All About Advertising Law

OCTOBER 14, 2016

Join Venable on October 27 for a half-day workshop in the firm’s Los Angeles office designed to make sense of recent enforcement actions involving social, influencer, and native campaigns. In addition, the workshop will provide nuanced tips for structuring deals and licensing IP for these campaigns.

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Native Advertising Advertising Marketing Agency 40

Digiday

JUNE 8, 2022

“CTV sort of lives in that middle ground, that Goldilocks world, and I think some advertisers may bring to it their legacy biases and their particular bent on things,” Nathan Hugenberger, CTO and evp of science at Known, said during a session on balance between brand and performance advertising on CTV.

Agency 69

Agency Native Advertising Ad Targeting Advertising 69

Martech Series

AUGUST 22, 2022

Sergii Denysenko, MGID’s CEO, said: “As the industry consolidates its focus on user privacy, an increasing number of marketers are tapping into the opportunities that native advertising brings as they look to engage with consumers in a more meaningful way.

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Audience Native Advertising eCommerce MarTech 96

Martech Series

FEBRUARY 21, 2023

With access to Experian’s audience ecosystem, which provides a deeper understanding of consumers, Tatari bolsters its data and insights to further modernize TV advertising for brands, agencies, and publishers. More than 200 brands and agencies use the Tatari platform for buying and measuring TV advertising.

Marketing 76

Marketing Native Advertising MarTech Agency 76

Single Grain

AUGUST 24, 2022

This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. TABLE OF CONTENTS: ↓ What Is an Advertising Agency? The Benefits of Using an Advertising Agency.

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Agency Advertising SEO Retargeting 59

AdPushup

NOVEMBER 16, 2022

Learn about Agency Trading Desks, their pros and cons, key features, and how ATDs work. Brands have grown independent of agencies and their managed services due to the emergence of programmatic ad-buying platforms.

Agency 52

Agency Media Ad Ops Native Advertising 52

Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

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Advertising Ad Inventory Machine Learning Ad network 98

InMobi

JUNE 25, 2014

70% of marketers still don't know what it is, but according to projections, native advertising will account for nearly $3 billion in spend by the end of this year. This is a powerful statistic, and one that we explored in depth at the IAB’s Advertising Technology Marketplace in New York.

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Conversion Native Advertising Advertising Conversion Rate 52

Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

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Native Advertising Advertising Click Through Rate Banner 52

Advertising to Baby Boomers

NOVEMBER 26, 2019

A shocking research report featured in a The New York Times article: The Advertising Industry Has a Problem: People Hate Ads By Tiffany Hsu … The advertising industry faces an “existential need for change,” according to a blunt report published on Monday by the research firm Forrester. And there are surveys to back this up: Scary!

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Native Advertising Agency Advertising Marketing 64

Advertising to Baby Boomers

NOVEMBER 29, 2016

The first of these is native advertising, the second content marketing … And a review in The New York Times : … The realization that something you thought to be “real” is actually an advertisement is an increasingly common, if unsettling, sensation. The newest buzz-phrase has me completely baffled: Native Advertising.

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Native Advertising Food Advertising Agency 56

PubMatic

MARCH 6, 2023

Looking across the entire landscape—retailers, advertisers, publishers, agencies and tech providers—McKinsey expects commerce media to deliver more than $1.3 Some will develop these capabilities internally, while most will do so via partnerships of various shapes. trillion in enterprise value in the U.S.

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Media Retail Native Advertising Ad Tech 122

Lemonads

SEPTEMBER 18, 2020

AdsKeeper Review Company Founded in 2013, AdsKeeper is a fast-growing ad recommendation platform that adjusts native ads to the needs of direct advertisers, media agencies, and affiliates. What Is Native Advertising? That’s how native advertising is done wrong!

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Native Advertising Advertising CPM Pop-Up 52

Martech

MARCH 11, 2022

“People are very dedicated to this, that’s one thing,” said Michael Korsunsky, CEO of North American operations for global native advertising platform MGID. Svatoslav Mutsko, Account Manager (Sales), APAC & LATAM at MGID, working in a cellar near Kyiv, after a bomb attack (courtesy MGID).

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Native Advertising MarTech Agency Marketing 109

Martech Series

AUGUST 3, 2022

The new Denver office supports AdAdapted’s focus on expanding strategic retail partnerships and further diversifying its offering for CPG brands, agencies and retailers. Additionally, Digiday named AdAdapted the Best Native Advertising Platform in November 2021.

Native Advertising 52

Native Advertising Retail MarTech Agency 52

Digiday

DECEMBER 15, 2022

For Best Use of Social, digital marketing agency Moburst and Redefine Meat were recognized for the brand’s European launch. Full DMAAE winners list below: Agency of the Year. RocketMill – The UK’s largest employee-owned agency. Wilderness Agency. Best Use of Native Advertising/Sponsored Content.

Advertising 69

Advertising Marketing Native Advertising Impressions 69

Digiday

JANUARY 5, 2023

I don’t think there’s just going to be a year [when] everything falls off a cliff,” said one agency executive. The idea that the upfront should go away or that large advertisers should not participate in reserving media via the upfront is a step too far. And other times it’s little harder,” said a third agency executive.

Agency 82

Agency Brand Awareness Audience Native Advertising 82

All About Advertising Law

NOVEMBER 10, 2014

The Bureau Director and Commissioners do not have cameos in next month’s final installment of the Hobbit (and no, this is not strategically placed native advertising #notanad ). The agency last week announced a settlement with several “patent assertion entities” (which some lovingly call trolls), including a Texas-based law firm.

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Native Advertising Agency Advertising 40

More About Advertising

SEPTEMBER 6, 2016

Today we learn that plista, a provider of data-driven native advertising and part of Xaxis, WPP’s global programmatic media company, has acquired Linkpulse, a real-time content analytics company. I sometimes wish I’d spent more time paying attention to science lessons when the latest missive from WPP pings in.

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Native Advertising Media Advertising Ad Tech 45

Digiday

NOVEMBER 15, 2022

Working with digital marketing agency Moburst, Redefine Meat launched a large-scale, broader awareness campaign featuring engaging visual assets to catch consumer attention and generate awareness for its products. Best Community Management Strategy Wilderness Agency. See the complete list of finalists below.

Advertising 69

Advertising Marketing Fashion Agency 69

Digiday

JULY 24, 2022

For example, native advertising ad tech vendor AdYouLike launched a new integration with Exorigos, a MFA publisher, in April. Brands, agencies, publishers, and (legit) ad tech companies should rally behind a united stance on acceptable practices and hold each other accountable.”. For publisher execs, it’s a tricky situation.

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Clickbait Advertising Ad Tech Demand Side Platform 69

InMobi

JANUARY 6, 2015

Feb 2014 : Announced the launch of our Video Ads platform , that continue to deliver the best performance and quality for our performance advertisers. April 2014: We brought native advertising to the masses , by opening up our native ads platform to self-serve publishers - a week before Facebook announced FAN!

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Native Advertising Shipping Video Ads Ad Exchange 40

All About Advertising Law

AUGUST 1, 2016

The FTC’s goal is for companies to provide clear and conspicuous disclosure of sufficient information for consumers to evaluate the true source of sponsored native advertising content. Leave it to the Kardashian clan, however, to come up with an even more novel way of complying with the FTC’s disclosure requirements.

Media 40

Media Native Advertising Agency Advertising 40

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

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Header Bidding Fill rate Ad Server Audience 90

Digiday

MAY 2, 2023

E-commerce agency BORN Group received a nomination for Best Use of Shoppable Content. It also leveraged ad testing and channel optimization techniques to improve performance continuously and set audience-specific benchmarks. As a result, the video series received 100 million impressions, exceeding the company’s goal by 211%.

Marketing 69

Marketing Entertainment Agency Audience 69

Monetize More

JUNE 13, 2023

While publishers can independently focus on improving user engagement, optimizing site speed, and exploring alternative revenue streams such as native advertising or sponsored content, an adtech partner can bring specialized expertise, resources, and technologies to the table.

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Ad Inventory Ad Space Header Bidding Native Advertising 69

Ad Beat

JULY 3, 2024

Native Shopify doesn’t do a ton of native advertising. It’s all so simple and effective. Creatives Standard As we’ve already noted, the vast majority of Wix’s budget is tied up in video ads.

eCommerce 77

eCommerce Display Advertising Video Ads Native Advertising 77

Single Grain

JUNE 13, 2023

Influencer Marketing Hub ) In a global study of PR agencies conducted in 2023, 39% of participants indicated they work with up to 10 influencers, while 14% said they worked with more than a thousand. Meetanshi ) The leaderboard banner size, commonly known as 728 x 90, is the most frequently used for display ads, used by 57% of advertising.

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Advertising Click Through Rate Display Advertising ROI 102

InMobi

JULY 15, 2016

Building short engaging stories which are effective without sound is a new skill that creative agencies need to acquire. 360-degree video, vertical video and native video are advanced formats and are built to be mobile-first in terms of their fitment with mobile usage patterns.

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Rich Media Impressions Video Ads Ad Inventory 52

VideoWeek

DECEMBER 2, 2022

UK Stop Ad Funded Crime, a new initiative set up by advertising professionals, policy makers, tech companies, and agencies, launched this week. Twitter Offers “Largest Advertiser Incentive Ever”. The move comes as a bid by Elon Musk to lure wary advertisers back to the ailing platform. The Week For Agencies.

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Agency Media Ad Tech Audience 52

Digiday

OCTOBER 4, 2022

Best Data Team Bombora Botify Dstillery EMX by Big Village, Whataburger, McGarrah Jessee (agency) Ovative Group Xaxis Advanced Analytics Tam delivers actionable insights to inform client business strategy. Best Native Advertising Platform AdAdapted Boosts Hydrant’s Sales Velocity With Mobile Campaign News UK TripleLift.

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Viewability Healthcare A/B Testing Food 69

All About Advertising Law

APRIL 4, 2017

And it takes a village — every actor in the influencer stream has responsibility from the brand to the digital media, PR or influencer agency to the influencers themselves. ” The FTC has said on many occasions since the Native Advertising Guidelines came out that they intended to focus on business education.

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Education Native Advertising Advertising Agency 40

Basis

NOVEMBER 7, 2023

One under-adopted format: native, which advertisers can use to insert their creative into the feeds of news and other websites. But where are there underutilized opportunities for campaigns that want to get the most bang for their budgetary buck and maximize their reach with target voter audiences?

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Advertising Education Audience Cookies 90

NewProgrammatic

JANUARY 26, 2022

Media buyers, entrepreneurs, business owners, and agencies are all looking for insights, experience, and most importantly, networking opportunities. While most attendees of LeadsCon are lead buyers and agencies, this is an important event for agencies and marketing professionals from all corners of the online marketing industry.

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Affiliates Advertising eCommerce Retail 52

VideoWeek

JULY 18, 2022

The pair said the collaboration enables marketers to reach Azerion’s audiences at scale via brand-safe, diverse inventory – including rich-media, native advertising, video and in-gaming through mobile, tablet, desktop and CTV. The Week For Agencies. The Week in TV. France Télévisions to Double OTT Offering.

Media 52

Media Ad Tech Agency Demand Side Platform 52

AdvertiseMint

OCTOBER 24, 2023

Demand-side platform (DSP) DSPs allow advertisers and agencies to buy ad impressions across a range of websites, mobile apps, and video content. They facilitate the management of advertising campaigns, determining which impressions to buy and how much to bid on them, based on specific targeting attributes.

Media 40

Media Demand Side Platform Data Management Platform Ad Space 40

Lemonads

NOVEMBER 29, 2020

Native Ads Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. Simply put, native advertising is paid content. Increased engagement with more interaction. Enhanced targeting with precise targeting. With better results.

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Advertising Ad Inventory Video Ads Ad Space 52