Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. This represents a growth of 3.6

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InMobi

JANUARY 25, 2022

So what are advertisers and agencies doing now in light of these changes? Why not just switch in-app ad budgets to where you still can? In the short term, many advertisers simply reallocated their mobile ad budgets to spend more on Android. Let’s take a look at the five most common options.

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InMobi

MAY 21, 2019

Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S How is mobile advertising changing over time? mobile ad spending grew around 20 percent between 2017 and 2018. and almost $184 billion worldwide.

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InMobi

OCTOBER 4, 2018

Problem #1: Lack of Transparency In a recent survey of media agencies conducted earlier this year, this was by far the top challenge cited by programmatic advertisers. Problem #3: Mobile Ad Fraud As programmatic spending rises, it makes sense that fraudsters follow the money. Here’s how it’s done.

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Clearcode

AUGUST 13, 2023

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

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Clearcode

MARCH 2, 2023

Michael Sweeney: The process of serving ads inside video games (e.g. an ad on billboard inside a video game) differs quite a lot from display and in-app mobile ads. How are in-game ads displayed inside games? Are most in-game ads purchased via direct deals or on the open market (i.e. via OpenRTB)?

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VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. Despite the drop, Netflix remains the most popular service, reaching 16.96 million), Disney+ (7.14

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InMobi

SEPTEMBER 11, 2019

In the world of online advertising, what is a DSP and why would brands and agencies use one? Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with.

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Digital Turbine

JUNE 6, 2022

To understand how consumers are engaging with mobile ads with greater ad attention and superior brand recall, Digital Turbine conducted research with GWI in six significant markets within the EMEA region. Are they, or aren’t they paying attention?

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InMobi

AUGUST 7, 2019

In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success. We are a mobile ad ops partnership company. I'm Chas Castell.

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InMobi

FEBRUARY 11, 2019

To learn more about what InMobi is doing to improve and guarantee trust and transparency throughout the mobile in-app advertising and marketing ecosystem, download our white paper on 5 Ways InMobi Ensures Trust and Transparency today. For some organizations, four out of every five dollars spent on mobile advertising is consumed by fraud.

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InMobi

JULY 15, 2016

The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context. Most mobile creatives are refitted versions of their desktop siblings and are not optimized to perform on mobile devices.

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SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

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InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. Chas is the founder of PubRev+ , a premier independent global consultative agency providing commercial optimization and strategic revenue creation for app publishers.

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Single Grain

JULY 18, 2023

This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers. These insights can be leveraged to refine targeting strategies, improve ad creatives, and drive better results.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Digiday

JUNE 8, 2022

Publisher partners then can run cross-site data collection, implement profiling and measurements, and share the ID with partners for ad targeting and to sell ads for higher prices. Brands and agencies : Who need user-level identification, the likes of Scream Malmo. Who are the partners? more efficient delivery than cookies.

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VideoWeek

JANUARY 17, 2025

.” The Week in Tech T-Mobile US Makes DOOH Move with $600 Vistar Media Acquisition Deutsche Telekom-owned telco T-Mobile US has announced the acquisition of Vistar Media, a digital Out of Home (DOOH) company, in an all-cash deal worth around $600 million.

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