Digiday

APRIL 9, 2023

New agencies blurring the lines between media and creative, as well as brand and performance, are increasingly specialized in the art of TikTok advertising. But there isn’t a one-size fits all approach to advertising on the short-form video app, according to five agencies that spoke to Digiday.

Agency 95

Agency Media CPM CPC 95

VideoWeek

FEBRUARY 20, 2025

It isn’t even a Google thing, it’s an industry thing, adds Geoff Copps, SVP Audience & Identity EMEA at Kinesso, an IPG-owned performance marketing agency. And so it almost doesn’t matter when and if Google actually turns on the prompt and asks users to opt in or out, because I think the industry is moving on.

Cookies 72

Cookies Performance Targeting Audience Marketing 72

PubMatic

FEBRUARY 1, 2023

Amid this uncertainty, it is imperative that advertising technology companies continue to push the envelope and deliver innovative, high-performing targeting solutions that help buyers navigate a fast-evolving landscape. And, new privacy laws in several US states will impact how advertisers find and engage with consumers online.

Viewability 106

Viewability Demand Side Platform Cookies Impressions 106

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. Table Of Contents What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108