Martech

FEBRUARY 28, 2023

Stacey Ackerman is an agile marketing coach who has written some 60 articles for MarTech on the topic. My clients were ad agencies, so it was a nice hybrid of working with the agency side of things but also working with IT. Get MarTech! The post Stacey Ackerman: Spotlight on the expert appeared first on MarTech.

Public Relations 112

Public Relations Communications MarTech Marketing 112

Martech

JULY 21, 2023

Sixteen percent were using it for public relations. Dig deeper: Why ChatGPT may be a blessing and a curse for agencies Get MarTech! The post Marketing leads other sectors in generative AI acceptance appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

Marketing 98

Marketing Public Relations Retail Manufacturing 98

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. Marketers employed in martech are probably safe: someone has to evaluate, procure, deploy and maintain that AI-enabled technology.

Marketing 130

Marketing Public Relations MarTech Agency 130

Martech Series

NOVEMBER 24, 2022

Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. MarCom winners range from huge international creative agencies and Fortune 500 companies to individual creative professionals. The post ImpartnerCON2022 Is Named a MarCom Awards Gold Winner appeared first on MarTech Series.

Communications 93

Communications Education Public Relations MarTech 93

Martech Series

MARCH 1, 2023

Wells Enterprises Chief Commercial Officer Santhi Ramesh , Nature’s Sunshine VP, Marketing Stephanie O’Farrell , former P&G Beauty, Grooming & Health Chief Communications Officer Kelly Vanasse , and MMI Agency CEO Maggie Malek join Brand Innovators Leadership Summit to share lessons learned.

Public Relations 81

Public Relations Communications Conversion Entertainment 81

Martech

NOVEMBER 29, 2021

Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust. Using a specialist link-building agency is the best overall option since they’ll use a number of different link-building strategies at their disposal to build high-quality backlinks to your website.

SEO 110

SEO Public Relations Agency ROI 110

Martech

OCTOBER 14, 2022

Get MarTech! These include: A bachelor’s degree in business administration or a related field, at a minimum. Big advertising agency experience is also a plus. Maybe marketing agencies can fill that gap for a while. The post Why you don’t need a CMO… yet appeared first on MarTech. In your inbox.

Non-Profit 123

Non-Profit Communications Marketing Public Relations 123

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 117

Marketing Manufacturing Communications Healthcare 117

Martech

FEBRUARY 3, 2023

If you’re looking to network with best-in-class marketing teams and agencies — then this is the conference for you! Get MarTech! The post Top 9 immersive marketing events of 2023 appeared first on MarTech. Prior years have included tracks that feature brands leveraging immersive technology to engage audiences.

Marketing 98

Marketing Public Relations Healthcare eCommerce 98

Martech

FEBRUARY 3, 2023

If you’re looking to network with best-in-class marketing teams and agencies — then this is the conference for you! Get MarTech! The post Top 10 immersive marketing events of 2023 appeared first on MarTech. Prior years have included tracks that feature brands leveraging immersive technology to engage audiences.

Marketing 101

Marketing Public Relations Healthcare Finance 101

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. Some PR agencies have not adapted to demonstrating their ROI. If you aren’t willing to be patient with your agency, you will never reap the fruits of your initial investment.

Public Relations 131

Public Relations Marketing ROI Communications 131

Single Grain

JULY 5, 2023

Create a content calendar for my SEO agency. I opened a new chat to ask it more specific prompts, only related to AI in MarTech. ChatGPT Prompts for Public Relations and Corporate Communications Press Release Writing How do you write a press release versus a blog? ChatGPT is still responding as if I own a PR firm.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Martech

MARCH 29, 2022

Editorial director Kim Davis kicks off MarTech with his keynote address. Today, The MarTech Conference ( registration is free ) kicked off its slate of more than 55 sessions over two days with a keynote delivered by editorial director Kim Davis. Image: Third Door Media. Some of these changes may be temporary,” Davis concluded.

MarTech 98

MarTech Public Relations Media Marketing 98

Martech Series

JANUARY 12, 2023

The Innovation SABRE Awards celebrate the full breadth and scope of the creative content produced by modern public relations professionals. The awards also recognize innovation in a wide range of categories essential to the future development and direction of the public relations profession.

Public Relations 82

Public Relations Marketing Communications Impressions 82

Martech

OCTOBER 25, 2023

A picture is worth a thousand words” is a saying first attributed to Arthur Brisbane, an editor and public relations professional, during a 1911 banquet discussing journalism and publicity. Agencies are scrambling to redefine their value, and savvy marketers are leveraging these new tools to help them save time and money.

Public Relations 128

Public Relations Marketing MarTech Video Ads 128

Martech

JULY 2, 2024

Create your customer personas Starting out in public relations, knowing your audience is one of the most important lessons you learn and carry with you. Be sure the messages you or your agency partners develop are clear and compelling, and don’t shy away from humor or other emotional appeals. But B2B buyers are humans after all.

Marketing 127

Marketing Public Relations Communications Conversion 127

Martech

FEBRUARY 14, 2025

Amid lawsuits and political pressure, including an executive order from President Trump to end DEI programs across federal agencies, Target is rolling back many public commitments. This performative allyship prioritizes public relations over authentic commitment to equity and inclusion. Processing.

Marketing 119

Marketing Public Relations Communications MarTech 119