Adweek

APRIL 20, 2023

We took our favorite news clips from agencies this week and gathered them in one place. The agency's work will include internal and external campaigns. 360PR+ 360PR+ was selected to manage public relations for the Skin Creative product division at consumer goods.

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Agency Public Relations Communications 264

Adweek

JULY 13, 2023

This April, Bose wrapped up four multi-month reviews spanning brand, performance, analytics and public relations, culminating in the appointment of VaynerMedia as its global brand agency of record. It's a momentous win for the agency, and one of the largest assignments.

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Agency Public Relations 246

Fuel Lines

AUGUST 7, 2013

This guest article was written by Gary Burandt, the executive director of of the International Communications Agency Network, Inc. ICOM), a $3 billion USD network of 90 independent agencies in 70 countries. Gary is an Ad agency veteran and has worked around the world for top global agencies. Their agencies prospered.

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Agency Public Relations Communications Healthcare 276

Adweek

MARCH 18, 2024

Last year, Pereira O'Dell (POD) employees evaluated the agency's marketing tactics as though it were one of their clients, and concluded that it needed to reorganize. Aiming to unify the agency's external messaging, POD leaders merged its new business, public relations and talent teams, incentivizing each group to work toward a common goal.

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Fuel Lines

MARCH 1, 2018

Social media is a primary force that is redefining the role of the men and women who are agency owners. Andy Polansky, CEO of global public relations firm Weber Shandwick. As Communicator and Chief , agency principals need to have a more prominent role in social media. Agency Principals Lack a Firsthand Knowledge.

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Agency Communications Public Relations Media 256

Fuel Lines

FEBRUARY 19, 2014

Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business. Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. Personalize your agency. The agency owner should be the face of the agency.

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Agency Public Relations Shipping Audience 275

Fuel Lines

FEBRUARY 3, 2016

Jami Oetting, the editor of Agency Post, HubSpot’s blog for the agency professional, shares, How to Seduce Prospects Without Giving Your Work Away for Free. This is a practical session, and you’ll walk away with the tools and information you need to create great content that attracts and converts new clients for your agency.

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Agency Public Relations Marketing Advertising 242

Adweek

FEBRUARY 1, 2024

The Fossil Fuel Non-Proliferation Treaty Initiative, a diplomatic and communications campaign promoting a clean energy transition and funded by the Earth Island Institute, has a new public relations agency of record (AOR): the Stagwell-owned global PR and marketing firm, Allison.

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Public Relations Communications Agency Marketing 299

Adweek

APRIL 21, 2023

There's plenty to celebrate this weekend after dozens of new hires and promotions took place this week at agencies around the world. 62Above 62Above welcomed Stephanie Giner as public relations account supervisor. Acceleration.

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Public Relations Communications Agency 261

Fuel Lines

MAY 27, 2014

This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter. I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals. I’ve been actively creating content since 2007, a year after Twitter was founded.

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Agency Click Through Rate Public Relations SEO 275

Adweek

JUNE 13, 2023

Minneapolis agency Colle McVoy has been selected by La-Z-Boy, the nearly century-old furniture company, to help lead a refresh of the iconic brand.

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Audience Public Relations Agency Marketing 264

Adweek

SEPTEMBER 29, 2022

He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star.

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Communications Public Relations Media Advertising 317

Fuel Lines

APRIL 2, 2013

Created Content I’ve created new business articles that are appealing to my Twitter audience which are primarily is advertising, digital, media and Public Relations professionals. It was also amazing at how many ad agencies made contact with me and provided opportunities to meet when they knew that I was visiting their city.

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Agency Pop-Up Education Audience 279

Fuel Lines

JUNE 9, 2015

“New business has been a problem historically for agencies. Keynote presenters include: Bob Hoffma n, “The Ad Contrarian”, former president of the Hoffman/Lewis agency in San Francisco. BIRMINGHAM, Ala. , A Super Earl Registration has already begun. The primary battle for new business has moved online.

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Agency Public Relations Food Marketing 220

More About Advertising

JULY 6, 2020

Sir Martin Sorrell (below) seems to have made a new brigade of enemies by branding PR as, inter alia, defined by “press releases,” (fair enough), “gin-soaked lunches” (didn’t have too many of those pre-lockdown) and “analogue” (has this man no mercy?)

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Public Relations Finance Media Agency 105

Fuel Lines

APRIL 7, 2014

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Andy Polansky , CEO of global public relations firm Weber Shandwick.

Communications 278

Communications Public Relations Media Conversion 278

Digiday

JUNE 2, 2024

Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities.

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Agency Public Relations Media Communications 94

Martech

APRIL 4, 2023

How will these changes affect agencies? “I Advances in generative AI will likely affect content creation across the marketing profession, at brands and agencies alike. This means smaller organizations can in-house tasks they might have previously depended on agencies to execute. Creative work at agencies. “In-house

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Agency Public Relations Communications MarTech 114

Martech

FEBRUARY 12, 2025

Communications and public relations experts use genAI to produce content for press releases, interviews and executive briefings, but its capabilities go further. AI can transcribe and translate interview recordings, improving efficiency and accuracy. It also assists with concept ideation, video editing and localization of assets.

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Marketing Public Relations Communications MarTech 118

Martech Series

SEPTEMBER 22, 2022

JeffreyGroup will join WPP’s Hill+Knowlton Strategies, creating the largest global communications agency presence in Latin America. WPP announces the acquisition of JeffreyGroup, one of the most respected independent corporate communications, public affairs, and marketing consulting firms in Latin America.

Communications 81

Communications Agency Public Relations MarTech 81

Single Grain

APRIL 29, 2021

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. Top NFT Marketing Agencies. Here are the top strategies to promote your NFT: PR.

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Agency Marketing Non-Profit SEO 113

Digiday

MARCH 12, 2023

Nowadays, there’s a lot being asked of public relations agencies. In response, some agencies are expanding their services beyond earned media in an effort to keep up with client demand and maintain a competitive edge during economic uncertainty. “You have to have an agency that covers all of that now.”

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Agency Media Public Relations Communications 74

Ad Rants

FEBRUARY 28, 2023

Public relations and marketing used to be like oil and water, two separate entities that didn't mix. These were strong, long-lived campaigns formed by PR agencies. A marketer can connect with an influencer via Instagram and create a brand positive campaign just like a PR agency used to do.

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Marketing SEO Food Public Relations 201

Martech Series

AUGUST 4, 2022

Total demand is segmented by establishment type in terms of: advertising agencies. public relations agencies. media buying agencies. This report forecasts to 2022 and 2026 US advertising services revenues in nominal US dollars. media representatives. direct mail advertisers. display advertisers.

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Public Relations Advertising Display Advertising SEO 97

Martech Series

MARCH 1, 2023

Megan Brandow will lead marketing and public relations for all Paperclip products, including Paperclip’s new breakthrough encryption-in-use/searchable encryption solution: Paperclip SAFE. Brandow began her career in PR and social media at a large advertising agency based in Rochester, NY.

Public Relations 81

Public Relations Marketing Healthcare MarTech 81

More About Advertising

AUGUST 31, 2017

Gruppo Campari has appointed a team from WPP agencies – ‘Team Campari’ – to work on its portfolio of over 50 brands including Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier.

Public Relations 75

Public Relations Agency Media Advertising 75

Digiday

JUNE 15, 2022

alone, B2B agencies are looking to secure a satisfying slice. Gravity Global, a London-based B2B agency group backed by private equity firm Elysian Capital, just acquired its third agency in the last few months: Mojo Media Labs. With the business-to-business ad revenue pie set to surpass $30 billion next year in the U.S.

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Agency Marketing Public Relations Media 69

Martech Series

JANUARY 9, 2023

As Momentum Surges, Jones is Tapped to Take the Agency to the Next Level, Elevating FINN’s Reputation and Culture as a Global Integrated Powerhouse Fueled by Purpose. The promotion recognizes Jones’ outstanding contributions to elevating the agency’s mission-driven brand and reputation as a top global integrated powerhouse.

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Marketing Public Relations Communications Agency 92

Martech

MARCH 17, 2022

It encompasses all types of companies, from nonprofits to government agencies, across every country where Validity operates – including the United States and United Kingdom.”. Marketers and public relations pros know this from dealing with their own brand-related crises. Why we care.

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Public Relations Communications MarTech Agency 114

Digiday

MARCH 26, 2023

This is part 2 in our series about diversity at agencies. Amidst a slew of post-pandemic epiphanies, agencies are acknowledging their role in expanding their diversity efforts to support a more inclusive industry. that stretches from the “workplace to the marketplace,” said Geraldine White, chief diversity officer at the agency.

Agency 70

Agency Public Relations Media Conversion 70

Digiday

JUNE 1, 2022

Across the industry, client expectations of their public relations agencies are changing, placing a strain on the relationship. Meaning brands may be more focused on going viral as a way to build brand awareness instead of earned media from publication clippings via a communication firm.

Communications 74

Communications Public Relations Brand Awareness Agency 74

Single Grain

MARCH 7, 2022

In this post, we'll provide our curated list of the top 8 crypto PR agencies, as well as how crypto PR differs from traditional PR, why you might need to hire such an agency, and how to select the best one. 8 Best Crypto PR Agencies. Why Do You Need a Crypto Marketing Agency? Last Word on Crypto PR Agencies.

Agency 52

Agency Public Relations SEO Brand Awareness 52

Martech

FEBRUARY 28, 2023

A: I went to college for journalism and communications because I wanted to be a newspaper reporter, but I ended up working in public relations and somewhat in marketing as well — dabbling in event marketing — and I kind of worked my way up to marketing manager. My husband worked in IT at the time.

Public Relations 110

Public Relations Communications MarTech Marketing 110

Single Grain

JULY 22, 2022

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Agency 64

Agency Marketing SEO Media 64

Digiday

AUGUST 24, 2023

At this point, more marketers have in-house agencies than in years past, making it a mainstay in the industry. Bellinger also heads up the global snack maker’s in-house creative agency D3. Meanwhile, there are up to a dozen external agencies Frito works with across its brands to manage different functionalities, per Bellinger.

Public Relations 69

Public Relations Communications Agency Media 69

Single Grain

AUGUST 24, 2022

This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. If you are confused where to begin and looking for help to find the best advertising agency for your brand, you’ve come to the right place.

Agency 59

Agency Advertising SEO Retargeting 59

Martech

JULY 21, 2023

Sixteen percent were using it for public relations. Dig deeper: Why ChatGPT may be a blessing and a curse for agencies Get MarTech! In your inbox. Business email address Subscribe Processing. The post Marketing leads other sectors in generative AI acceptance appeared first on MarTech.

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Marketing Public Relations Retail Manufacturing 98