Single Grain

JULY 18, 2023

This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers. Personalized Retargeting Imagine you’re exploring an e-commerce website, checking out a particular category of products, like running shoes.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

PrograMetrix

JUNE 9, 2021

As of September 2021, the United States Drug Enforcement Agency (DEA) still categorizes cannabis as a Schedule I drug in the same category as LSD (acid), heroin, and ecstasy. Native Advertising. Native ads include a broad range of ad formats and are effective because they blend in with the organic content of a webpage.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Single Grain

APRIL 25, 2023

Google Discovery Ads offer many benefits for advertisers looking to connect with their target audience in a seamless and engaging way. You may also like: * How to Create Compelling Text Ads on Google (with Examples) * Best Google Ads Agency: Top 5 Choices for 2023 * Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

CPA 52

CPA Machine Learning Audience Conversion 52

Smart-Hub

DECEMBER 8, 2023

This will help us better understand the challenge of building an AdTech ecosystem without 3rd party data for publishers and advertisers. Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Brid.tv

DECEMBER 21, 2022

Media.net is one of the largest mobile advertising solutions on the market , and it boasts some high-end clients, including Forbes, Elle, WebMD, and more. Their main selling point is well-targeted contextual native advertising with dynamic ad optimization. The platform relies on next-generation header bidding solutions.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). Cons: Some tools are only available to large agencies or clients (e.g.,

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Single Grain

NOVEMBER 28, 2023

Dive Deeper: Best Metaverse Marketing Agency: Top 10 Choices 4) Augmented Reality (AR) Virtual and augmented reality tend to go hand-in-hand, but they’re definitely not one and the same from a digital marketing angle. Also, because of Apple’s privacy and data update, more and more advertisers are experimenting with shoppable TV ads.

Marketing 126

Marketing First-Party Cookies SEO Audience 126