI and machine learning for personalized ad experiences.

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Advertising Machine Learning Video Ads Ad Targeting 52

Martech

MARCH 10, 2025

A dedicated project owner or an outside agency can help connect the dots across your organization, improving alignment and efficiency. Some machine learning models now offer predictive analysis, forecasting the impact of each channel on your bottom line with regular updates based on past performance.

Marketing 115

Marketing Cookies Machine Learning Retail 115

Basis

DECEMBER 20, 2024

of agency leaders believing that AI will be the most influential trend to shape digital advertising in the next 10 years, and more than 90% of marketers and advertisers saying they use generative AI as part of their digital marketing efforts, the technology has already reshaped advertisers approach to their work. With 82.4%

Machine Learning 85

Machine Learning Agency Advertising Media 85

Ad Monsters

NOVEMBER 14, 2024

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Single Grain

JULY 8, 2019

Post-Click Automation software bridges the gap between pre-click segmentation and post-click personalization – a goal that agencies recognize as crucial. This is ideal for agencies because they don’t require the budget for multiple tools or the resources for hiring and training employees. The 4 Components of Post-Click Automation.

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Agency A/B Testing Machine Learning Conversion 106

Digiday

APRIL 3, 2024

As it aims to expand data and artificial intelligence strategies and services for its clients, independent digital agency Mod Op, Digiday has learned, will launch an internal AI practice this week called AI Council. Mod Op did not share terms of these deals or its budget.

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Agency Machine Learning Media Marketing 89

AdExchanger

DECEMBER 19, 2023

But there are several important differences between these machine-learning-powered ad-buying tools, says Nii Ahene, chief strategy officer at performance marketing agency Tinuiti, speaking on this episode of AdExchanger Talks. Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket.

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Machine Learning Agency Marketing Cookies 122

Ad Monsters

NOVEMBER 18, 2024

These changes include how businesses interact with customers and how agencies handle strategy and creativity. For example, agencies use AI to deliver real-time data insights that let us quickly modify their tactics. The ad-marketing ecosystem is seeing significant changes due to AI, which is no longer just a future idea.

Marketing 52

Marketing Machine Learning Conversion Rate Agency 52

AdvertiseMint

DECEMBER 31, 2024

For those looking into what is Dynamic Ad Insertion (DAI), it transforms the advertising landscape by offering personalized and seamlessly integrated ads into live and on-demand video content, changing the game for OTT advertising agencies.

Machine Learning 52

Machine Learning Conversion Rate Agency Video Ads 52

Basis

AUGUST 14, 2024

As AI revolutionizes how advertisers work, media agencies are adopting the technology to drive revenue amidst slashed client budgets and shrinking margins. Agency leaders overwhelmingly feel that AI will have a significant and positive impact on the advertising industry, with 82.4%

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Agency Media Machine Learning Audience 95

AdvertiseMint

DECEMBER 15, 2024

By 2025, technological advancements and shifting consumer behaviors will reshape the landscape for digital advertising agencies. The Rise of AI and Machine Learning AI in advertising and marketing will become essential tools in the digital marketing toolbox by 2025.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

Martech

APRIL 27, 2023

Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. I asked Steve Ohanians, the CEO of a Silicon Valley B2B digital agency, Clear Digital, for his take on AI as part of the digital brand development process. Think: prompting ChatGPT correctly.)

Machine Learning 113

Machine Learning MarTech Marketing Agency 113

Digiday

JULY 14, 2024

Still, these tools and platforms, whether they’re built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes — safe, isolated and controlled spaces for testing — as well as internal AI task forces and client contracts. Is it really?

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Agency Machine Learning Marketing Media 77

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all. In short, you’ve done nothing at all.

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Agency Communications Machine Learning Conversion 109

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. Artificial intelligence is an umbrella term that covers technologies such as machine learning, image recognition, natural language processing (NLP), and deep learning.

Media 145

Media Machine Learning Marketing ROI 145

Single Grain

SEPTEMBER 16, 2022

is the latest Internet technology that leverages machine learning, artificial intelligence and blockchain to achieve real-world human communication. It is built using artificial intelligence, machine learning and the semantic web, and uses the blockchain security system to keep your information safe and secure.

Machine Learning 29

Machine Learning Communications Marketing SEO 29

The Ad Tech Blog

MARCH 8, 2023

After waiting for a long time (more than a minute), this was ChatGPT’s answer: Talking with a friend who runs a Creative agency, he made a good point: “AI won’t replace authors; AI will replace authors that don’t leverage AI.”

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Agency Machine Learning 264

AdExchanger

APRIL 4, 2023

In this episode, Peter Prodromou, The post Weighing AI Hype Vs. Reality With ‘AI Marketing Agency’ Boathouse appeared first on AdExchanger. What are the ethical risks of AI technology? What’s the weirdest AI-generated image or video you’ve seen?

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Agency Marketing Machine Learning 105

Digiday

FEBRUARY 5, 2023

It follows a myriad of ad agencies, ad tech vendors and platforms all talking up their game plans and visions for this technology in recent weeks. It has historically used AI and machine learning technologies for lower funnel performance optimization tasks. Take Havas, for example. Horizon Media is a case in point.

Machine Learning 69

Machine Learning Agency Media Advertising 69

Digiday

NOVEMBER 5, 2024

With Election Day finally here, it’s worth looking at some of the ways ad-tech firms, political startups and political agencies have used large language models and machine learning.

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Machine Learning Ad Tech Audience Agency 92

Martech Series

SEPTEMBER 19, 2022

The AI machine learning power of Wisely will be joining forces with Frontier Marketing. Frontier is already a leading fundraising agency. Wisely’s AI technology is known as machine learning, one of the most common types of AI being developed in the for-profit world today.

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Machine Learning Marketing MarTech Agency 79

Digiday

OCTOBER 17, 2024

Onstage and off- at the three-day event, media agency execs discussed the potential of machine learning and generative AI. AI gives answers, but not always the right ones, said Marilois Snowman, founder and CEO of media services agency Mediastruction and SaaS platform FutureSight.

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Machine Learning Media Agency Marketing 89