VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

Video Ads 59

Video Ads Retail Marketing Ad Tech 59

Martech

SEPTEMBER 19, 2024

This makes it challenging for advertisers and agencies to increase the scale and spend on multiple RMNs at one time. If they could, ad spend would likely increase much more. Agencies and brands are taking note of customers’ continued interest in visiting brick-and-mortar stores and making purchases there. “On

Retail 115

Retail Media Video Ads Advertising 115

Single Grain

FEBRUARY 25, 2025

While businesses can work with experts on a YouTube strategy , several lead gen techniques can drive conversions on the biggest video platform. Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads. Your video ads should be between 15 and 60 seconds long.

Agency 52

Agency Video Ads Audience Search Advertising 52

illumin

APRIL 16, 2025

Marketing for higher education is no simple feat. Those looking to market their enrollment marketing campaigns or engage with the student community will have to kick it up a notch in order to stay competitive in the modern age. Be more personal Todays prospective students are quick to tune out generic marketing.

Education 80

Education Advertising Marketing Audience 80

Martech

SEPTEMBER 25, 2024

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. Rachel Hornstein owns a digital marketing agency, Hornstein Digital, with many SMB clients. Simplicity now costs more Not all customers are convinced.

Brand Awareness 110

Brand Awareness MarTech Video Ads Communications 110

Martech

OCTOBER 8, 2024

Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns Video Expansion. The tool allows advertisers to create more immersive video ads for Instagram and Facebook users. It generates unseen pixels in each frame to expand the dimensions of the video, making it a more native experience on the platforms.

Advertising 110

Advertising Video Ads MarTech Agency 110

Digiday

SEPTEMBER 9, 2022

TikTok is rolling out new advertising options ahead of the holiday shopping season that it hopes will entice marketers and creators. Three new features will allow advertisers to link their products in in-feed videos, advertise a catalog of products from videos and place clickable ads in live videos.

Video Ads 82

Video Ads Marketing Audience Advertising 82

Basis

MARCH 17, 2025

Based on an evaluation of more than 1,400 campaigns for state, local and national races that managed their digital ad buying through Basis advertising automation platformaccounting for more than $130 million in political ad spend across video, display, native, audio, and text adswe saw that: Video continues to be the dominant leader for ad formats.

Advertising 92

Advertising CPM Impressions Video Ads 92

Ad Tech Daily

DECEMBER 11, 2024

Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production.

Ad Tech 93

Ad Tech Agency Marketing Video Ads 93

Basis

JANUARY 2, 2025

And while its no longer the D-Day many in the marketing world had feared, signal loss will only continue to increase in the months and years ahead. This is an especially pressing need, given that marketers cited data quality and accuracy as the leading challenge to meaningfully leveraging data in the years ahead. billion in the US.

Advertising 105

Advertising Retail Cookies Video Ads 105

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Media 125

Media Marketing Machine Learning MarTech 125

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

Video Ads 59

Video Ads Retail Media eCommerce 59

Digiday

APRIL 13, 2023

While more ad dollars are being spent on the short-form format, it’s now being allocated across more platforms than ever before. And this could become troublesome for TikTok in the long run even if it initially got marketers addicted to short-form video content. Marketers don’t actually allocate ad dollars for Reels.

Video Ads 97

Video Ads Impressions Agency Advertising 97

Martech

OCTOBER 11, 2021

For the past few weeks, we’ve been highlighting the changes marketing teams made to their technology stacks in the past year and found that despite the upheaval of the coronavirus pandemic organizations replaced plenty of tools and platforms. If no ads are serving through a particular ad slot, publishers can choose to run PSAs.

Marketing 125

Marketing MarTech Video Ads Audience 125

Digiday

OCTOBER 27, 2022

Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider’s owned & operated and other platforms like YouTube. chief marketplace officer at ad agency UM Worldwide.

Video Ads 69

Video Ads Ad Inventory Audience Ad Targeting 69

AdvertiseMint

JANUARY 8, 2025

Utilizing a sports advertising agency can help increase registration and participation. This article provides key insights and actionable strategies for utilizing various digital channels to successfully market your running event. Use targeted digital marketing strategies like SEO and paid ads.

Advertising 52

Advertising SEO Agency Video Ads 52

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. As consumers spend more time watching video content, advertisers will shift their focus towards video platforms to capture audience attention.

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

Digital Remedy

OCTOBER 2, 2023

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

AdvertiseMint

DECEMBER 31, 2024

For those looking into what is Dynamic Ad Insertion (DAI), it transforms the advertising landscape by offering personalized and seamlessly integrated ads into live and on-demand video content, changing the game for OTT advertising agencies. DAI is revolutionizing the ad industry, its benefits, and its applications.

Machine Learning 52

Machine Learning Conversion Rate Agency Video Ads 52

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 72

Video Ads Demand Side Platform Impressions Brand Awareness 72

Digiday

FEBRUARY 22, 2023

Some markets are really taking off. the livestreaming e-commerce market totaled a far more humble $20 billion in 2022, which is expected to grow to $68 billion by 2026. the livestreaming e-commerce market totaled a far more humble $20 billion in 2022, which is expected to grow to $68 billion by 2026. In the U.S., In the U.S.,

Conversion 96

Conversion Agency Fashion Retail 96

VideoWeek

NOVEMBER 15, 2024

Top Stories Netflix Begins Rolling Out In-House Ad Tech Netflix revealed this week that it has launched its in-house ad tech, which it announced it was working on earlier this year, in the Canadian market, with plans to roll out the technology globally next year. The publisher appears to be running video ads within the feed.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Martech

MAY 21, 2024

Born out of the ad agencies of the 1960s, creative briefs were a way for the account planner — the person closest to the client — to set creative strategy in motion. However, some content and creative marketers have taken the concept of a creative brief to the extreme. Hardly “brief” at that point! Making room (and time!)

Conversion 111

Conversion Marketing A/B Testing Electronics 111

MNTN

JUNE 3, 2022

The world of marketing can sometimes feel like it moves at the speed of light. In digital marketing news, it’s important to know what works when seeking to reach consumers online. 8 Machine Learning Examples From Brands To Inspire Digital Marketers – Machine learning is making waves in the digital marketing world.

Marketing 97

Marketing Machine Learning Affiliates Electronics 97

VideoWeek

APRIL 14, 2025

According to video ad tech firm Good-Loop, the average online ad campaign emits 5.4 And some campaigners argue that a true reflection of the advertising industry’s environmental impact should also include emissions from the products that are sold as a result of ad campaigns.

Ad Exchange 59

Ad Exchange Agency Advertising Ad Tech 59

AdvertiseMint

DECEMBER 9, 2023

Would you like to know how to create video ads for Facebook? Creating compelling video ads for Facebook is the way to go if you want to make your mark and capture your audience’s attention. This blog post will discuss the easy steps and tips to create a successful Facebook video ad. Know your audience.

Video Ads 52

Video Ads A/B Testing Audience Brand Awareness 52

illumin

AUGUST 30, 2024

Spotify is expanding its advertising base by rebranding its ad platform. The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology. Spotify in June 2024 also announced its first in-house creative agency, “ Creative Lab.”

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Digiday

NOVEMBER 20, 2022

To do so, the fertility brand is more heavily relying on digital and traditional television advertising as opposed to its former strategy, which predominantly relied on organic content marketing and organic search. “We knew from the beginning that we wanted to expand our channel mix,” she added.

Video Ads 68

Video Ads Brand Awareness Audience Entertainment 68

Digiday

JULY 7, 2024

Agencies and brands continue to study Gen Alpha’s distinction from Gen Z as they prepare to adapt their marketing tactics and strategies to court this even-younger generation. Razorfish studied 3,474 Alpha participants and their parents based in nine markets globally. Precise TV surveyed U.S.

Education 100

Education Video Ads Agency Media 100

Digiday

FEBRUARY 2, 2023

As OpenAI begins rolling out a subscription version of ChatGPT, more companies are using the wildly popular text generator to build custom marketing tools. Meanwhile, marketers are setting their sights past the free version and integrating their own data sets with OpenAI’s large language models. .” How soon is now?

Marketing 92

Marketing Clickbait Agency Video Ads 92

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

AUGUST 22, 2019

Answering “no” to any of these may mean that your existing videos and video marketing campaigns are not hitting the mark, and it’s time to rethink your strategy. If you look at any winning video’s marketing campaign, you’ll notice a common thread — it's all about the video structure. Stage 1: Research.

Agency 100

Agency Audience Banner SEO 100

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. 1) SEMrush.

Media 127

Media Marketing Machine Learning SEO 127

More About Advertising

OCTOBER 25, 2023

The UK’s digital ad market attracted £13.8 Spend on video ads saw the strongest growth, up 11%. Ofcom’s recent … The post UK digital adspend inches ahead in 2023, video ads up but search still rules first appeared on More About Advertising.

Video Ads 59

Video Ads Advertising Marketing Finance 59

Adtaxi

MARCH 22, 2022

Learn how this tactic will be used in 2022, why this matters to advertisers, and how to include more strategic video advertising into your digital marketing plan. Additionally, HubSpot’s marketing industry trends survey revealed 51% of marketers already using short-form video will increase their investment in the format in 2022.

Advertising 72

Advertising Marketing Video Ads Audience 72

VideoWeek

OCTOBER 11, 2024

[link] Channel 4 Reports Steep Downturn in Ad Revenues in 2023 Report UK broadcaster Channel 4 released its annual report for 2023 this week, reporting total revenues for the year of £1.02 PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

illumin

NOVEMBER 28, 2024

The Head of Immersive Media Solutions for Roblox, Ashley McCollum , announced in May that Roblox’s video advertising platform was now open to programmatic demand. Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments.

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59