VideoWeek

OCTOBER 29, 2024

And video was the standout performer, with total video spend up 26 percent year-on-year, reaching £4.12 This growth means that video now accounts for more than a quarter of all digital ad spend in the UK. Video ad spend has consistently delivered high growth in the UK in recent years. billion in H1.

Video Ads 52

Video Ads Display Advertising Retail Media 52

Fuel Lines

DECEMBER 18, 2012

How to make your videos as shareable as possible for ad agency new business. I had the opportunity to meet the video team for McDougall Interactive Marketing in Boston. They excel in creating viral videos. On July 14, 2010, Old Spice launched the fastest growing online viral video campaign ever, garnering 6.7

Agency 250

Agency Video Ads Marketing Advertising 250

Single Grain

FEBRUARY 25, 2025

While businesses can work with experts on a YouTube strategy , several lead gen techniques can drive conversions on the biggest video platform. Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads. Your video ads should be between 15 and 60 seconds long.

Agency 52

Agency Video Ads Audience Search Advertising 52

Martech

OCTOBER 8, 2024

Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns Video Expansion. The tool allows advertisers to create more immersive video ads for Instagram and Facebook users. It generates unseen pixels in each frame to expand the dimensions of the video, making it a more native experience on the platforms.

Advertising 108

Advertising Video Ads MarTech Agency 108

Digiday

SEPTEMBER 9, 2022

TikTok is rolling out new advertising options ahead of the holiday shopping season that it hopes will entice marketers and creators. Three new features will allow advertisers to link their products in in-feed videos, advertise a catalog of products from videos and place clickable ads in live videos.

Video Ads 80

Video Ads Marketing Audience Advertising 80

Basis

MARCH 17, 2025

Based on an evaluation of more than 1,400 campaigns for state, local and national races that managed their digital ad buying through Basis advertising automation platformaccounting for more than $130 million in political ad spend across video, display, native, audio, and text adswe saw that: Video continues to be the dominant leader for ad formats.

Advertising 79

Advertising CPM Impressions Video Ads 79

Ad Tech Daily

DECEMBER 11, 2024

Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production.

Ad Tech 93

Ad Tech Agency Marketing Video Ads 93

Basis

JANUARY 2, 2025

And while its no longer the D-Day many in the marketing world had feared, signal loss will only continue to increase in the months and years ahead. This is an especially pressing need, given that marketers cited data quality and accuracy as the leading challenge to meaningfully leveraging data in the years ahead. billion in the US.

Advertising 102

Advertising Retail Cookies Video Ads 102

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Media 123

Media Marketing Machine Learning MarTech 123

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

Video Ads 59

Video Ads Retail Media eCommerce 59

Digiday

APRIL 13, 2023

While more ad dollars are being spent on the short-form format, it’s now being allocated across more platforms than ever before. And this could become troublesome for TikTok in the long run even if it initially got marketers addicted to short-form video content. Marketers don’t actually allocate ad dollars for Reels.

Video Ads 96

Video Ads Impressions Agency Advertising 96

Martech

OCTOBER 11, 2021

For the past few weeks, we’ve been highlighting the changes marketing teams made to their technology stacks in the past year and found that despite the upheaval of the coronavirus pandemic organizations replaced plenty of tools and platforms. If no ads are serving through a particular ad slot, publishers can choose to run PSAs.

Marketing 123

Marketing MarTech Video Ads Audience 123

Digiday

OCTOBER 27, 2022

Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider’s owned & operated and other platforms like YouTube. chief marketplace officer at ad agency UM Worldwide.

Video Ads 69

Video Ads Ad Inventory Audience Ad Targeting 69

AdvertiseMint

JANUARY 8, 2025

Utilizing a sports advertising agency can help increase registration and participation. This article provides key insights and actionable strategies for utilizing various digital channels to successfully market your running event. Use targeted digital marketing strategies like SEO and paid ads.

Advertising 52

Advertising SEO Agency Video Ads 52

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. As consumers spend more time watching video content, advertisers will shift their focus towards video platforms to capture audience attention.

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

Digital Remedy

OCTOBER 2, 2023

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

AdvertiseMint

DECEMBER 31, 2024

For those looking into what is Dynamic Ad Insertion (DAI), it transforms the advertising landscape by offering personalized and seamlessly integrated ads into live and on-demand video content, changing the game for OTT advertising agencies. DAI is revolutionizing the ad industry, its benefits, and its applications.

Machine Learning 52

Machine Learning Conversion Rate Agency Video Ads 52

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 71

Video Ads Demand Side Platform Impressions Brand Awareness 71

Digiday

FEBRUARY 22, 2023

Some markets are really taking off. the livestreaming e-commerce market totaled a far more humble $20 billion in 2022, which is expected to grow to $68 billion by 2026. the livestreaming e-commerce market totaled a far more humble $20 billion in 2022, which is expected to grow to $68 billion by 2026. In the U.S., In the U.S.,

Conversion 96

Conversion Agency Fashion Retail 96

MNTN

JUNE 3, 2022

The world of marketing can sometimes feel like it moves at the speed of light. In digital marketing news, it’s important to know what works when seeking to reach consumers online. 8 Machine Learning Examples From Brands To Inspire Digital Marketers – Machine learning is making waves in the digital marketing world.

Marketing 97

Marketing Machine Learning Affiliates Electronics 97

AdvertiseMint

DECEMBER 9, 2023

Would you like to know how to create video ads for Facebook? Creating compelling video ads for Facebook is the way to go if you want to make your mark and capture your audience’s attention. This blog post will discuss the easy steps and tips to create a successful Facebook video ad. Know your audience.

Video Ads 52

Video Ads A/B Testing Audience Brand Awareness 52

illumin

AUGUST 30, 2024

Spotify is expanding its advertising base by rebranding its ad platform. The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology. Spotify in June 2024 also announced its first in-house creative agency, “ Creative Lab.”

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Martech

MAY 21, 2024

Born out of the ad agencies of the 1960s, creative briefs were a way for the account planner — the person closest to the client — to set creative strategy in motion. However, some content and creative marketers have taken the concept of a creative brief to the extreme. Hardly “brief” at that point! Making room (and time!)

Conversion 108

Conversion Marketing A/B Testing Electronics 108

Digiday

NOVEMBER 20, 2022

To do so, the fertility brand is more heavily relying on digital and traditional television advertising as opposed to its former strategy, which predominantly relied on organic content marketing and organic search. “We knew from the beginning that we wanted to expand our channel mix,” she added.

Video Ads 68

Video Ads Brand Awareness Audience Entertainment 68

Digiday

JULY 7, 2024

Agencies and brands continue to study Gen Alpha’s distinction from Gen Z as they prepare to adapt their marketing tactics and strategies to court this even-younger generation. Razorfish studied 3,474 Alpha participants and their parents based in nine markets globally. Precise TV surveyed U.S.

Education 100

Education Video Ads Agency Media 100

Digiday

FEBRUARY 2, 2023

As OpenAI begins rolling out a subscription version of ChatGPT, more companies are using the wildly popular text generator to build custom marketing tools. Meanwhile, marketers are setting their sights past the free version and integrating their own data sets with OpenAI’s large language models. .” How soon is now?

Marketing 91

Marketing Clickbait Agency Impressions 91

Single Grain

AUGUST 22, 2019

Answering “no” to any of these may mean that your existing videos and video marketing campaigns are not hitting the mark, and it’s time to rethink your strategy. If you look at any winning video’s marketing campaign, you’ll notice a common thread — it's all about the video structure. Stage 1: Research.

Agency 100

Agency Audience Banner SEO 100

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. 1) SEMrush.

Media 127

Media Marketing Machine Learning SEO 127

More About Advertising

OCTOBER 25, 2023

The UK’s digital ad market attracted £13.8 Spend on video ads saw the strongest growth, up 11%. Ofcom’s recent … The post UK digital adspend inches ahead in 2023, video ads up but search still rules first appeared on More About Advertising.

Video Ads 59

Video Ads Advertising Marketing Finance 59

Adtaxi

MARCH 22, 2022

Learn how this tactic will be used in 2022, why this matters to advertisers, and how to include more strategic video advertising into your digital marketing plan. Additionally, HubSpot’s marketing industry trends survey revealed 51% of marketers already using short-form video will increase their investment in the format in 2022.

Advertising 72

Advertising Marketing Video Ads Audience 72

VideoWeek

OCTOBER 11, 2024

[link] Channel 4 Reports Steep Downturn in Ad Revenues in 2023 Report UK broadcaster Channel 4 released its annual report for 2023 this week, reporting total revenues for the year of £1.02 PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

illumin

NOVEMBER 28, 2024

The Head of Immersive Media Solutions for Roblox, Ashley McCollum , announced in May that Roblox’s video advertising platform was now open to programmatic demand. Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments.

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

Martech Series

NOVEMBER 15, 2022

In an over-the-shoulder demonstration of the new tool LaMaya Laurez showed us how a new user can launch an ad from their template library in under one minute. Marketing Technology News: ibex Named One of The Best Places To Work for Women 2022 in Central America and Caribbean. The support is exceptional.”

Marketing 88

Marketing MarTech Video Ads Agency 88

VideoWeek

JANUARY 18, 2024

A large number of brands saw their UK marketing budgets grow in the last quarter of 2023, and the balance between brands increasing budgets and those lowering budgets is the strongest it’s been for nearly a decade, according to the IPA’s latest Bellwether Report. Video saw net growth of +6.6 percent and 0.7 Meanwhile 11.3

Marketing 110

Marketing Video Ads Media Advertising 110

Digiday

MAY 30, 2023

This week’s Future of TV Briefing digs into the CTV-related, behind-closed-doors discussions among brand and agency executives during last week’s Digiday Programmatic Marketing Summit. TikTok’s data leakage, Max’s meh debut and more Capped out The connected TV ad market would seem to be developing at a quick clip.

Marketing 69

Marketing Video Ads Agency 69

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Campaign success.

Video Ads 113

Video Ads MarTech Audience Impressions 113

Smarty Ads

JUNE 29, 2023

In an era dominated by smartphones and a constant thirst for on-demand content, mobile video advertising has emerged as a formidable force in the marketing world. With the ability to captivate audiences in the palm of their hands, businesses are harnessing the power of mobile video ads to engage, entertain,

Video Ads 52

Video Ads Entertainment Audience Advertising 52