Martech

JANUARY 6, 2025

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Audit your martech stack Identify existing gaps and opportunities where AI can enhance performance.

ROI 111

ROI MarTech Agency Marketing 111

Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. Plai also now offers translation for multilingual campaigns and an ad spend management tool for agencies. The post AI-powered martech releases and news: July 11 appeared first on MarTech. Email: Business email address Sign up now Processing.

MarTech 98

MarTech SEO Machine Learning Audience 98

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Here we are a few months later, and another target is catching the eye of large agencies in particular. What do these acquisitions have in common? The obvious question now is, who’s next?

MarTech 69

MarTech Agency Cookies Marketing 69

Martech

DECEMBER 9, 2024

billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Among the agencies owned by Omnicom are BBDO and TBWA, while Interpublic owns McCann, Weber Shandwick, Mediabrands and others. As we’ve said for a long time, martech is marketing. Processing.

Agency 105

Agency MarTech Advertising Marketing 105

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. The post Acquisitions signal agencies are betting on influencer marketing appeared first on MarTech.

Agency 111

Agency Marketing Media MarTech 111

Martech

APRIL 8, 2025

AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. While the technology delivers on those promises, it’s also raising new questions: Will AI replace agency roles?

Agency 113

Agency ROI Media Marketing 113

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), In all instances, the client’s old agencies claimed things like, “We use proprietary code, so we can’t share it,” or “It’s all under our account and can’t be transferred.” This is a warning to all business professionals.

Agency 123

Agency Impressions Marketing Conversion 123

Basis

DECEMBER 17, 2024

2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. Indeed, as one agency CEO put it , The business of agencies right now is staying in business.

Agency 97

Agency Media Advertising Conversion 97

Basis

NOVEMBER 19, 2024

Inefficient processes, rising costs, and shrinking profits are some of the biggest challenges agencies face today. To stay competitive, many agency leaders are turning to their advertising and marketing technology stacks to drive innovation, improve efficiency, and deliver better results. Improve Client-Agency Relationships With 43.4%

Agency 97

Agency MarTech Advertising Audience 97

Adweek

JULY 1, 2024

In recent months, there's been a series of notable private equity investments in up-and-coming advertising agencies. Last month, Svoboda Capital Partners invested in creative agency Highdive. In September, the London and New York-based independent agency Brainlabs nabbed funding from another private equity firm,

Agency 293

Agency Advertising MarTech Media 293

Adweek

APRIL 2, 2024

It used to take days to craft the perfect RFI response--the first of several steps agencies take when competing in notoriously arduous pitch processes. Now, planners at Stagwell agency Gale can do it in 90 minutes, with help from an AI bot that thinks like Brad Simms, the agency's chief executive. The bot is also.

Agency 322

Agency Ad Tech MarTech Media 322

Adweek

NOVEMBER 1, 2023

If 2023 was the year agencies experimented with AI, Forrester principal analyst Jay Pattisall believes that in 2024, agencies will put their learnings into practice. The largest agencies are already.

Agency 303

Agency Marketing MarTech Media 303

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. The post AI-powered martech releases and news: April 3 appeared first on MarTech. billion, up from $4 billion last year.

MarTech 69

MarTech Ad Server Audience Entertainment 69

Martech

OCTOBER 1, 2024

I’m going to continue to explore the framework I introduced in those articles here, moving to the lower-right quadrant: Agency. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles. Let’s dive into how we claim agency over AI agents.

Marketing 115

Marketing MarTech Agency Banner 115

Martech

SEPTEMBER 26, 2024

Here are this week’s AI-powered martech releases. It provides safe, actionable insights into youth behavior, assisting brands and agencies to engage younger consumers. The post AI-powered martech news and releases: September 26 appeared first on MarTech. Remember: To err is human, to really mess up use a computer.

MarTech 64

MarTech Conversion Fashion Retail 64

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. There are signs that some of the big agency groups have got that message. Why we care. Additional reporting by Kim Davis. Processing.

Agency 115

Agency MarTech Advertising Marketing 115

Martech

AUGUST 15, 2024

The news follows the IAB’s launch earlier this week of IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Why we care. Processing.

MarTech 123

MarTech Agency Advertising Marketing 123

Martech

MAY 16, 2024

This growth challenges enterprise organizations to build integrated, data-driven martech stacks for seamless customer experiences. Amid this complexity, martech consultants have become indispensable guides for enterprises. As innovation accelerates, the role of martech consultants will become even more crucial.

MarTech 108

MarTech Marketing Agency Education 108

Martech

SEPTEMBER 26, 2024

Some PR agencies have not adapted to demonstrating their ROI. Large PR agencies promise expertise but fail to deliver Large PR agencies and conglomerates claim to serve clients of all sizes and locations. If you aren’t willing to be patient with your agency, you will never reap the fruits of your initial investment.

Public Relations 129

Public Relations Marketing ROI Communications 129

Adweek

DECEMBER 5, 2024

Publicis Groupe is looking to ride the growth wave of its Publicis Connected Media unit--which includes its digital experience agencies, martech firm Epsilon, influencer marketing shop Influential, investment arm PMX and Publicis Media--with several executive moves, highlighted by the promotion of Dave Penski to lead all Connected Media operations.

Media 284

Media MarTech Agency Marketing 284

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. Are you getting the most from your stack?

Advertising 131

Advertising Non-Profit MarTech SEO 131

Chief Martech

MAY 7, 2024

On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. The headline news is, yes, the martech landscape grew for the 13th year in a row. It makes the martech landscape seem kinda, well, small. Happy #MartechDay to you!

MarTech 132

MarTech Marketing Agency 132

Martech

JULY 17, 2024

To get a clearer understanding of the results, we spoke with Jonathan Moran, head of martech solutions marketing at SAS. In absence of internal governance controls, governments or external agencies can step in. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

Machine Learning 143

Machine Learning MarTech Food Agency 143

Martech

MAY 13, 2024

Martech is now getting 23.8% Spending also fell for staff and agencies, while paid media grew. Dig deeper: Do CMOs really understand how their teams use martech? The post Martech spending falls to lowest level in 10 years appeared first on MarTech. of the marketing budget, down from about 25.4% It went from 25.6%

MarTech 117

MarTech Display Advertising Social Advertising Media 117

Martech

MAY 23, 2024

This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies.

MarTech 109

MarTech Machine Learning SEO Agency 109

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. As I mentioned in my previous MarTech article, email budgets have always been constrained.

ROI 123

ROI MarTech Marketing Agency 123

Martech

AUGUST 5, 2024

Dig deeper: How to put marketing data into meaningful context First seen: UK advertising agency, Bidnamic reported a severe data breach on LinkedIn between July 30-31, 2024, with advertisers seeing competitors’ sensitive information in their accounts. Bottom line. Email: Business email address Sign me up! Processing.

MarTech 105

MarTech Advertising Agency Marketing 105

Martech

JANUARY 3, 2025

Dig deeper: Why influencer marketing is critical in B2B Influencer firms need data, AI to compete with large agencies eMarketer expects influencer marketing spending in the U.S. During the summer of 2024, larger advertising agencies made moves into the influencer marketing space , most notable with Publicis Groupe acquiring Influential.

Marketing 115

Marketing ROI Agency MarTech 115

Martech

OCTOBER 15, 2024

Key takeaways from the research Data challenges : 98% of marketers and agencies face barriers in data orchestration and utilization. This report, fielded by Cint, surveyed 1,200 marketers and agencies across six global markets: Australia, Brazil, Mexico, Singapore, the UK, and North America.

Cookies 117

Cookies ROI Audience Agency 117

Martech

DECEMBER 14, 2023

Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has set up a site for people to “knit” a holiday sweater by adding their favorite foods and beverages to a genAI prompt. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. 14 appeared first on MarTech.

MarTech 104

MarTech Food Cookies Audience 104

Martech

AUGUST 13, 2024

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Are you getting the most from your stack? Processing.

MarTech 112

MarTech Advertising Agency Media 112

Martech

AUGUST 31, 2023

The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? A: The practical answer is it’s usually different parties and different agencies who are touching these things. At the same time, we had the TV agency that worked on the linear buy.

MarTech 111

MarTech Agency Banner Brand Awareness 111

Martech

MAY 31, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam Altman, CEO of OpenAI. When interviewing agency owners and senior leaders, a more complex picture emerges. In that case, many agencies could go out of business or shrink dramatically.

Agency 126

Agency SEO Marketing Media 126

Martech

SEPTEMBER 9, 2024

From hyperscalers and martech vendors to agencies and point solutions, everyone is touting their AI/machine learning and genAI-specific capabilities. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions. Ask your external agencies to do the same. Processing.

Marketing 119

Marketing Non-Profit Machine Learning MarTech 119

Martech

NOVEMBER 7, 2024

Agency partners Consider working with an agile and modern agency partner specializing in ABM. Agencies bring expertise, tools and data partnerships to the table without needing internal teams to manage a complex platform. The post Why B2B CMOs are frustrated with ABM platforms appeared first on MarTech. Processing.

Machine Learning 125

Machine Learning Marketing Agency ROI 125

Martech

MAY 23, 2024

Martech vendors tend to silo their data, making it unreasonably difficult to have one seamless picture of your audience and its engagement with your marketing activities. You might say the best place to hide marketing data is in a forest of martech tools. A “martech stack” sounds good. And how do we get there?

MarTech 107

MarTech Audience Marketing ROI 107

Martech

FEBRUARY 2, 2024

The allure of martech can be deceptive. As we navigate the complexities of martech, let’s explore what it really takes to turn these tools from a promising investment into a pivotal part of your marketing success story. Are your martech investments truly paying off? Think about it.

MarTech 103

MarTech Communications Shipping Marketing 103