Digiday

MARCH 20, 2023

InfillionX is the company’s first full-funnel product that allows users to build and execute campaigns across the entire Infillion platform, from brand building and CTV to rich media display and performance metrics. The platform can also provide custom targeting, geolocation, store visit data and data around attention.

Media 68

Media Rich Media Retargeting Agency 68

Brid.tv

DECEMBER 21, 2022

Supported Ad Formats Payment Model Minimum Traffic In-app video ads Interstitial ads Banner ads Rich media ads Instream video ads CPM 100,000 monthly users. The platform supports an array of ad formats, including the highly-engaging rich media ads. . Marketplace.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

InMobi

JULY 15, 2016

Building short engaging stories which are effective without sound is a new skill that creative agencies need to acquire. Rich Media - In the race and chase for user attention, ad fatigue is the lock, innovation is the key, and rich media is the key maker. are used to build the rich media creatives.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Digiday

SEPTEMBER 14, 2022

And therefore the pie that retail media can eat from is the broader digital pie.”. Clearly that power represents both incredible opportunity and a potential challenge to the agency world, as retailers and e-commerce firms take their story directly to brands.

Media 76

Media Retail Marketing Impressions 76

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. It also won an award at the Effective Mobile Marketing Awards (EMMA) for Most Effective Rich Media Campaign in 2017. Doctor Who.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

InMobi

JUNE 30, 2020

Based on automated marketplaces that work in real-time instead of manual insertion orders and human intervention, programmatic advertising has transformed the status quo of the traditional media buying process. Over 40% of advertisers spend up to 25% of their budgets on mobile programmatic advertising.

Advertising 52

Advertising Rich Media Retargeting Banner 52

Monetize More

MAY 30, 2023

Offers access to ad agencies, demand-side platforms, and premium ad networks. Index Exchange (Now acquired by Rivr Technologies GmbH) Index Exchange gives publishers access to advertisers from around the world and from some of the largest DSPs and Agency Trading Desks. Supports various ad formats and customization options.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

InMobi

SEPTEMBER 2, 2014

For example, users could sign up for 12 days of holiday deals by entering their email address into the rich media ad. We invite you to contact InMobi’s Award-winning Creative Services Team to develop best-in-class mobile rich media experiences that are scalable across device platforms and browsers.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

VideoWeek

AUGUST 12, 2022

Traditionally focused on rich media formats, Kargo announced plans to build an ad-supported video player for publishers “with the ultimate goal of creating a marketplace of advertising opportunities and content from content creators.” The Week For Agencies. Agency group Dentsu saw organic growth of 8.2 Dentsu Posts 8.2

Advertising 98

Advertising GDPR Banner Healthcare 98

InMobi

APRIL 23, 2015

In Brands on Mobile: Advertising Trends , we provide Brands and agencies with insights and guidance on how best to use mobile as an advertising medium. Top Verticals by Effectiveness The Travel, Social Media, and Retail verticals led the way with the highest CTRs (Click Through Rates). Should Brands concentrate more on tablets?

Click Through Rate 52

Click Through Rate Advertising Rich Media Food 52

InMobi

FEBRUARY 13, 2013

Now combine rich media with performance ads, and add context, relevance, and great targeting and you have a recipe for success. As you may know, InMobi's in-house award-winning Creative Services team uses InMobi Studio to build Rich Media ads for InMobi advertisers. The possibilities are many. Retail is an obvious choice."

Conversion Rate 40

Conversion Rate Conversion Rich Media Finance 40

Martech

DECEMBER 12, 2022

For example, if your audience is predominantly mobile, use the top-performing mobile banner sizes when designing your ads and consider rich media or animated ads to draw attention. Another aspect to bear in mind is optimizing your ads for different devices. Try different approaches when it comes to targeting.

A/B Testing 106

A/B Testing Conversion Audience ROI 106

InMobi

MAY 24, 2023

MENA Smarties honors the most effective modern marketing across MENA as part of the Mobile Marketing Association (MMA) Smarties, an esteemed innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing to drive strong business impacts.

Geo targeting 52

Geo targeting Rich Media Brand Awareness Conversion 52

VideoWeek

JULY 15, 2024

Amid industry discussion of the evolution of the major agency holding groups and the efficiency of their sprawling structures, it’s important to remember that their size still brings them a number of major advantages. That’s the opportunity which Media Disco is targeting. And sales and outreach itself is costly.

Media 52

Media Advertising Marketing Ad Tech 52

Single Grain

NOVEMBER 13, 2019

For instance, if you’re a content marketing agency that wants to target CMOs and decision-makers of startups who read Marketing Week – you can. They should be able to cater to your niche targeting needs while having the ability to run multiple ad formats such as in-app, pop-ups, rich media, pre-roll and email, among others.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Martech

SEPTEMBER 30, 2022

Generation Z is the most diverse, tech-savvy, and social media-connected generation ever. They were born in the digital era and grew up surrounded by rich media that occupied their senses 24 hours a day. If you’re not sure when to push or pull back, consider seeking out an innovative marketing agency.

Marketing 120

Marketing Audience SEO Machine Learning 120

Paleo AdTech

DECEMBER 10, 2023

It proved particularly attractive to large media agencies. Artemis came to Havas, a French holding company, via the acquisition of Hook Media, an agency founded by Don Epperson, who became global CEO of Havas Digital. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server.

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

Paleo AdTech

MAY 9, 2023

It proved particularly attractive to large media agencies. Artemis came to Havas, a French holding company, via the acquisition of Hook Media, an agency founded by Don Epperson, who became global CEO of Havas Digital. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server.

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

InMobi

SEPTEMBER 3, 2012

It is for this reason that the Alcohol industry is one to watch for upcoming marketing trends, as the responsible Marketing and Brand managers, and their Agencies tend to embrace new concepts first, before authorities regulate them.

Mobile Ads 40

Mobile Ads Rich Media Agency Marketing 40

InMobi

MARCH 27, 2013

Our ability to deliver award-winning, high quality rich media through Sprout is a huge differentiator for us. We also took home the most awards for any single non-agency vendor! Overall a great achievement for InMobi as a whole and the Creative Services team in particular.

Rich Media 40

Rich Media Mobile Ads Marketing Ad network 40

Monetize More

MARCH 3, 2023

Ad formats supported in their network include native, video, banner, and rich media ads. Velis Media Velis Media offers publishers access to a premium ad marketplace where they can connect to top brands and agencies worldwide. Click here to find out more about Epom 9.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Basis

SEPTEMBER 13, 2022

digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising. This year, it is estimated that programmatic will account for a massive 90.2% of all spending on US digital display inventory—a broad bucket that includes digital display (obviously!),

Advertising 98

Advertising Cookies Rich Media Video Ads 98

InMobi

NOVEMBER 12, 2021

How do you think agencies have risen to the challenges (the pandemic; reduced spending) posed in recent times? In what ways is Mediadonuts, as a digital-first agency, adapting to the changing times and shifting demands and behaviors of the digital native generation?

Advertising 52

Advertising Ad Ops Rich Media Education 52

InMobi

JULY 9, 2012

Many Marketing and Brand Managers, and their Advertising and Media agencies will be planning marketing campaigns for seasonal activities that take place towards the end of the year or early next year.

Rich Media 40

Rich Media Marketing Food Retail 40

InMobi

DECEMBER 28, 2012

Mobile devices are changing the media consumption habits. We recently announced the results of our Mobile Media Consumption Report for France , the study was developed with independent research agency, Decision Fuel. According to eMarketer we will have over 68 million mobile connections in France next year.

Rich Media 40

Rich Media Media Agency Advertising 40

MobileAds

JANUARY 20, 2021

Can offer animated and interactive rich media content. Sample mobile expandable ad with a combination of rich media like video, photo gallery, and social feeds. The expandable ad is a type of rich media ad, but can be seen as a combination of banner and interstitial ads. Pros of Interstitial Ads.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Ad Ops Hero

JANUARY 25, 2021

The Digital Ad Operations includes display (banner and rich media ads), video ads, text ads, search ads, mobile advertising and many more. Troubleshoot ad serving issues : Working with multiple advertisers/ agencies/ networks along with complexities of the requirements and creative assets provided may turns into technical issues.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

InMobi

SEPTEMBER 17, 2019

Back in 2017, brands and agencies were fretting about viewability in mobile environments. And two, many brands and agencies are increasingly embracing creative formats like video that are much more likely to be viewed. This IAS report shows how far the mobile app advertising space has progressed. In the U.S.,

Viewability 52

Viewability Mobile Ads Banner Impressions 52

VideoWeek

MARCH 5, 2024

And now we’re working with probably half a dozen publishers, and we’re just starting to work with a few agencies, and a few publishers have just started coming on board in Europe. So beyond just a rich media scrollable video with a link in it, it can be multifaceted, it might have menus or chapters, and it can gather data.

eCommerce 59

eCommerce Rich Media Conversion Rate Electronics 59

Monetize More

JULY 12, 2022

Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies. Through this technology-driven platform, publishers can receive the highest price possible for their ad spaces while also helping advertisers and agencies target consumers more efficiently.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

MNTN

MARCH 19, 2024

Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more. This marketplace is available to everyone from a small business to an agency, and offers inventory for display, mobile, Connected TV, and more.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

InMobi

OCTOBER 15, 2019

Southeast Asian brands can drive immersive, customized engagement through rich media creatives, video ads, interactive end cards and ads mimicking virtual reality. It helps, of course, that the vast majority of mobile video ads are now 20 seconds or shorter in duration. This is largely why open exchange buying in the U.S.

Viewability 52

Viewability Marketing Banner Rich Media 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Monetize More

MAY 10, 2022

Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Direct ad sales create a direct relationship between publishers and advertisers, eliminating the mediator like programmatic ad agencies, ad networks, SSPs, or DSPs. Direct Ad Sales Explained.

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

RevX

APRIL 5, 2022

Some advertisers and agencies prefer to use a white-labeled platform, but note that setting and training a DSP platform to work just as you want takes time. You will like to explore the opportunities with video, rich media, and other formats to target the users as per their preferences. 8) Creative Innovation and Support.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

InMobi

SEPTEMBER 7, 2016

Traditionally, brands and agencies have conceptualized and created 'video' content with a TV screen in mind. In fact, the InMobi network shows that combining mobile video with rich media doubles the time spent on the ad unit and drives phenomenal brand engagement for advertisers. So what changes for brand advertisers?

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

Brid.tv

JUNE 26, 2023

The platform supports various video units, including instream and outstream ads, rich media ads , and in-banner video ads, so you’ll get plenty of options. With state-of-the-art programmatic video advertising technology and a variety of video ad formats (both desktop and mobile, instream, outstream , in-app video, etc.),

Ad network 40

Ad network Video Ads Header Bidding CPM 40