Adweek

JANUARY 23, 2025

on Thursday announced the acquisition of performance marketing agency Dysrupt. Publicis Media U.S. Terms of the deal were not disclosed. As part of the deal, Dysrupt CEO Peter Muzzonigro, chief revenue officer Jarod Haness, and chief operating officer Nate Lorenzen will join Publicis Media and report to U.S. CEO Chris Boothe.

Agency 306

Agency Media Marketing 306

Adweek

NOVEMBER 13, 2024

Initial agency and brand partners include Indeed, PMG, Universal McCann, and Whole Foods Market. Artificial intelligence startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results.

Food 290

Food Marketing Agency 290

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete.

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Public Relations Marketing ROI Communications 129

Adweek

JANUARY 22, 2025

The success of advertising rests on clear, concise, and culturally considerate communication. Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. Everyone was left a little shaken following Mark Zuckerberg's.

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Communications Marketing Advertising Agency 325

Adweek

JANUARY 10, 2025

This post was created in partnership with Linqia One influencer agency based out of San Francisco, Linqia, has built a proven framework to help brands scale their influencer strategies and show meaningful results.

Agency 278

Agency Marketing 278

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. In most cases, the agencies are holding the client’s data hostage in hopes of retaining them.

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Agency Impressions Marketing Conversion 123

Adweek

OCTOBER 24, 2024

The 2024 ANA Masters of Marketing Conference in Orlando, Fla., is drawing much of the attention in the agency world, but there are still account wins, acquisitions, mergers, and product launches to report.

Agency 290

Agency Communications Media Marketing 290

Adweek

AUGUST 29, 2024

Ahead of the holiday weekend, agencies are making strategic moves and partnerships to enhance their offerings and solidify their positions in the market. This partnership enhances AMIN's member agencies by providing access to comprehensive consumer insights,

Agency 316

Agency Audience Marketing 316

Adweek

SEPTEMBER 5, 2024

We're kicking off September with a roundup of the latest agency moves, partnerships, and initiatives making headlines this week across the industry. 7Dots 7Dots has been appointed by Rite-Hite to develop and lead its digital marketing strategy across Europe.

Agency 298

Agency Advertising Marketing 298

Adweek

DECEMBER 6, 2024

Allen & Gerritsen (A&G) has launched a customer experience technology agency, CeCo Digital, to help marketers keep and grow loyal customers beyond the sale. The agency has tapped Bain partner Raj Heda to lead the new spinoff. The agency will.

Agency 290

Agency Communications Marketing 290

Adweek

MARCH 12, 2025

Omnicom Precision Marketing Group and VML were named as the two leaders in The Forrester Wave: Marketing Creative and Content Services, Q1 2025 report, released Wednesday by Forrester Research.

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Marketing Agency Advertising 222

Adweek

NOVEMBER 14, 2024

Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they'll amend how they pay within the next three years.

Agency 317

Agency Media Finance Advertising 317

Adweek

AUGUST 1, 2024

Linda Guerrero, who was formerly a Netflix and 42 West multicultural executive, has founded Cultural Agency, a multicultural agency that aims to connect publicity, awards and marketing campaigns to culture. Guerrero will serve as CEO of Cultural Agency.

Agency 279

Agency Audience Marketing 279

Adweek

OCTOBER 10, 2024

The chaos of Advertising Week New York didn't slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty.

Agency 290

Agency Communications Advertising Marketing 290

Adweek

SEPTEMBER 26, 2024

The fall frenzy is upon us and agencies everywhere are landing new clients, launching new products, and making key partnerships. BarkleyOKRP The National Pork Board has named BarkleyOKRP as its new agency of record following a formal review. The assignment includes a fully integrated marketing approach for pork, tapping.

Agency 290

Agency Marketing 290

Adweek

JULY 1, 2024

In recent months, there's been a series of notable private equity investments in up-and-coming advertising agencies. Last month, Svoboda Capital Partners invested in creative agency Highdive. In September, the London and New York-based independent agency Brainlabs nabbed funding from another private equity firm,

Agency 299

Agency Advertising MarTech Media 299

Adweek

MARCH 17, 2025

What if it was never going to last? More than three decades have passed since the first banner ad appeared on a website. Digital wasn't just a new frontier, it was a place that experienced stratospheric year-over-year growth--and the unspoken expectation was that growth would continue forever. That expectation makes sense when you consider how.

Banner 266

Banner Marketing Media Agency 266

Martech

AUGUST 20, 2024

The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketing 126

Marketing Communications Education Conversion 126

Adweek

SEPTEMBER 26, 2024

Agency and brand relationships, when they work, can result in campaigns that shine and long-term connections that create wins for both sides. Essentially, a good client-agency relationship is like a marriage, according to a panel discussion at ADWEEK's Brandweek summit.

Agency 306

Agency Marketing 306

Martech

DECEMBER 9, 2024

billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Among the agencies owned by Omnicom are BBDO and TBWA, while Interpublic owns McCann, Weber Shandwick, Mediabrands and others. As we’ve said for a long time, martech is marketing. Processing.

Agency 105

Agency MarTech Advertising Marketing 105

Basis

NOVEMBER 19, 2024

Inefficient processes, rising costs, and shrinking profits are some of the biggest challenges agencies face today. To stay competitive, many agency leaders are turning to their advertising and marketing technology stacks to drive innovation, improve efficiency, and deliver better results.

Agency 94

Agency MarTech Advertising Audience 94

Adweek

OCTOBER 30, 2024

According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK's Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency VaynerMedia, spoke with Jenny Rooney, Adweek's chief brand and community officer.

Media 317

Media Agency Marketing 317

Adweek

NOVEMBER 12, 2024

Access the entire sortable, interactive list of ADWEEK's 2024 Fastest Growing Agencies and read their stories here. At a time when companies are facing pressure from inflation, economic uncertainty, and ongoing world conflicts, marketers are operating with caution--and making it difficult for their agency partners to find green shoots.

Agency 264

Agency Marketing 264

Basis

DECEMBER 17, 2024

2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. Indeed, as one agency CEO put it , The business of agencies right now is staying in business.

Agency 93

Agency Media Advertising Conversion 93

Adweek

SEPTEMBER 20, 2024

Enjoy this latest batch of marketing news and campaigns from brands and agencies. The last few weeks have found some truly unique campaigns come in from all corners of the globe, from New York to Bangkok. Roojai Online Insurance Roojai Online Insurance has been addressing a common question from the public: why use a kangaroo.

Marketing 312

Marketing Agency 312

Martech

NOVEMBER 4, 2024

They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done.

Marketing 131

Marketing Communications Audience Entertainment 131

Adweek

FEBRUARY 18, 2025

Publicis Groupe has acquired Brazil-based influencer and content agency BR Media for an undisclosed sum. The purchase gives the French holding group a stronger foothold in the Latin American (LATAM) market, which delivered double-digit growth for Publicis Groupe in 2024.

Media 276

Media Agency Marketing 276

Adweek

AUGUST 8, 2024

WeightWatchers (also known as WW) has tapped ex-Meta marketer Christina Kothari as global vp of brand and integrated marketing, and enlisted Ogilvy as its global creative agency of record (AOR).

Marketing 328

Marketing Agency 328

Adweek

JUNE 13, 2024

Rocket Companies has chosen Mirimar as its creative agency of record as it moves forward with an ambitious new marketing plan under group CMO Jonathan Mildenhall. "I I have a very, very clear ambition, and that is to make Rocket one of America's most culturally significant brands over the next five years," Mildenhall told ADWEEK.

Agency 299

Agency Marketing 299

Adweek

NOVEMBER 12, 2024

headquartered out-of-home (OOH) indie agency Billups has acquired U.K.-founded It will bring the firm's total headcount in the market to 40 and expand its servicing, planning, and buying capabilities across both the U.K. founded outdoor specialist Mediabridge. The purchase will double Billups' U.K. and EMEA.

Agency 278

Agency Marketing 278

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Martech

OCTOBER 1, 2024

I’m going to continue to explore the framework I introduced in those articles here, moving to the lower-right quadrant: Agency. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles. Let’s dive into how we claim agency over AI agents.

Marketing 115

Marketing MarTech Agency Banner 115

Adweek

SEPTEMBER 26, 2024

The brand, in partnership with its creative agency Mischief, used social listening and price-sensitive messaging to reverse a pandemic-induced slide in relevancy, chief marketing officer George Felix told a crowd of marketers Wednesday at ADWEEK's Brandweek event in Phoenix, Ariz. "So So much of Chili's popularity.

Marketing 317

Marketing Agency 317

Adweek

APRIL 1, 2024

Carter's, a heritage children's apparel brand, has named Mischief @ No Fixed Address its creative agency of record as it looks to appeal to a whole new generation as Gen Z becomes parents. The company is looking to grow its brand and equity with unignorable marketing aimed both at its loyal customers and a whole.

Agency 328

Agency Marketing 328

Adweek

SEPTEMBER 27, 2024

The past week produced more campaigns and news than we could cover, so to give some deserving campaigns some love, we give you this week's Marketing Morsels from agencies and brands, including Little Caesars, VW, VML, TRG and more.

Marketing 306

Marketing Agency 306

Adweek

SEPTEMBER 17, 2024

Over the years, he's held various marketing posts at GameWorks, Wizards of the Coast (maker of tabletop and trading card games like Magic: The Gathering and Dungeons & Dragons), and EA Sports before founding his strategic gaming agency tripleclix.

Marketing 312

Marketing Agency 312

Adweek

OCTOBER 24, 2024

The advertising and marketing ecosystem is fueled by brand budgets, but agencies, publishers, vendors, and other constituents have not been aligned on marketer growth.

Marketing 288

Marketing Agency Advertising 288