Adweek
JULY 31, 2022
As leaders in the advertising and marketing space, we have a once-in-a-lifetime opportunity to redefine work. While this is true of all workplace leaders, there is an urgency and salience for those of us who are influencers of cultural trends. Many of us quickly and successfully pivoted to working from home in March 2020 at.
Fuel Lines
SEPTEMBER 16, 2013
His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. If you want to experience predictable revenue growth in your agency or small business, you are going to need to master the second step of Lifecycle Marketing : Capturing Leads.
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Adweek
JULY 26, 2024
If you want to start an agency, now is the time. So many new creative, media, strategy and analytics shops are popping up everywhere. My co-founder and I could not be more proud to be part of the many who bring new business models and ways of working to fruition. I just officiated my co-founder's.
Fuel Lines
JULY 8, 2013
But one topic manages to pop up over and over when industry executives decide to create a “break-away” agency. The question is often asked, “What advice would you give to someone starting a new agency today?” Again, marketers seem to agree that those smaller and mid-sized agencies have less access to deep data.
Fuel Lines
AUGUST 2, 2013
For agency’s, this is a great example on how to identify a niche and build a positioning of expertise. Agencies are historically bad at new business. As agencies grow, the more faceless they become. Agencies need to find ways to personallize their brand to help them stand out from their competition.
Adweek
JULY 6, 2022
In this instance, one mobile game tapped a pop star to help it show off its cast of characters that stretches across the gender spectrum. To announce a new, game-changing team-up, Garena Free Fire, creative agency AKQA and Brazilian singer Anitta collaborated.
Fuel Lines
APRIL 2, 2013
I often pick up new followers by posting on Saturday and Sunday. The tool that I recommend to help build up a “targeted” Twitter following is TweetAdder. A pop-up will appear displaying your created lists. New Business Tips Twitter ad agency Michael Gass new business SocialOomph TweetAdder Twitter Lists'
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