Single Grain

FEBRUARY 19, 2020

While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. Mobile accounts for 52.6% Google’s position is that it can’t be optimized for. Big Data Keeps Getting Bigger.

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

Ad Rants

JULY 25, 2022

A PPC agency can help you create and implement an effective PPC campaign that will help you achieve your business goals. In fact, according to Google, 61% of users are more likely to contact a business if they have a mobile-friendly website, and 70% of mobile searches lead to action within one hour.

Machine Learning 252

Machine Learning Mobile Search Conversion Rate Conversion 252

Martech

OCTOBER 23, 2023

’” Lehman also claimed that Google’s machine learning systems BERT and MUM are becoming more important than user data, and that Google will rely more heavily on machine learning to evaluate text than user data. Google search ads ‘can’t be replaced’ (Oct.

Mobile Search 88

Mobile Search Machine Learning Advertising Marketing 88

Adtelligent

OCTOBER 6, 2021

DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. To fully take advantage of this trend, publishers need to calibrate their inventory for local and mobile searches and connect data from big tech companies. UX as a priority.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52