MNTN

SEPTEMBER 9, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. Why are advertisers and agencies flocking to this performance channel? Ultimately, the insights gleaned from this feature alone is a powerful addition to any B2B advertiser’s overall marketing strategy.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

AdvertiseMint

JANUARY 24, 2025

Capturing the attention of potential customers on YouTube demands a strategic approach and often the help of a YouTube advertising agency. In a world filled with digital content, crafting high-performing YouTube ads can significantly boost your marketing success.

A/B Testing 52

A/B Testing Retargeting Conversion Rate Audience 52

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Here’s how you can measure the impact of brand marketing investments on the business. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

Brand Lift 123

Brand Lift Marketing Brand Awareness Audience 123

Martech

APRIL 3, 2025

Marketings obsession with short-term wins has created a dangerous cycle. To escape, we dont just need a better media mix we need more innovative marketing measurement. Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health.

Brand Lift 69

Brand Lift Conversion Retargeting Finance 69

Martech Series

JANUARY 29, 2023

This new identity framework can now be utilized across the automotive industry to empower dealers, agencies, and OEMs to identify and engage with their customers and “invisible” website shoppers at a scale and level never before possible. This problem represents nearly 40% of in-market shoppers.

Retargeting 87

Retargeting Advertising Cookies MarTech 87

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. An overview of disruptive marketing. Why is disruptive marketing so important?

Marketing 121

Marketing Audience SEO Machine Learning 121

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Agency 59

Agency Marketing SEO Conversion Rate 59

Martech

NOVEMBER 14, 2023

AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. Some companies claiming to be AI-based were not.

Marketing 131

Marketing Retail Retargeting MarTech 131

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

NOVEMBER 22, 2019

Just a little while ago, studies indicated that a little over 75% of marketers will use Instagram for advertising their brand in 2020. While social media marketing often goes through changes and updates, hiding likes on Instagram is a seismic shock for many marketers. What does this mean for the future of marketing on Instagram?

Media 141

Media Marketing Brand Awareness Ad network 141

Martech

JUNE 27, 2024

As we navigate this digital age, it’s crucial for marketers to understand the challenges and opportunities that lie ahead. Many expect me to champion streaming and connected TV (CTV) and declare traditional TV dead, with savvy marketers having moved on without a backward glance. While linear TV still captures 61.5%

Marketing 104

Marketing Audience Retargeting Brand Awareness 104

Digiday

JANUARY 23, 2023

The Trade Desk was once seen by agencies as the helpful, friendly alternative to the might and heft of Google when buying inventory programmatically. Because The Trade Desk has made efforts over the last year to generate a closer and more direct relationship with brands — media agencies’ clients. So what are the complaints?

Agency 76

Agency Media Retargeting CPM 76

Basis

FEBRUARY 14, 2023

❤️❤️ How to Win Your Customers’ Hearts ❤️❤️❤️ Tip #1: Let them know you’re thinking of them (but not in a creepy way) Like love at first sight, customer conversions after only one marketing touchpoint are rare. Retargeting ads can help you re-engage potential customers in a personalized way. tailor your ads to those segments.

Retargeting 96

Retargeting Advertising Conversion Media 96

Single Grain

NOVEMBER 29, 2019

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. The marketing automation software market is set to grow from $3.3 The marketing automation software market is set to grow from $3.3

Marketing 124

Marketing Conversion Conversion Rate SEO 124

Basis

JANUARY 2, 2025

And while its no longer the D-Day many in the marketing world had feared, signal loss will only continue to increase in the months and years ahead. This is an especially pressing need, given that marketers cited data quality and accuracy as the leading challenge to meaningfully leveraging data in the years ahead.

Advertising 102

Advertising Retail Cookies Video Ads 102

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Martech

JANUARY 11, 2022

But ensuring the partnership is successful has called for a lot more than Irish luck, it’s taken a sophisticated mix of integrated marketing and data management. Retooling a marketing strategy during the recovery. Investing in marketing technology. Launching Ireland on IMAX.

Marketing 107

Marketing Data Management Platform Retargeting Media 107

Single Grain

MARCH 2, 2022

For any emerging SaaS company in the B2B space, developing an effective marketing strategy requires tremendous skill and experience that most marketers lack. . A B2B SaaS marketing agency can provide the professional help you need to overcome all these issues. Book My Free B2B SaaS Marketing Consultation .

Agency 52

Agency Marketing SEO Communications 52

Single Grain

AUGUST 24, 2022

This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. If you are confused where to begin and looking for help to find the best advertising agency for your brand, you’ve come to the right place.

Agency 59

Agency Advertising SEO Retargeting 59

Martech

DECEMBER 1, 2023

Cutting down costs on marketing and advertising. Let’s explore tactics to make your customer acquisition efforts more efficient with improved sales and marketing processes. We use HubSpot at my agency and here’s how we configured it to optimize our SEs routine: Centralized storage for all resources.

Marketing 108

Marketing Communications Pharmaceuticals Conversion 108

Digiday

JUNE 6, 2022

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. While those same marketers are still diversifying their social media ad spending, they’re also rethinking what their ad dollars on Facebook and Instagram can do.

Brand Awareness 81

Brand Awareness Marketing Advertising CPM 81

Single Grain

APRIL 20, 2022

This is the perfect time to work with a Twitter marketing agency. Here are our Twitter advertising agency picks for 2022. TABLE OF CONTENTS: ↓ What Is a Twitter Marketing Agency? The Benefits of Hiring a Twitter Advertising Agency. How to Choose a Twitter Marketing Agency.

Agency 52

Agency Marketing Audience Media 52

Single Grain

MARCH 4, 2022

More and more businesses have started using different digital marketing tactics, including search engine optimization and content marketing, to enhance their online visibility. But if you really want to grow your business on the Internet, you probably need the help of marketing experts. Top 8 Digital Marketing Agencies.

Agency 52

Agency SEO Marketing ROI 52

Single Grain

MARCH 16, 2020

As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation . This was probably the first most memorable DTC marketing campaign implemented by a large company in the 1990s.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

AUGUST 6, 2019

Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. What Is a Marketing Funnel? Example 1 : A Not-so-effective Marketing Funnel. Marketing Funnel Metrics.

Marketing 112

Marketing SEO Banner Conversion 112

Single Grain

SEPTEMBER 22, 2023

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. Work With Us What Is a Marketing Funnel?

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

Agency 52

Agency Marketing A/B Testing ROI 52

Digiday

SEPTEMBER 13, 2022

Even as conversations around the economic downturn ramp up, marketers say they’ll continue to invest in out-of-home advertising, which has spent the last year on the rebound amid the pandemic. “A A lot of the testing of new opportunities may get curbed a bit,” said Michelle Chong, group director of planning at Fitzco ad agency.

Marketing 69

Marketing Advertising Retargeting Fashion 69

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Top 6 Programmatic Advertising Agencies.

Agency 52

Agency Advertising Retargeting Conversion 52

Basis

JANUARY 24, 2024

marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. What cookieless marketing solutions are particularly useful for retail and e-commerce advertisers? But what exactly should those efforts look like?

Retail 88

Retail Advertising Cookies Marketing 88

Single Grain

MAY 10, 2022

Most businesses shortcut this problem by hiring a Google AdWords management agency. In this article, we will explain what an AdWords management agency does and why you need one, plus a curated list of the top 5 agencies. TABLE OF CONTENTS: ↓ What Does a Google AdWords Management Agency Do? Talk about exhausting!

Agency 52

Agency A/B Testing Retargeting CPA 52

Digiday

OCTOBER 9, 2022

“Whilst 2021 showed first-party data was the priority for advertisers, agencies, and publishers in 2021, this is now ranked third behind second-party data (the most popular priority averaging 57% with agencies leading at 60%) and third-party at 49%,” reads the report from IAB Europe. Gaps between promise and performance.

Marketing 81

Marketing Demand Side Platform Data Management Platform Retail 81

Single Grain

MARCH 21, 2022

But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns. If you are looking to hire a TikTok Ads agency to help you scale your business, this article will explain: What a TikTok Ads agency does. The top 5 TikTok Ads agencies.

Agency 59

Agency SEO Media Audience 59

VideoWeek

AUGUST 31, 2022

Working alongside the broadcaster’s advertising agency TF1 Factory, marketers can create hybrid events that combine physical and digital elements into an immersive brand experience. Scenes from a Mall. The deal makes URW the latest shopping giant to bag itself a live commerce partner.

Real Estate 111

Real Estate Pop-Up Retail Retargeting 111

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP? billion in 2022 and is projected to reach $92.12

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Basis

JANUARY 3, 2025

As we step into 2025, the marketing landscape continues to evolve at a breakneck pace, presenting both challenges and opportunities for brands. Here, we explore three trends that are set to shape digital marketing in 2025, examining their implications while providing actionable predictions to help brands thrive in an unpredictable future.

Marketing 59

Marketing Retargeting Agency Conversion 59

Ad Monsters

JULY 3, 2024

Michael Schoen, EVP/GM, Marketing Solutions at TransUnion Schoen’s advice for publishers focuses on understanding consumer identity, leveraging cloud environments for data collaboration, and partnering with buyers and intermediaries to ensure the effectiveness of targeted marketing strategies.

Retail 122

Retail GDPR Media Retargeting 122