Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. We usually find that companies are driving a lot of traffic, but the engagement ends there.

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ROI MarTech Marketing Agency 123

Martech

JULY 22, 2024

We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Reporting an ROI of 15% might seem like a ratio, but it is still just a number out of context.

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Marketing SEO ROI Brand Awareness 117

Fuel Lines

APRIL 30, 2019

As any agency business development executive knows, it’s crucial to track decision-maker shifts in order to beat competitors to the pitch. Here’s a look at five brands whose first-ever CMO hires prove they’re serious about marketing investment in the future, and could be adding agency help. Stryve Biltong. QSR Chain PDQ.

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Agency Brand Awareness MarTech Media 196

Martech

JANUARY 3, 2025

Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings. The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech.

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Marketing ROI Agency MarTech 115

Martech

OCTOBER 15, 2024

Key takeaways from the research Data challenges : 98% of marketers and agencies face barriers in data orchestration and utilization. Clean room management: Evaluate the ROI of clean rooms and consider alternatives if costs outweigh benefits. Here’s what’s inside: Part one: Something is rotten in the state of data.

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Cookies ROI Audience Agency 117

Fuel Lines

FEBRUARY 21, 2019

There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity. Since newly-hired CMOs often review agencies, those with startup expertise should reach out sooner than later to get on Stump’s radar. CMO Hires.

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Agency Brand Awareness ROI Media 203

Martech

AUGUST 14, 2024

Invest in things that help you develop strategy, create or fine-tune marking automations, improve your transactional messaging, or pay an outside agency to help. Look at the ROI of the channels you use. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI.

ROI 126

ROI Marketing Agency MarTech 126

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

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ROI Machine Learning Marketing Audience 119

Martech

JUNE 15, 2022

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. The question made me pause because usually I receive queries about what will change, as martech leaders try to “ skate to where the puck is going.” Primacy of customer data.

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MarTech ROI Marketing Agency 131

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Every brand and its customers are unique, so first-party data will continue to be critical in tailoring your marketing initiatives in ways that drive business impact and ROI.

ROI 110

ROI Conversion Marketing Education 110

Martech

MARCH 12, 2025

With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI.

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Marketing ROI Finance MarTech 108

Martech

SEPTEMBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge. The post Today is MarTech day: Tuesday’s Daily Brief appeared first on MarTech.

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MarTech Conversion Rate SEO ROI 123

Martech

NOVEMBER 7, 2024

For many organizations, especially small and medium-sized businesses, the ROI of an ABM platform makes justifying the upfront cost difficult. Agency partners Consider working with an agile and modern agency partner specializing in ABM. The post Why B2B CMOs are frustrated with ABM platforms appeared first on MarTech.

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Machine Learning Marketing Agency ROI 125

Martech

MARCH 18, 2022

Well, it is possible to know which half, according to Michael Brenner, CEO and founder of the Marketing Insider Group, an agency that specializes in content marketing. The post Getting back to basics: Marketing ROI appeared first on MarTech. Brenner came to marketing from sales. “[M]ost M]ost of my peers thought I was crazy.”

ROI 123

ROI Marketing Click Through Rate Conversion 123

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. There are a few benefits to measuring the marketing ROI of a company, including: • Justifying how much is being spent on marketing efforts. Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

Martech

FEBRUARY 5, 2025

consumer product brands, manufacturers and agencies. The increase came despite one-fourth of marketers citing difficulties integrating retail media with other digital channels and 32% having concerns about ROI. The post Despite challenges, marketers say retail media is the channel of choice appeared first on MarTech.

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Retail Media Marketing Manufacturing 113

Martech Series

JUNE 22, 2022

Speedeon, a leading direct marketing and data agency, announced the launch of its AudienceMaker platform at the CommerceNext conference in New York City. With Speedeon’s AudienceMaker platform brands will – • Increase marketing ROI: Leverage offline & online data to build effective omnichannel data-driven marketing campaigns.

ROI 87

ROI Marketing MarTech Audience 87

Martech

SEPTEMBER 21, 2021

There’s never been a better time to be an agency. A full 94% want to hire external agencies to help improve their marketing efforts as pandemic restrictions get lifted, and 96% of those businesses said they are open to paying their agencies more. But that’s not all. How do we know? We recently surveyed 600 U.S.-based

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Agency Marketing ROI Communications 109

Martech

MARCH 3, 2025

The entire martech and demand gen ecosystem is built around maximizing MQLs rather than revenue. The problem is further compounded by agencies and vendors who profit from the system without being held accountable for whether their efforts translate into pipeline or revenue. ” See the conference agenda and get your free pass.

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Marketing Finance Conversion Rate MarTech 119

Martech Series

FEBRUARY 16, 2023

And as marketers try to tighten their process, what can they do to re-evaluate the usage of their martech to drive ROI? As head of Marketing at Aspire: we’d love to hear about your core marketing processes/strategies and of course, the martech that helps drive all of it? That’s part of mastering your craft.

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MarTech Marketing ROI Fashion 92

Martech

MAY 23, 2024

Martech vendors tend to silo their data, making it unreasonably difficult to have one seamless picture of your audience and its engagement with your marketing activities. You might say the best place to hide marketing data is in a forest of martech tools. A “martech stack” sounds good. And how do we get there?

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MarTech Audience Marketing ROI 107

Martech

APRIL 5, 2022

One of the most common challenges organizations face concerning their martech stack is user adoption. Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. Here are five tips to help drive user adoption of new martech tools.

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MarTech ROI Impressions Communications 104

Martech

JULY 13, 2023

To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. It provides insights into what drives positive and negative brand experiences and suggests actions to improve impact and ROI. Get MarTech! In your inbox. Business email address Subscribe Processing.

MarTech 98

MarTech ROI Audience Marketing 98

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. I actually started my own agency back in 2017, and then about 2020 I was like, you know what? When I had my agency the mission was beating social media at its own games. Get MarTech! I’m done. It never ends.

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MarTech SEO Audience Education 100

Martech Series

JANUARY 30, 2023

Looking to media formats that can support one to one and targeted one to many could yield improved ROI. A few marketing practices and martech tools that you feel should be in greater focus as B2B teams navigate what is often being pegged as a recessionary time in 2023? A few thoughts on the future of B2B marketing and B2B martech?

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus.

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MarTech Retail eCommerce Entertainment 103

Martech Series

OCTOBER 20, 2022

By deploying RadiantOne to address these challenges, a composite customer achieved a 239% ROI on the initial investment (totaling $20.3M Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy. Radiant Logic has increased our velocity and time to market.”. <6-month payback time.

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ROI Healthcare MarTech Marketing 81

Martech Series

NOVEMBER 8, 2022

Former Ampersand and Comcast executive Stark Townend will oversee the continued growth of GlassView’s partnerships with agencies worldwide. GlassView , the world’s largest independent video advertising distribution platform, announced Stark Townend as the company’s first Chief Agency Partnership Officer.

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Agency Media MarTech Education 86

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad. How can marketers optimize their video marketing tactics to lead to better ROI across the user journey?

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MarTech ROI Audience Media 88

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Familiarizing yourself with their martech stack. Understanding this simple yet crucial factor sets apart an effective digital marketing agency.

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Agency Communications Machine Learning Conversion 109

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

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ROI MarTech SEO Machine Learning 52

Martech

MARCH 10, 2025

A dedicated project owner or an outside agency can help connect the dots across your organization, improving alignment and efficiency. The race for ROI MMM is a proven strategy for revenue attribution, and in todays landscape, proving the impact of every dollar spent is more important than ever.

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Marketing Cookies Machine Learning Retail 115

Chief Martech

SEPTEMBER 25, 2023

Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?” It’s from a new Gartner report, 4 Actions to Improve Martech ROI , and it reveals a pretty dramatic shift in ownership of martech responsibilities from marketing to IT. These are not exclusively martech tools.

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MarTech Marketing ROI Agency 96

Martech Series

JULY 28, 2022

But what may surprise you are the actual numbers: over the last two years, the martech industry has grown an incredible twenty-four percent. This martech giant went public in 2004, and since then, revenue has consistently climbed each year. Martech is big business. We’ve certainly felt it here at our own agency.

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MarTech ROI Audience Agency 80

Martech

JANUARY 25, 2023

However, 52% of DCR users say they are challenged when it comes to leveraging results and proving ROI. via IAB’s State of Data 2023 report The report also found that the high cost and expertise needed to operate clean rooms is preventing smaller agencies and businesses from using them. Get MarTech! In your inbox. In your inbox.

ROI 111

ROI Marketing Cookies MarTech 111

Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Bridging the gap improves precision and marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI.

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Audience Agency Advertising ROI 95

Martech Series

AUGUST 3, 2022

Partners and agencies specializing in ABM can now leverage the Folloze Buyer Experience platform to effortlessly create and scale marketing campaigns on behalf of their clients. As a FaaST Partner, agencies can act as the expert, builder, and owner of their clients’ scope of work.

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Agency Marketing MarTech eCommerce 82