Adweek
OCTOBER 26, 2022
HMG North America is the first major agency holding company to partner with Samba TV, which sources data from more than 24 television manufacturers. Samba TV is making moves, partnering with Havas Media Group to integrate its OTT and linear television data into the company's proprietary audience and data management platform, Converged.
Fuel Lines
JULY 16, 2012
He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility.
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Fuel Lines
APRIL 15, 2013
3D Printing is an innovative technology that is sure to impact advertising, marketing and even agency new business. “A faster and cheaper alternative to traditional methods of manufacturing is making its way into the mainstream market, and it looks to be changing the way people do business—including advertising.”
Fuel Lines
OCTOBER 5, 2017
Creating and maintaining agency new business is often harder than it should be because one key ingredient is often lacking. Positioning is the foundation of any agency’s new business program. Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes.
Adweek
MARCH 25, 2024
The agency has launched "Get Comfortable," a bold new campaign for the U.K's largest toilet roll manufacturer that wants to encourage. It may not be every creative's dream to work on a toilet paper account when they grow up, but FCB London's latest taboo-busting work for Andrex shows it doesn't have to be dirty work.
Fuel Lines
OCTOBER 18, 2012
Just this week, I was talking with two agency principals and a new business director that all basically said; “I’m out of time” Each said they had no more time to give their schedules were overloaded. To top it off, for most, all of this busyness isn’t effectively creating new business opportunities for the agency.
Fuel Lines
MARCH 28, 2019
Thought leadership influences prospects to help agencies win,?retain That’s why the average Fortune 500 Company has 17 agency relationships. ADWEEK proclaims it to be the the new secret weapon for agency executives to land new business. Why is content marketing not working for agency new business?
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