MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving?

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Exchange Wire

JULY 26, 2022

Lumen Research, a pioneering attention measurement agency, has teamed up with Digital Turbine, the end-to-end mobile growth and monetisation platform delivering video ads to billions of users through partnerships with leading app publishers, to examine in-game mobile ads performance and [.].

Advertising 92

Advertising Mobile Ads Video Ads Agency 92

More About Advertising

MARCH 4, 2019

Martin Smith is strategy director of London creative agency and production company Twelve. Desert Island Ads Maureen Lipman – BT Togetherness, in a phone call, even if you only live three minutes down the road. Now we sit, alone and wait for two blue ticks or a read receipt to make us feel cared for.

Mobile Ads 53

Mobile Ads Agency Advertising 53

Martech

OCTOBER 6, 2021

On the demand side, omnichannel DSP The Trade Desk becomes the first mover in providing audio OOH to advertisers and agencies. Today, digital out-of-home technology provider Vistar Media announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory.

Media 103

Media Mobile Ads Agency MarTech 103

More About Advertising

AUGUST 29, 2019

By staff SDK spoofing, also known as traffic spoofing or replay attacks, is the creation of legitimate-looking installs using real device data. Along with click fraud and click injection, it is yet another way fraudsters are stealing from the pockets of advertisers who are either unaware of the issue or are yet to implement essential.

Mobile Ads 63

Mobile Ads Advertising Ad Tech Finance 63

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

InMobi

SEPTEMBER 3, 2012

It is for this reason that the Alcohol industry is one to watch for upcoming marketing trends, as the responsible Marketing and Brand managers, and their Agencies tend to embrace new concepts first, before authorities regulate them.

Mobile Ads 40

Mobile Ads Rich Media Agency Marketing 40

Digital Remedy

FEBRUARY 19, 2025

Random Suppressed Groups Randomly exclude subsets of people from seeing ads using digital identifiers like cookies, IP addresses, or mobile ad IDs (MAIDs). By leveraging ghost bidding, brands and agencies can minimize bias and gain actionable insights into their campaigns. Background noise from external factors (e.g.,

Control Group 66

Control Group A/B Testing Impressions Cookies 66

Single Grain

AUGUST 24, 2022

This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. If you are confused where to begin and looking for help to find the best advertising agency for your brand, you’ve come to the right place.

Agency 59

Agency Advertising SEO Retargeting 59

InMobi

SEPTEMBER 6, 2018

Brands want to be where their target audience is, so their agencies must adapt. Any brand agency worth its salt today must be able to provide its clients with a range of advertising options for reaching and targeting mobile users. How is Mobile Advertising Different from Digital Marketing? In the U.S.,

Agency 52

Agency Advertising Ad Exchange Mobile Ads 52

Basis

MARCH 17, 2025

Based on an evaluation of more than 1,400 campaigns for state, local and national races that managed their digital ad buying through Basis advertising automation platformaccounting for more than $130 million in political ad spend across video, display, native, audio, and text adswe saw that: Video continues to be the dominant leader for ad formats.

Advertising 79

Advertising CPM Impressions Video Ads 79

Digiday

JANUARY 15, 2023

For close to a decade now, the media industry — media agencies included — have focused a tremendous amount of attention and money on Gen Z. Some agencies and marketers think not. ” In this diverse ecosystem, agencies expect immersive content and social media to continue being a primary space for them to connect. .

Agency 69

Agency Media Conversion Marketing 69

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Gamifying Mobile Ads. Dive Deeper: Marketer’s Guide to Mobile App Advertising. Get A Free Consultation.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

VideoWeek

APRIL 9, 2024

“A big part of the frustration around the identity space is that brands and agencies have been the last piece of the puzzle to fall in line; everybody’s been waiting for buyers to be involved,” Roche tells VideoWeek. But this is also a validation that it also works for marketers and agencies.”

Cookies 119

Cookies Mobile Ads Agency Audience 119

VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. Read more on VideoWeek.

Ad Tech 52

Ad Tech Media Agency Audience 52

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Let’s begin!

Agency 52

Agency Advertising Retargeting Conversion 52

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech

OCTOBER 7, 2021

On the demand side, omnichannel DSP The Trade Desk becomes the first mover in providing audio OOH to advertisers and agencies. Digital out-of-home technology provider Vistar Media has announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. Read more here.

Machine Learning 116

Machine Learning MarTech Mobile Ads Entertainment 116

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Mobile ads: These are ads displayed on mobile devices. How Does a DSP Work?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Martech Series

FEBRUARY 27, 2023

ClearPier , one of Canada’s largest performance advertising technology companies, is acquiring Hang My Ads for $35M in cash, shares and earnouts. Hang My Ads, a rewards-based mobile ad platform for user acquisition and monetization is the latest in a series of deals to further expand its performance capabilities for its global clients.

Mobile Ads 80

Mobile Ads ROI MarTech Ad Space 80

Digital Turbine

JULY 13, 2022

Our telco solutions also drive opportunities for advertisers, brands, and agencies to grow their mobile presence. We give app developers and performance marketers access to a multi-channel UA engine with a footprint larger than any ad network outside of Google. Bolder for Brands & Agencies. Bolder For Everyone.

Conversion Rate 98

Conversion Rate Agency Mobile Ads Ad network 98

VideoWeek

AUGUST 12, 2022

French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. The Week For Agencies. Dentsu Posts 8.2

Advertising 98

Advertising GDPR Banner Healthcare 98

Single Grain

DECEMBER 18, 2019

What Is Post-Click Automation & Why Should Agencies Offer It as a Service? Trend #3: Mobile-first and Mobile Studio Will Be the Name of the Game. 93% of Facebook's ad revenue comes from mobile advertising, which means: forget desktop if you’re a marketer — mobile-first is the way to go.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

InMobi

MAY 17, 2018

Consumers are increasingly worried about their data, and government agencies are cracking down. The mobile ad players committed to the Right Way of doing things focus on these three tenets: 1) Transparency It’s hard to trust what you don’t know. Unfortunately, not every mobile ad player out there today agrees.

Advertising 52

Advertising Mobile Ads Ad Tech Ad network 52

Martech Series

MAY 31, 2022

USIM, one of the leading independent media agencies in the U.S., Our clients are facing seismic shifts in the advertising landscape with the end of mobile ad tracking and third-party cookies, and the increasing importance of utilizing their own data in a privacy compliant way.

Media 83

Media Machine Learning Cookies Mobile Ads 83

Digital Remedy

MAY 31, 2022

Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads. Random Suppressed Groups. However, as soon as targeting is applied to the campaign, the analysis skews heavily toward the exposed group.

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

Digiday

SEPTEMBER 12, 2022

“Adding to cart [or] saving to a bookmarking list creates an entirely net new advertising surface for those moments where we are not actively consuming media,” Kelly said. In fact, independent agency Ocean Media recently started a new podcasting team as more of its clients expand into that media.

Marketing 83

Marketing Audience Media Mobile Ads 83

Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? vs Prebid Server: Which Option Delivers the Most Ad Revenue?

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

VideoWeek

FEBRUARY 18, 2025

Advertisinghas grown from a small fraction of the mobile ad tech company’s business to the bulk of its revenues, and the firm isnow looking to divest its apps business to focus on advertising. The introduction of ads on streaming services added 1.7

Entertainment 52

Entertainment Ad Tech Mobile Ads Agency 52

InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. The selected product is dynamically displayed in the ad based on the users profile.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

Digiday

DECEMBER 11, 2022

In a year that’s seen the major agency holding companies continue to deliver strong quarterly results despite economic headwinds, it’s the relative newcomers that are looking the best. While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Antoinette Siu.

Media 69

Media Mobile Ads Brand Lift Agency 69

Digiday

DECEMBER 11, 2022

In a year that’s seen the major agency holding companies continue to deliver strong quarterly results despite economic headwinds, it’s the relative newcomers that are looking the best. While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Antoinette Siu.

Media 69

Media Mobile Ads Brand Lift Agency 69

PubMatic

MAY 8, 2024

Moreover, fostering direct communication between sell-side and buy-side stakeholders is crucial to educating buyers about the inherent value of mobile ads and the immense potential of mobile users.

Education 93

Education Communications Ad Tech Audience 93

Basis

MARCH 22, 2023

In 2022, more than 1000 campaigns for state, local and national races managed their digital ad buying through Basis Technologies’ workflow automation and business intelligence platform, Basis, encompassing more than $130 million in political ad spend across video, display, native, audio, and text ads.

Advertising 95

Advertising Impressions CPM Cookies 95

VideoWeek

OCTOBER 26, 2022

Advertiser pullbacks haven’t affected all ad-reliant businesses. Agencies have notably continued delivering organic growth despite macroeconomic factors. And a report from IAB UK and PwC released today shows that in the UK, the digital ad market grew by 15 percent year-on-year in H1.

Mobile Ads 72

Mobile Ads Video Ads Agency Advertising 72

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. This represents a growth of 3.6

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Digiday

FEBRUARY 26, 2023

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip.

Media 69

Media Agency Pop-Up Banner 69