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Two indie media agencies tackle e-commerce in distinct ways, including via Amazon, Shopify, for a more full-funnel sync with consumers

Digiday

Court Avenue, which has its hands in agency media and creative, social, consulting and digital development, quietly got an e-commerce unit up and running behind the scenes since its founding in early 2020. That approach has been really helpful in advancing our digital shelf content.”.

Agency 69
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How to map your selling process to the way your B2B customers buy: A case study

Martech

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. The SEO team emphasized phrases and word strings, which were more likely to indicate a serious need.

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Why we care about compliance in marketing

Martech

They also establish a new state agency dedicated to handling the administrative enforcement powers of CCPA and CPRA. Industry-specific laws and regulations Other laws and agencies, as well, generally prohibit misleading claims. California, too, has passed yet another privacy law, the California Privacy Rights Act (CPRA).

GDPR 137
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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

This roadmap usually consists of paid ads, social media, SEO, content marketing and many other channels. Here’s what a basic marketing funnel looks like: While the concept is simple enough, marketing funnels can be very complex for several reasons, including: There are many different marketing channels to choose from (paid ads, SEO, etc.).

Marketing 105
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Amazon Advertising Case Studies: The Best E-Commerce Strategies

Single Grain

Dive Deeper: * E-commerce SEO for Product Pages: 15-Point Checklist to Boost Traffic and Sales * E-commerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS) Polar Polar is a sports technology company that creates innovative products for customers such as athletes and coaches.