Adweek

MARCH 14, 2025

Publicis Groupe has snagged The Coca-Cola Company's media and data business in the U.S. and Canada from incumbent WPP, two sources with knowledge of the matter told ADWEEK. The result came after the beverage company held a competitive closed door review with both holding companies, which ADWEEK reported on last week. It means a crucial.

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Adweek

MARCH 3, 2025

Interpublic Group (IPG) has sold R/GA to a group led by private equity firm Truelink Capital and the agency's global leaders. Los Angeles-based Truelink will own a majority stake in R/GA. R/GA's management, including global CEO Robin Forbes and chair and global chief creative officer Tiffany Rolfe, will also take a stake in the business.

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Adweek

AUGUST 26, 2024

Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice's upcoming antitrust trial against Google. The documents reveal the inner workings of Google's incentive programs with agencies and advertisers.

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Agency Media Advertising Ad Tech 354

Adweek

SEPTEMBER 3, 2024

Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. There is.

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Adweek

JANUARY 23, 2025

Publicis Media U.S. on Thursday announced the acquisition of performance marketing agency Dysrupt. As part of the deal, Dysrupt CEO Peter Muzzonigro, chief revenue officer Jarod Haness, and chief operating officer Nate Lorenzen will join Publicis Media and report to U.S. Terms of the deal were not disclosed. CEO Chris Boothe.

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Adweek

JULY 8, 2024

When Brad Simms, CEO and president of the Stagwell agency, Gale, decided to launch the agency's media practice, he bought a book about it. "We We all went out and bought a whole bunch of physical books to read. I mean, I didn't know what an effective commission rate was five years ago," Simms told ADWEEK.

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Adweek

NOVEMBER 14, 2024

Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they'll amend how they pay within the next three years.

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Adweek

FEBRUARY 24, 2025

Horizon Media is all in on green media. Starting May 2024, the agency shifted all of the programmatic campaigns that were running through supply-side platform Sharethrough to the adtech firm's green private marketplaces, trademarked as GreenPMPs.

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Media Agency Ad Tech 241

Adweek

AUGUST 19, 2024

Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business.

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Adweek

SEPTEMBER 19, 2024

Publicis Groupe has entered into an agreement to buy Mars United Commerce, one of the largest independent agencies specializing in retail media. According to Publicis, the acquisition of United Mars Commerce will help brands through all aspects of retail media, from planning, buying ads, and tracking sales from campaigns.

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Retail Agency Media eCommerce 290

Adweek

DECEMBER 10, 2024

Horizon Media now has a full-service creative agency, with the launch of One Horizon. media agencies and the largest independent agency globally on Tuesday revealed advertising agency Horizon One, with veteran creative Roberto Alcazar at the helm. One of the largest U.S.

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Agency Media Advertising 264

Adweek

DECEMBER 11, 2024

I started my career in media at BBDO, buying television. Back then, media and creative worked together under one roof, and holding companies were only beginning to consolidate their power. The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies.

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Agency Media 290

Adweek

FEBRUARY 20, 2025

Publicis Media named Lonnie Limon head of its Cultural Quotient multicultural practice. Publicis Media credited Torres with playing an instrumental role in shaping Cultural Quotient and co-founding the Once &

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Media Marketing Agency 247

Adweek

APRIL 29, 2024

Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared Belsky, has convinced 98% of the marketers he works with to pay suppliers directly, instead of entrusting that to his agency.

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Agency Media Marketing 298

Adweek

JANUARY 16, 2024

Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Boris Litvinov, two former Dentsu Media leaders who together founded the full-service agency Left Off Madison.

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Agency Media Audience Marketing 325

Adweek

JANUARY 22, 2025

Deutsch Family Wine and Spirits has named Tombras its media agency of record (AOR), it exclusively told ADWEEK. Now, as media AOR, the agency's Knoxville, TN headquarters and its New York City office will service. The account expands an existing partnership between the pair.

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Adweek

OCTOBER 24, 2024

is drawing much of the attention in the agency world, but there are still account wins, acquisitions, mergers, and product launches to report. 50,000feet Independent brand consulting and creative agency 50,000feet acquired brand and communications firm Long Dash with an eye toward delivering more comprehensive.

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Adweek

MARCH 11, 2025

The odds seemed stacked against Scale by Zambezi, the media agency under creative shop Zambezi, at the start of 2024. After a few projects had ended and certain clients reduced budgets, Scale faced a 26% drop in revenue compared to 2023. But business turned around, and over the course of the year, Scale was able.

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Agency Media 257

Adweek

MARCH 8, 2024

Spotify's media review has concluded today with the account awarding global media duties to Publicis Media. The agency has created a bespoke team, Publicis OneVibe, to service the account. The global.

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Media Agency 344

Adweek

NOVEMBER 13, 2024

Omnicom Media Group (OMG), Publicis Groupe, and dentsu lead Forrester's media agency Wave report, released today. The research firm evaluated 12 media agencies, both holding company-owned and independents, based on three criteria: capabilities, strategy, and customer feedback.

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Media Agency 299

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. According to Publicis, influencer marketing is the fastest-growing segment of social media marketing.

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Adweek

JANUARY 10, 2025

However, content creators and their agencies are working to expand their reach beyond the platform, investing in newsletters, podcasts, and establishing their authority in their niche. The potential TikTok ban might leave casual users frustrated as they look for ways to enjoy funny animal videos or explore the latest book series.

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Agency Media 264

Adweek

FEBRUARY 4, 2025

Havas is acquiring a commerce agency that bought some of the first ads for consumer electronics brands to run on Amazon. The French agency holding company has agreed to buy the commerce agency Channel Bakers in an effort to grow its retail media expertise. Financial terms of the deal were not disclosed.

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Retail Agency Media Electronics 208

Adweek

JULY 18, 2024

Following a months-long investigation process, B Lab has stripped Havas London, Havas Lemz, Havas New York, and Havas Immerse of B Corp status because their sister agency Havas Media has a contract with oil giant Shell.

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Adweek

JULY 1, 2024

The Lego Group has appointed Publicis One as its global media agency following an 18-month pitch, ending its seven-year relationship with IPG's Initiative.

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Adweek

JANUARY 9, 2025

In fact, agencies are pledging a year-over-year increase in ad dollars in 2025. One agency executive, speaking anonymously to protect industry relations, plans to increase the agency's TikTok spend by 20%-30% this year. DigiShopGirl Media.

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Agency Media Advertising 331

Adweek

JANUARY 15, 2025

Brands and agencies have been seemingly unruffled about a potential TikTok ban becoming a reality in the U.S.--until

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Agency Media 317

Adweek

DECEMBER 20, 2024

Omnicom Media Group (OMG) is bringing on PHD exec Katie Klein as chief investment officer, it shared with ADWEEK. Klein previously held the same role at subsidiary PHD USA. In her three years there, she built an integrated investment arm serving clients including Burger King, Delta Airlines, Diageo, Priceline, Uber, and Volkswagen Group.

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Media Agency 259

Adweek

MAY 14, 2024

ADWEEK's Media All-Stars represent the changing face of media, from small, independent agencies to integrated networks and international clientele. For the.

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Adweek

SEPTEMBER 4, 2024

ADWEEK has exclusively learned that Omnicom Media Group and WPP have won Amazon's media review. After a comprehensive advertising agency review for our consumer business, we've chosen to partner with OMG and WPP," Amazon spokesperson Margaret Callahan said in a statement.

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Media Agency Advertising 336

Adweek

FEBRUARY 18, 2025

The digital transformation agency Code and Theory has appointed Jessica Giles, the former editor-in-chief of Cosmopolitan, as managing director of its newly created Media Experience Practice.

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Agency Media 296

Adweek

MAY 24, 2024

Edible, the company formerly known as Edible Arrangements, has named Crossmedia its performance media agency of record. Chief marketer Kevin Keith said the business ran an "express RFP," eschewing a pitch consultant. The three-meeting process began in late December, and Crossmedia won the business by March.

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Media Agency Marketing 298

Adweek

APRIL 2, 2024

It used to take days to craft the perfect RFI response--the first of several steps agencies take when competing in notoriously arduous pitch processes. Now, planners at Stagwell agency Gale can do it in 90 minutes, with help from an AI bot that thinks like Brad Simms, the agency's chief executive. The bot is also.

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Agency Ad Tech MarTech Media 325

Adweek

FEBRUARY 13, 2025

Longtime agency veteran Armando Turco is returning to the business as president of independent agency Mojo Supermarket. Prior to Oatly, Turco was with Vox Media for more than five years, ascending to vice president.

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Agency Media 285

Basis

DECEMBER 17, 2024

2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. Indeed, as one agency CEO put it , The business of agencies right now is staying in business.

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Agency Media Advertising Conversion 93

Adweek

MARCH 27, 2025

LinkedIn has appointed R/GA as its global strategic creative agency for LinkedIn Ads following a competitive pitch.

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Agency Media Advertising 294

Adweek

MARCH 13, 2025

Publicis Media-owned agency Spark Foundry has nabbed two Omnicom Media Group (OMG) executives to join its investment practice. She joined Omnicom Media. She joined Omnicom Media.

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