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Ad Agencies: An Inforgraphic On the History of Social Advertising

Fuel Lines

In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients. My business was made through social media. It’s hard to believe that social media didn’t really exist just a decade ago.

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Social Media is now Pay to Play for Ad Agency New Business

Fuel Lines

Paid social advertising can accelerate the process of attracting qualified traffic and leads. Agencies needed a new approach to new business. During the past decade, technology and the rise of social media changed how people communicated. They became resistant to traditional marketing and advertising approaches.

Agency 258
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Everything We Published on AI This Year

Basis

Few innovations have sustained as much buzz in the advertising industry of late. For this report, we surveyed marketing and advertising professionals across top agencies, brands, and publishers to get a pulse on their AI usage, sentiments, and perceptions around its potential to shape the industry moving forward. With 82.4%

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Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned

Digiday

Although influencer agencies expect to see delays and pushback to a potential ban, they believe there could be other long-term consequences for social advertising. “If It will encourage global and small agencies to put their eggs in many baskets, both market and platform-wise.”

Agency 89
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How AI is Transforming Social Media Advertising

Basis

Artificial intelligence is transforming the world of social media advertising—and fast. Social advertisers are seeing a boom in AI-powered advertising tools, and teams are facing increased pressure to embrace them to harness the speed and efficiency they promise. Maybe… or maybe not.

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17 Best Paid Media Tools for Marketers

Single Grain

The power of paid media extends far beyond the scope of organic reach. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). So what are the best paid media tools? Here are the top 17 tools available on the market.

Media 127
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Learn the Basics of Social Media Marketing Service

AdvertiseMint

Getting a social media marketing service is a good way to do this. This blog post discusses using social media marketing services to give your business an advantage over other companies! Read on as we cover the following: What Is a Social Media Marketing Service? High search rankings.

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