Digiday

JANUARY 10, 2023

This week’s Future of TV Briefing looks at how Roku’s push into the smart TV manufacturing business reflects the changing state of the connected TV market. Advertisers, agencies, broadcaster stations all use it, so there’s no challenge on it,” said a U.K.-based based agency executive. Big-screen battle. WTF is the U.S.

Manufacturing 68

Manufacturing Demand Side Platform Agency Marketing 68

InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. Contrast banner ads with video ads.

CPM 52

CPM CPC Advertising Banner 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. This is a cost saving measure by Reach.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Single Grain

MAY 5, 2023

The Approach To address this concern, CBS contracted a PPC agency to build a new website that would improve the user experience and make it easier for customers to request quotes online. The agency also planned and executed a mixed SEO and PPC strategy to improve the website’s visibility in search results.

ROI 52

ROI Advertising Conversion SEO 52

VideoWeek

NOVEMBER 24, 2023

From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight. But 47 percent of agencies and 41 percent of advertisers use programmatic to buy more than 41 percent of their inventory – a clear gap between the buy-side and sell-side.

Audience 52

Audience Video Ads Media Agency 52

Digiday

NOVEMBER 2, 2022

In some cases, the turnaround times, specifically for turnkey ad spots like direct-sold display and video ads, are even shorter. So while this “was not an effort to increase advertising, what it will will do is it will enable more scale next year, which was great for us,” she added.

Media 69

Media Ad Inventory Video Ads Advertising 69

VideoWeek

SEPTEMBER 23, 2022

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.

eCommerce 59

eCommerce Media Ad Tech Agency 59

VideoWeek

MAY 10, 2024

ShowHeroes Launches New Video Platform ShowHeroes MAX Video ad tech business ShowHeroes this week announced ShowHeroes MAX, a new platform which it says will help produce and monetise digital video content using cookieless technology. .”

Retail 52

Retail Ad Tech Media Agency 52

VideoWeek

FEBRUARY 2, 2024

Complaints filed against Publicis claimed that when working with opioid manufacturers like Perdue Pharma, which makes OxyContin, that the agency helped encourage doctors to prescribe opioids more frequently, and in higher doses. Canal+ Mounts $1.7 Billion Multichoice Bid Canal+ Group has launched a $1.7

Retail 52

Retail Media Cookies Agency 52

VideoWeek

AUGUST 4, 2023

” FreeWheel Integrates Programmatic Requests From Magnite Magnite, a supply-side platform (SSP), has announced a technical integration with FreeWheel, a video ad tech company. Agencies and advertisers will be able to plan and buy campaigns across Sky’s on-demand content using the self-serve advertising platform.

Media 52

Media Ad Tech Retail Agency 52

VideoWeek

MARCH 15, 2024

Although Kassan claims to have resigned, MediaLink owner United Talent Agency (UTA) said he was fired over “misappropriation of company funds”. And the majority of major DSPs, SSPs, verification vendors and media agencies are still playing a role in MFA transactions. Read on VideoWeek.

Media 52

Media Agency Audience Non-Profit 52

VideoWeek

MARCH 17, 2023

The company owes millions of dollars to vendors, some of whom have called in collection agencies, according to the journal. Video Ad Revenues Double for National World UK local news publishing group National World saw revenues drop in 2022, down £1.9 Vice Media has been seeking a buyer to help it out of tough financial straits.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

Clearcode

FEBRUARY 25, 2022

The HbbTV Association , which consists of broadcasters, Internet and technology companies, and device manufacturers, creates and manages the HbbTV standard to ensure that HbbTV is compatible across different devices and TV networks. In June 2010, the European standards agency ETSI approved version 1.1.1 L-shaped banner ad example.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

VideoWeek

FEBRUARY 16, 2024

Agencies are already using text-to-image tools to create basic illustrations and conceptual images for internal work (where the results don’t have to be perfect) – Sora could be used in a similar manner. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.

Marketing 52

Marketing Media Entertainment Agency 52

InMobi

JANUARY 18, 2022

For a minivan car manufacturer, they can target women buying pregnancy tests, so even before they buy newborn diapers, they can start capturing customers during a key buying consideration phase. It’s also really compelling for non-endemic advertisers.

Retail 52

Retail eCommerce Non-Profit Media 52

Smart-Hub

OCTOBER 15, 2023

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. White labeling isn’t only about faster time to market and a chance to focus on your business’s core tasks.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

illumin

FEBRUARY 1, 2019

The funny ad features a Dalmatian on a Budweiser wagon, enjoying the ride as itsears flap in the wind. This scene pairs with the song “Blowing In the Wind” to promote Budweiser’s use of wind power in manufacturing. Check out the full chart below to see where your favorite ads placed: Rank. Campaign Name.

Video Ads 45

Video Ads Manufacturing Food Agency 45

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Agency Media 98

AdvertiseMint

SEPTEMBER 17, 2023

Below are the different types of TikTok ads: 1. In-feed ads. In-feed ads are short video ads that appear in TikTok users’ feeds as they scroll through the app. An in-feed ad can last up to 60 seconds and usually includes a call to action button. TopView ads. Are you ready to advertise on TikTok?

Fashion 52

Fashion Video Ads Food Education 52

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. Snapchat is also rolling out ads in Spotlight, its explore tab, for advertisers globally. Snapchat says First Story could reach up to 50 million users in the US daily.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Single Grain

APRIL 28, 2020

In addition to our full services, Single Grain offers DIY options like the Evergreen Traffic Machine and the Agency Accelerator — which include content and SEO courses, proprietary software, and consultation. Dive Deeper: 9 Tips for Creating Instagram Video Ads that Actually Generate Sales. 3) Anheuser-Busch.

Marketing 141

Marketing Audience Media ROI 141

VideoWeek

MAY 26, 2023

ShowHeroes Launches Voice-Activated CTV Ad Video ad tech business ShowHeroes launched its ‘Voice Command Branded Player’ this week, an actionable CTV ad that features a text element and custom audio command. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.”

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

OCTOBER 27, 2023

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7

Advertising 52

Advertising GDPR Media Audience 52

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. The tech giant’s ad offering has historically been small, limited mostly to its app store search business.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

DECEMBER 20, 2024

The Week in TV M6 Calls on Smartclip to Monetise Streaming Inventory M6 Publicit, the French broadcaster’s sales house, has announced the integration of ad tech solutions from Smartclip, as the media group seeks to triple its streaming revenues to 200 million by 2028.

Marketing 52

Marketing Ad Tech Media Agency 52

VideoWeek

JANUARY 10, 2025

Top Stories Smart TV Manufacturers Show Off AI Integrations at CES Several smart TV manufacturers used this week’s CES trade show in Las Vegas to show off new AI integrations with their smart TV interfaces. Google meanwhile announced new AI capabilities for Google TVs using its Gemini AI tool. The GenAI 3.0 million from 4.6

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52