Adweek

JANUARY 23, 2025

Dentsu has hired Jeffrey Bustos to build out the agency's analytics practice for retail media. Bustos is joining as SVP of retail media analytics, a role that sits within customer experience agency Merkle, and is also part of Dentsu's cross-agency retail media team.

Retail 261

Retail Media Agency 261

Adweek

DECEMBER 19, 2022

Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. For all the impressions the retailer reported, the ad should have generated way more clicks. "[I Marsten said, only to.

Retail 301

Retail Media Impressions Agency 301

Adweek

JUNE 20, 2024

A group of industry veterans with experience developing, building, supporting and analyzing retail media networks as far back as 2004 announced a new venture: Colosseum Strategy.

Retail 284

Retail Media Agency Advertising 284

Adweek

JUNE 16, 2024

GroupM, WPP's media shop, has teamed up with measurement company Incremental (formerly Tradeswell) in an attempt to zero in on the impact of retail media buys. The agency announced the new partnership at the Cannes Lions Festival.

Retail 293

Retail Media Agency Advertising 293

Adweek

JANUARY 3, 2025

Florida-based retailer ABC Fine Wine and Spirits is a "proud supporter" of Dry January, with a new ad that encourages consumers to skip the velvety cabernets, crisp IPAs and complex whiskeys it stocks on its shelves. The campaign, from indie agency Bacon & Eggs, is a charming example of. Wait, really? No, of course not.

Retail 300

Retail Agency 300

Adweek

APRIL 7, 2025

It marks the 4-year-old agency's 6th acquisition.

Agency 239

Agency Retail Media 239

Adweek

JULY 18, 2024

With an agency background that spans some of the industry's most highly regarded creative shops like Goodby Silverstein & Partners and Arnold, Kristi Argyilan describes creative problem-solving as a skill she learned early on.

Retail 295

Retail Media Agency Advertising 295

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Dig deeper: How in-store technology will bolster retail media networks Why we care. Photo: Chris Wood.

Retail 115

Retail Media Video Ads Advertising 115

Adweek

FEBRUARY 20, 2024

The proliferation of retail media networks has turned ecommerce sites into advertisers and, increasingly, into a version of media agencies. Retail media has attracted ad dollars partly because it promises brands they can reach consumers right at the point of purchase. But that transition comes with its own set of challenges.

Retail 292

Retail Media eCommerce Agency 292

Adweek

DECEMBER 20, 2024

Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. For many agencies, retailers, and adtech firms, that means striking deals with other players to reach new audiences and data about what people buy. As we close out 2024, ADWEEK asked three execs and industry analysts.

Retail 256

Retail Media Audience Agency 256

Adweek

DECEMBER 13, 2022

In 2023, with advertising spend expected to slow, retailers have become a staple partner for most advertisers looking to reach their consumers, claims new research.

Retail 245

Retail Media Advertising Agency 245

Adweek

FEBRUARY 16, 2023

There was an inflection point within retail media not too long ago when the sheer number of retail media networks teetered on becoming overwhelming. It was felt by agencies. During this period, every week seemed to bring the announcement of a newly formed network.

Retail 284

Retail Media Agency Marketing 284

Adweek

DECEMBER 9, 2024

Omnicom's IPG takeover could make it a stronger retail media competitor to Publicis. Retail media's growth is a bright spot for ad holding companies, and all of them are building and acquiring commerce and retail services. But Publicis has led the space in terms of acquisitions.

Retail 300

Retail Media Agency 300

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. consumer product brands, manufacturers and agencies. consumer product brands, manufacturers and agencies. On average, brands were 3.4x

Retail 115

Retail Media Marketing Manufacturing 115

Adweek

DECEMBER 13, 2022

As retail and media converge, a saturated advertising space is emerging where retailers and agencies are hard at work trying to gain an edge, building partnerships that give marketers the best access to data-driven, effective audience targeting.

Retail 246

Retail Media Agency Audience 246

Adweek

NOVEMBER 9, 2022

Now, as media networks expand, these agencies' data is being sought out by another source for targeting, growth and verification: retailers. Experts anticipate retail media will remain crowded and complicated in.

Retail 246

Retail Agency Media eCommerce 246

Adweek

DECEMBER 6, 2024

Interpublic Group is betting on commerce and retail media. The holding company has agreed to acquire retail analytics firm Intelligence Node. Exact terms were not disclosed, but the acquisition is valued at $100 million, which includes the price of the deal and the costs to scale Intelligence Node.

Retail 274

Retail Media Agency 274

Digiday

APRIL 13, 2025

Retail media networks were supposed to be the ad industrys silver bullet, offering highly targeted ad opportunities with first-party retailer data. And those cracks are trickling all the way down to the way agencies and retailers themselves hire retail media strategists, buyers and experts.

Retail 79

Retail Agency Media Marketing 79

Adweek

MARCH 28, 2023

After a ten-week long review, Consumer Cellular awarded its $50 million retail media, paid search and paid shopping business to the full-service, independent agency Brainlabs. The business moves out of incumbent agencies Performics and.

Agency 261

Agency Media Retail 261

Adweek

SEPTEMBER 6, 2022

But a new campaign from Lyko, a Sweden-based online beauty retailer, goes against these tropes by celebrating traits that could be seen as flaws. Created by Swedish agency ?kestam Advertising in the beauty category has sometimes been maligned for playing on people's insecurities. Instead.

Retail 246

Retail Agency Advertising eCommerce 246

Digiday

MARCH 10, 2025

Executive dysfunction behind the scenes at brand advertisers is making it harder for them to track and direct retail media investments. The segment is one of the fastest growing areas of investment (accounting for over $140 billion of global ad spend, per eMarketer ) and has provided a new stream of revenue for major retailers in the U.S.,

Retail 78

Retail Media Agency Marketing 78

Adweek

APRIL 24, 2024

The luxury jewelry brand operates 49 retail stores globally, and at more than 300 authorized locations. The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets--the U.S. and Canada in the Americas and France and the U.K.

Media 284

Media Agency Retail Marketing 284

Adweek

JANUARY 17, 2025

The report is based on a survey of buyers at brands and agencies to better understand their growth strategies, anticipated spend by channel, and. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year.

Retail 322

Retail Advertising Media Agency 322

Adweek

SEPTEMBER 1, 2022

The world's largest agency network WPP has acquired e-commerce consultancy Newcraft to strengthen the online retail capabilities within Wunderman Thompson. The staff of 155 people, based in Amsterdam.

eCommerce 245

eCommerce Agency Retail 245

VideoWeek

OCTOBER 30, 2024

Retail media has been heralded as a key growth driver in advertising, recognised by major agencies as the fastest-growing media channel over the next three years. The respondents also cited a lack of available data (40 percent) and interoperability between retail media networks (34 percent).

Retail 59

Retail Media Agency Audience 59

Digiday

APRIL 15, 2025

This is the first installment in Digiday+ Researchs 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media. In this edition we take a look at retail media.

Retail 74

Retail Media Display Advertising Agency 74

Digiday

MARCH 19, 2025

Marketers and agencies are grappling with divisions over who exactly controls retail media spend, seemingly causing a trickle-down effect on how retail media deals are brokered. The rise of retail media networks has happened fast. By 2028, retail media is expected to account for almost a quarter of all U.S.

Retail 82

Retail Media Marketing Agency 82

AdExchanger

AUGUST 7, 2024

Publicis has outperformed its agency holding company peers, including WPP, Omnicom, Dentsu and IPG, largely on the strength of its retail and ecommerce acquisitions. The Publicis commerce strategy will be put to the test, though, as agencies plan to curtail spending with Publicis-owned businesses. You read that right: agencies.

Retail 109

Retail Agency eCommerce Conversion 109

Adweek

NOVEMBER 1, 2023

Bed Bath & Beyond, now a fully online retailer, is launching its comeback campaign today, helmed by independent creative agency Arts & Letters. Brand and agency are partnering for the first time to produce the work. The agency.

Retail 332

Retail Agency Marketing 332

Adweek

OCTOBER 17, 2024

To that effect, the retailer has launched a global campaign to help people create energy-efficient homes. Created by Stockholm agency Akestam Holst NoA, the ads.

Retail 313

Retail Agency 313

Adweek

SEPTEMBER 14, 2023

The Swedish furniture and home goods retailer chose the IPG agency to be its global partner, with business to be led out of McCann Spain in Madrid, which had a preexisting relationship with Ikea. McCann will lead Ikea retail for the Ingka Group, which. Ikea has named its first global brand marketing partner in McCann.

Marketing 326

Marketing Retail Agency 326

Digiday

MARCH 30, 2025

Despite there being a sea of more than 250 retail media networks, the reality is that it works out to be Amazon, Walmart and everybody else. Everybody else in other words, the smaller players like Best Buy Ads and DoorDash has spent Q1 of this year working to step out of Amazon and Walmart’s shadows and take in more ad spend.

Retail 73

Retail Media Agency Marketing 73

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Trends for Agencies in 2025: The changing role of advertising experts a.

Advertising 101

Advertising Marketing Retail Agency 101

AdExchanger

OCTOBER 18, 2022

An interview withBrian GleasonCROCourting agencies is a key element of Criteo’s retail media ambitions. Which is one reason Criteo hired ad agency vet Brian Gleason as CRO in February. Continue reading » The post Why Agency Relationships Are At The Heart Of Criteo’s Retail Media Strategy appeared first on AdExchanger.

Retail 120

Retail Agency Media 120

Adweek

NOVEMBER 13, 2024

British retailer John Lewis' Christmas ad, long considered the unofficial start of the holiday season in the U.K., 14), John Lewis released "The Gifting Hour," the second Christmas campaign by agency Saatchi & Saatchi, which took. goes in a different direction this year by depicting an everyday, familial kind of festive magic.

Retail 293

Retail Agency 293

Adweek

NOVEMBER 29, 2023

Welcome back to The Garage: Tools for Retail Media Innovation. The Garage dives into the why, the how and the who cares of retail media innovation. Last week, we visited The Mars Agency to discuss knowing.

Retail 290

Retail Media Agency Marketing 290

Digiday

NOVEMBER 24, 2024

As the retail media arms race continues, Walmart has strengthened its foothold, and, in doing so, it’s also stepped further out of Amazon’s shadow. Global retail media spend is expected to surpass $150 billion this year, according to the World Advertising Research Centre’s latest forecast.

Retail 68

Retail Media Agency Marketing 68