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Optimizing LLMs for B2B SEO: An overview

Martech

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. Semantic SEO. Technical SEO. Note that many of these tactics but not all should be familiar to SEOs who have experience with traditional search engines. User intent matching. Authority and trust.

SEO 109
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AI-powered martech news and releases: December 5

Martech

This is especially common among agencies; marketers are almost evenly split between using in-platform and outside tools. Pantheon launches content publisher for Google Docs : This add-on uses Google AI to offer content summaries, SEO suggestions, and advanced search functionality within Google Docs. Processing.

MarTech 113
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AI-powered martech releases and news: July 11

Martech

Now, here are this week’s AI-powered martech releases, updates and integrations. Plai also now offers translation for multilingual campaigns and an ad spend management tool for agencies. Semalt offers AI-powered SEO services to help businesses improve their search engine ranking and organic traffic.

MarTech 97
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AI-powered martech news and releases: October 24

Martech

Here are this week’s AI-powered martech news and releases. It also includes built-in SEO tools, scheduling features, and a calendar view for published content. This feature provides brands and agencies with more detailed data on influencers, enabling more targeted marketing campaigns. The report can be viewed here. Processing.

MarTech 119
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9 essential tips for building a website that drives conversions

Martech

Implement SEO strategies from the start Search engine optimization (SEO) is critical for driving organic traffic and reaching your audience. Effective SEO involves: Conducting keyword research to align with audience search behaviors. Integrating SEO best practices early sets the foundation for long-term visibility.

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What the Google antitrust ruling could mean for advertisers

Martech

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. Are you getting the most from your stack?

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How to put marketing data into meaningful context

Martech

Saying that an SEO project was a success because the average position rank in Google increased from the 3.5 I’ve seen many ad agencies pat themselves on the back, especially if they won an award for their work (usually a peer-based award). The post How to put marketing data into meaningful context appeared first on MarTech.

Marketing 117