Martech

JULY 13, 2021

Ogilvy Health is an agency within the Ogilvy group that operates a global network with offices in South Africa, India, Spain, France, Belgium, Italy, and Argentina. Patel’s team primarily works with clients in the pharmaceutical industry, with some medical device, life science, and animal/consumer health clients.

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Pharmaceuticals Marketing Healthcare Banner 131

illumin

MARCH 14, 2024

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Panayiotou states that “this innovative platform is designed to accelerate collaboration, ideation, and campaign development” between Pfizer and their agency partners around the globe.

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Pharmaceuticals Healthcare Marketing Conversion 97

Digiday

FEBRUARY 21, 2024

Pfizer has developed its own generative AI platform and named it after the pharmaceutical giant’s founder. It’s also being used by agency partners including Publicis Groupe and IPG. Charlie,” named after Pfizer co-founder Charles Pfizer, is now in the process of rolling out to the entire organization.

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Pharmaceuticals Marketing Agency Media 100

Digiday

NOVEMBER 3, 2022

When it comes to Web3, agencies are prioritizing client and employee education and metrics to drive adoption to these decentralized applications. Retail, auto, financial and pharmaceutical services are of particular interest. Retail, auto, financial and pharmaceutical services are of particular interest.

Education 69

Education Agency Pharmaceuticals Retail 69

Digiday

FEBRUARY 8, 2023

With privacy restrictions tightening, agencies will have to step up their privacy practices this year. Whether it is clean room technology or installing a privacy team, media agencies are faced with having to juggle emerging state regulations and expand their consumer protection efforts globally. While the U.S.

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Agency Media GDPR Pharmaceuticals 69

Digiday

OCTOBER 19, 2022

Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report.

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Agency Media Retail Entertainment 69

Martech Series

NOVEMBER 2, 2022

New Privacy Controls Purpose-built for Pharmaceutical and Other Highly-Regulated Industries. This incredible growth was driven from 45 new subscription customers across a variety of industries including technology, financial services, consumer packaged goods (CPGs), pharmaceutical, agencies and hospitality companies around the world.

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Pharmaceuticals MarTech Agency Marketing 69

More About Advertising

JUNE 30, 2015

WPP-owned brand agency The Partners, has appointed Peter Henshaw (left) from InVentive Europe as a creative director to lead the the agency’s Health Team. Henshaw has advised government departments, pharmaceutical companies and the food and drinks industry on healthcare communications.

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Pharmaceuticals Healthcare Food Communications 56

Digiday

JUNE 13, 2022

As the elements that encompass Web3 — the metaverse, NFTs, blockchain, crypto, gaming and DAOs — wend their way into the marketing universe, media agencies are taking heed and learning their makeup and potential as quickly as possible, but without rushing too fast. What’s also clear is no one media agency is rushing the process.

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Agency Media Pharmaceuticals Education 69

Martech

JUNE 3, 2024

Most websites have a menu option like “Industries We Serve,” listing sectors such as retail, software, financial services, consulting, agencies and higher education. If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry.

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Marketing Pharmaceuticals Banner Food 129

Rob Campbell

MAY 22, 2024

Whenever I am in the US, the thing that always shocks me – regardless how many times I’m there – are the pharmaceutical and lawyer ads. Pharmaceutical on TV. Legal on billboards. They’re everywhere … forcing themselves on you like a white, male, company executive at the Christmas party.

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Pharmaceuticals Agency Advertising Marketing 62

Digiday

NOVEMBER 7, 2022

Court Avenue, which has its hands in agency media and creative, social, consulting and digital development, quietly got an e-commerce unit up and running behind the scenes since its founding in early 2020. Part of that was acquiring SpaceShop, a firm run by Brandy Alexander-Wimberly, who’s now Icon Commerce’s senior director of strategy. “As

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Agency Media Retail Pharmaceuticals 69

Martech Series

JUNE 15, 2022

Since its launch in April 2021, DeepIntent Outcomes has been used to automatically optimize media based on real-world clinical data for 85 leading pharmaceutical brands, with over 50 brands benefiting from DeepIntent Outcomes year to date.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

More About Advertising

JUNE 19, 2015

The ever expanding Cannes International Festival of Creativity kicked off this week (the main event starts next week) with a ‘Health’ fest, covering pharmaceutical ads and ‘wellness.’ ’ Some might contest that the two go hand in hand. It’s part.

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Pharmaceuticals Agency Advertising 64

Ad Monsters

JANUARY 28, 2024

Everything from creating addressable audiences for pharmaceutical and healthcare companies to measuring the ad’s effectiveness will become more difficult in 2024 without consumer consent. Starting in March, these audit requests may also come from the CPPA (California Privacy Protection Agency) for companies subject to California’s laws.

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Pharmaceuticals Ad Tech Healthcare Audience 114

Martech

OCTOBER 11, 2023

In parallel, they have invested heavily in agencies and in-house resources dedicated to various roles related to their social platforms. Novartis, the pharmaceutical company, shares content in batches with a similar theme ( a charity, cancer research, culture, etc.) These “campaigns” usually have a consistent style, tone, and topic.

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Media Pharmaceuticals Audience Impressions 131

Ad Monsters

MAY 10, 2023

Being a teacher taught Sturino how to interact with people, deal with situations, and simplify concepts – skills he regularly uses as VP of Data and Analytics at media agency Good Apple. “I One of his earliest jobs was as a second-grade teacher at a bilingual school in Mexico.

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Media Pharmaceuticals Audience Agency 97

Digiday

MAY 29, 2022

It’s absolutely ready, and it’s reached critical mass,” said Eric Perko, CEO of Apollo Partners, an independent media agency. Retailer JC Penney named dentsu X its media agency of record, consolidating all of its media there. HMG said it’s the first agency group to partner with Liveramp’s post-cookie solution. Speed reading.

Media 82

Media Advertising Pharmaceuticals Marketing 82

More About Advertising

OCTOBER 18, 2021

Even though marketing scored an overall 64% on Kantaqr’s Inclusion Index, ahead of the next highest sector, Health and Pharmaceuticals. So that’s all right then? The post Marketing still needs to do more in diversity stakes says WFA first appeared on More About Advertising.

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Pharmaceuticals Marketing Advertising Finance 52

Martech

JANUARY 27, 2023

They also establish a new state agency dedicated to handling the administrative enforcement powers of CCPA and CPRA. Industry-specific laws and regulations Other laws and agencies, as well, generally prohibit misleading claims. California, too, has passed yet another privacy law, the California Privacy Rights Act (CPRA).

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GDPR Marketing Pharmaceuticals Healthcare 137

Digiday

JULY 31, 2022

The agency perspective is upbeat, considering the downturn that isn’t yet a recession but looks increasingly like one. On one side of the track, there are the big advertisers — think CPG, telecommunications and pharmaceutical verticals. ” It goes some way to explaining why agencies are so cheery about the future. .”

Pharmaceuticals 72

Pharmaceuticals Pop-Up Agency Food 72

More About Advertising

MARCH 5, 2023

VCCP Health is doing its best to create a “brand purpose” for Israeli firm Teva Pharmaceuticals with a new campaign showing a frazzled carer who valiantly manages to retain her sense of humour – most of the time. According to VCCP, 12,000 people join the ranks of unpaid carers in the UK every day, so.

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Pharmaceuticals Advertising Agency 45

VideoWeek

MAY 31, 2023

Agency group Dentsu today downgraded its 2023 ad spend forecast for the second time, expecting “a flat year for advertising” as macroeconomic factors, turbulent financial sectors and the war in Ukraine continue to squeeze spending. According to the forecast, global growth will slow from 7.9 percent in 2022 to 3.3

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Pharmaceuticals Agency Media Audience 59

Single Grain

MAY 1, 2023

But there was one issue – they offer customers over 70,000 pharmaceuticals. With over 70,000 pharmaceuticals, the mail-order pharmacy needed to scale its process to research and promote its massive product catalog and implement ads for its inventory. Their revenue grew by 50% while the advertising agency cut their ACoS by half.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

Manufacturing 97

Manufacturing SEO Communications Pharmaceuticals 97

VideoWeek

DECEMBER 10, 2024

Omnicom announced yesterday that it has reached a deal to acquire Interpublic Group, in a stock-for-stock deal which will create a business worth over $30 billion – the biggest agency holding group in the world. The deal, which is still subject to shareholder and regulatory approval, is expected to close in the second half of next year.

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Pharmaceuticals Healthcare Retail eCommerce 52

VideoWeek

AUGUST 5, 2022

Agency holding group WPP has upgraded its full year forecast for 2022, following strong earnings in Q2. While ad-funded tech companies have seen ad revenues slide, agency groups have continued to forecast strong growth – and shareholders has seemingly expected an even higher forecast for the year ahead than the one Read delivered.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

Martech

DECEMBER 1, 2023

We use HubSpot at my agency and here’s how we configured it to optimize our SEs routine: Centralized storage for all resources. Manual tasks like sending emails, entering data and scheduling appointments eat up more than half of their workday.

Marketing 108

Marketing Communications Pharmaceuticals Conversion 108

Basis

JUNE 10, 2022

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. But this idea of “agency versus in-house” programmatic is outdated as it doesn’t suit the needs of modern brands.

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Agency Media Demand Side Platform A/B Testing 78

All About Advertising Law

JANUARY 9, 2019

Food and Drug Administration (FDA) – Dr. Scott Gottlieb – issued a statement letting everyone know that the agency is aware of the implications of the Agriculture Improvement Act of 2018 (a/k/a the Farm Bill). With the ink on the president’s signature barely dry, the commissioner of the U.S. Is significant change imminent?

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Food Pharmaceuticals Manufacturing Agency 40

Basis

AUGUST 17, 2023

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. But this idea of “agency versus in-house” programmatic is outdated, as it doesn’t suit the needs of modern brands.

Agency 68

Agency Media Finance Demand Side Platform 68

Digiday

MARCH 28, 2023

” Furthermore, Tinuit’s Ben-Zvi also noted that while the majority of his agency’s social roster is on TikTok now, nobody’s been talking about pulling the pixel. And he’s not heard any concerns about putting it on either. That’s not to say marketers like this are lax on the pixel. .”

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Marketing Pharmaceuticals Education Advertising 69

Martech

MARCH 18, 2024

Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. Unfortunately, the PR agency just wasn’t aligned with that.

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Pharmaceuticals Machine Learning Agency Healthcare 62

InMobi

DECEMBER 9, 2019

These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying a wide variety of basic household goods. Why bother going to a physical drug store location when you can get both basic necessities and life-altering pharmaceuticals delivered right to your front door?

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Pharmaceuticals Ad Exchange Marketing Retail 52

All About Advertising Law

FEBRUARY 7, 2018

The message from these agencies is clear—manufacturers and distributors of products regulated by CPSC and/or FDA would be wise to ensure their product quality processes and compliance programs enable swift communication to regulators and the public. ” The next day, the U.S.

Manufacturing 40

Manufacturing Food Communications Pharmaceuticals 40

Digiday

MARCH 1, 2023

What we’ve covered Digiday+ Research: When it comes to emerging tech, agencies and publishers only have eyes for AI: Agencies and publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. Learn more about how publishers stand to benefit in this current programmatic market here.

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Media Audience Pharmaceuticals Agency 69

VideoWeek

APRIL 21, 2023

In this week’s Week in Review: BuzzFeed News closes down, Index Exchange pledges its allegiance to DSPs, and agency group financial results come in strong. Magnite describes ClearLine as “a self-service solution that provides agencies direct access to buy premium video inventory on the company’s platform”. Samba TV, Admo.tv

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Agency Media Audience Cookies 52