Adweek

JANUARY 25, 2023

This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB's 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its.

ROI 246

ROI Retail Marketing Agency 246

Fuel Lines

AUGUST 1, 2014

After I read it, my first thought was, agency owners are going to hate this book. In all of my years in advertising, working with hundreds of agency owners, I’ve never met any owner as actively engaged with their clients’ business as Jordan has been. There were over four hundred agencies represented at the conference.

Agency 279

Agency Retail ROI Advertising 279

Martech

NOVEMBER 6, 2024

Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. ROI in sales and a 43% higher return than other channels. CarParts is a great example of what happens when you get it right.

Advertising 126

Advertising ROI CPA Conversion 126

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Martech

JULY 22, 2024

We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Reporting an ROI of 15% might seem like a ratio, but it is still just a number out of context.

Marketing 122

Marketing SEO ROI Brand Awareness 122

illumin

JANUARY 7, 2025

What do agencies need in a DSP? Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. Reaching the right audience on a fixed budget is difficult for agencies.

Agency 59

Agency Advertising Demand Side Platform A/B Testing 59

Fuel Lines

FEBRUARY 21, 2019

There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity. Since newly-hired CMOs often review agencies, those with startup expertise should reach out sooner than later to get on Stump’s radar. CMO Hires.

Agency 203

Agency Brand Awareness ROI Media 203

VideoWeek

NOVEMBER 11, 2024

But ad agencies appear to be waking up to the threat to journalism and democracy caused by underinvestment in news, alongside the flourishing of misinformation. VideoWeek asked four experts from leading agencies how they are approaching their investment in news journalism. There are multiple routes to market for digital advertising.

Agency 59

Agency ROI Media Audience 59

Fuel Lines

APRIL 30, 2019

As any agency business development executive knows, it’s crucial to track decision-maker shifts in order to beat competitors to the pitch. Here’s a look at five brands whose first-ever CMO hires prove they’re serious about marketing investment in the future, and could be adding agency help. Stryve Biltong. QSR Chain PDQ.

Agency 196

Agency Brand Awareness MarTech Media 196

Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. We’re not focusing on the fundamentals of email, which is the top ROI channel for most companies.

ROI 127

ROI MarTech Marketing Agency 127

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 124

ROI Machine Learning Marketing Audience 124

Martech

JANUARY 3, 2025

Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings. to reach $9.29 billion in 2025, up 14.2% year over year. although the share of the spend is significantly smaller.

Marketing 120

Marketing ROI Agency MarTech 120

Martech

MARCH 12, 2025

With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI.

Marketing 110

Marketing ROI Finance MarTech 110

Martech

OCTOBER 15, 2024

Key takeaways from the research Data challenges : 98% of marketers and agencies face barriers in data orchestration and utilization. Clean room management: Evaluate the ROI of clean rooms and consider alternatives if costs outweigh benefits. Here’s what’s inside: Part one: Something is rotten in the state of data.

Cookies 122

Cookies ROI Audience Agency 122

Martech

MARCH 18, 2022

Well, it is possible to know which half, according to Michael Brenner, CEO and founder of the Marketing Insider Group, an agency that specializes in content marketing. The post Getting back to basics: Marketing ROI appeared first on MarTech. Brenner came to marketing from sales. “[M]ost M]ost of my peers thought I was crazy.”

ROI 127

ROI Marketing Click Through Rate Conversion 127

Exchange Wire

SEPTEMBER 20, 2023

Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces a collaboration with Icelandair and its digital media agency, Brainlabs. The post Scibids AI-Powered Brainlabs’ Digital Strategy Drives 10x ROI for Icelandair appeared first on ExchangeWire.com. With a focus on [.]

ROI 105

ROI Agency Media Marketing 105

Single Grain

DECEMBER 30, 2024

Numerous ABM tactics and tools exist, but some organizations prefer working with an account-based marketing agency. These agencies offer tailored ABM services that align sales and marketing efforts and apply them to business objectives and the specific accounts they’re targeting. Industry trends and challenges.

Agency 52

Agency Marketing ROI Communications 52

Martech

AUGUST 14, 2024

Invest in things that help you develop strategy, create or fine-tune marking automations, improve your transactional messaging, or pay an outside agency to help. Look at the ROI of the channels you use. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI.

ROI 131

ROI Marketing Agency MarTech 131

Single Grain

FEBRUARY 25, 2025

Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads. The decision to outsource YouTube advertising to an agency or hire in-house depends on many factors, like access to training or preference to work with experts. Still, investing in YouTube ads is worth it.

Agency 52

Agency Video Ads Audience Search Advertising 52

Martech

SEPTEMBER 21, 2021

There’s never been a better time to be an agency. A full 94% want to hire external agencies to help improve their marketing efforts as pandemic restrictions get lifted, and 96% of those businesses said they are open to paying their agencies more. But that’s not all. How do we know? We recently surveyed 600 U.S.-based

Agency 113

Agency Marketing ROI Communications 113

Buyer Advertising

FEBRUARY 19, 2025

She said she once worked for a large ad agency in NY and had a boss who told her that the client/agency bond should be so strong that if your client ever wound up in jail, you should be the first person they call for help. I was talking to a client the other day about the power of relationships, and she shared a funny anecdote.

Agency 59

Agency ROI Advertising Media 59

Martech

DECEMBER 5, 2024

This is especially common among agencies; marketers are almost evenly split between using in-platform and outside tools. Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. At right, orange tabby wrapped in orange slice paper.)

MarTech 117

MarTech Food Machine Learning SEO 117

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Every brand and its customers are unique, so first-party data will continue to be critical in tailoring your marketing initiatives in ways that drive business impact and ROI.

ROI 114

ROI Conversion Marketing Education 114

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Trends for Agencies in 2025: The changing role of advertising experts a.

Advertising 101

Advertising Retail Marketing Agency 101

Single Grain

FEBRUARY 14, 2025

This post is all about YouTube for agencies. But why is it so difficult for agencies to convert leads on YouTube? Here’s your YouTube for agencies guide and when YouTube marketing services are a better option. There are also more significant challenges that can prevent an agency from converting leads on YouTube.

ROI 52

ROI Agency Brand Awareness SEO 52

Martech

FEBRUARY 5, 2025

consumer product brands, manufacturers and agencies. The increase came despite one-fourth of marketers citing difficulties integrating retail media with other digital channels and 32% having concerns about ROI.

Retail 116

Retail Media Marketing Manufacturing 116

Martech

NOVEMBER 7, 2024

For many organizations, especially small and medium-sized businesses, the ROI of an ABM platform makes justifying the upfront cost difficult. Agency partners Consider working with an agile and modern agency partner specializing in ABM. That said, what’s right for one company is not right for all companies.

Machine Learning 129

Machine Learning Marketing Agency ROI 129

Karola Karlson

JANUARY 13, 2025

Democracy: more small brands able to launch digital ad campaigns without hiring an agency. OUT: All social channels: Easy growth for brands with unoriginal ideas/product that cant hire a good social media marketer and/or agency. The ROI just doesn’t justify it, and people don’t engage with obviously sponsored content.

Marketing 98

Marketing ROI Pop-Up Media 98

Digiday

MAY 16, 2024

When CMOs suspect agencies are profiting off of their ad spend, they often become uneasy. Typically, this leads to audits, hiring consultants and publicly expressing frustrations about agencies covertly earning margins on their ad dollars. Instead, there’s an acceptance. Continue reading this article on digiday.com.

Agency 94

Agency ROI Conversion Media 94

Single Grain

APRIL 29, 2021

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. PPC experts can help create, manage and optimize your PPC campaigns to generate a high ROI.

Agency 113

Agency Marketing Non-Profit SEO 113

Digiday

FEBRUARY 20, 2025

This State of the Industry report, sponsored by Clinch, explores how brands and agencies are refining their approaches to ad serving and unlocking new opportunities. While the ad server has always played a critical role in the digital marketing ecosystem, these tools have continued to evolve across delivery, tracking and reporting.

Agency 48

Agency Ad Server ROI Media 48

Martech

OCTOBER 24, 2024

The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication. This feature provides brands and agencies with more detailed data on influencers, enabling more targeted marketing campaigns.

MarTech 124

MarTech Communications SEO Conversion 124

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. Digital marketing agencies promise to navigate these waters on your behalf. Why do many businesses partner with an agency rather than hire in-house?

Agency 98

Agency Marketing SEO Brand Awareness 98

Ad Monsters

JANUARY 10, 2025

The March event theme, Cracking the Buyers Code, will shift the spotlight to buyer perspectivesbrands, agencies, and advertisersoffering sellers actionable insights to build stronger, more collaborative relationships and drive measurable results.

Ad network 105

Ad network Ad Ops ROI Education 105

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. How does the high-ticket agency funnel differ? For example, an agency offered a $44.90

Agency 52

Agency Conversion Rate Conversion Audience 52

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all. In short, you’ve done nothing at all.

Agency 112

Agency Communications Machine Learning Conversion 112

AdvertiseMint

DECEMBER 29, 2024

In the competitive world of digital marketing agencies for Microsoft ads , ensuring your advertising dollars yield the highest possible return is crucial. This article about how to increases your ROAS with Microsoft Ads will guide you through precision targeting and optimization techniques to boost your ads efficiency, relevance, and ROI.

A/B Testing 52

A/B Testing ROI Conversion Audience 52