Digiday

JUNE 21, 2023

Artificial intelligence may eventually change the reach and cost efficiency of search advertising. With recent developments in generative AI and tools like ChatGPT, many agencies are adapting to how people’s search behavior is changing — from improving product targeting and keywords to providing context and preemptive information.

Search Advertising 76

Search Advertising Audience Agency Media 76

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

Agency 52

Agency Marketing A/B Testing ROI 52

AdvertiseMint

DECEMBER 29, 2024

In the competitive world of digital marketing agencies for Microsoft ads , ensuring your advertising dollars yield the highest possible return is crucial. Microsoft Ads , a powerful platform often overshadowed by Google Ads, provides unique opportunities for advertisers looking to maximize their return on ad spend (ROAS).

A/B Testing 52

A/B Testing ROI Conversion Audience 52

Single Grain

APRIL 14, 2022

If you’re ready to truly maximize the ROI from your Google Ads spend, putting your campaigns in the capable hands of the best AdWords agency in town is a no-brainer. But how do you know which Google Ads agencies are the best? And what are the red flags you need to look out for that tell you an agency should be avoided?

Agency 52

Agency SEO ROI A/B Testing 52

Martech Series

SEPTEMBER 7, 2022

Adthena, the leader in AI-powered search intelligence, announced the launch of its innovative Brand Activator automation tool. Brand Activator will reduce total paid search costs for its users by an estimated 20% simply by eliminating this wasted spend, with enterprise brands saving up to $2 million annually.

Search Advertising 82

Search Advertising MarTech Marketing Agency 82

Digiday

FEBRUARY 21, 2023

It’s left advertisers thinking about diversifying their search spend away from Google, agency executives say. The bottom line There are many ways people can find brands and products now, and advertisers are reconsidering what the future of search could mean for advertising.

Advertising 72

Advertising Search Advertising Agency Conversion 72

VideoWeek

SEPTEMBER 2, 2022

German Regulator Highlights Google’s Dominance in Non-Search Advertising. German competition regulator Bundeskartellamt has published a report on non-search online advertising, with the intention of shedding light on the “black box” of programmatic ad tech. The Week For Agencies. Hires of the Week.

Non-Profit 128

Non-Profit Ad Tech Agency Entertainment 128

More About Advertising

JUNE 27, 2016

JLL EMEA, part of one of the world’s biggest commercial property and investment management firms, has appointed Maxus UK as its new digital media agency. Maxus will be responsible for all media planning and buying, SEO, search advertising, social media.

Media 40

Media SEO Search Advertising Agency 40

Ad Monsters

OCTOBER 5, 2024

The explosive growth of the industry catalyzed an arms race among publishers competing for attention in an overly saturated market, leading to challenges for advertisers and media agencies alike. The Big Players and Their Influence Chris started his session with a detailed analysis of open internet ad spend over the past eight years.

Ad Tech 105

Ad Tech Impressions Ad Inventory Search Advertising 105

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

FEBRUARY 21, 2022

Without a shadow of a doubt, we can say that the Indian advertising ecosystem is heralding into a new era. With the pandemic having accelerated the digital revolution, expectations across the board – be it from consumers, brands, agencies, or media owners – are at an all-time high.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

Digiday

FEBRUARY 26, 2023

As Brian Wieser, media analyst and the former global president of business intelligence at GroupM, explained in his newsletter Madison and Wall, “High levels of inflation in a world that doesn’t experience a recession means more revenue for marketers, which in turn means more spending on advertising and more spending on agencies.”

Search Advertising 94

Search Advertising Media Advertising Marketing 94

Digiday

APRIL 20, 2023

“Not every brainstorm deck or product idea leads to a launch, but as we’ve said before, we’re excited about bringing new AI-powered features to Search, and will share more details soon.” Despite being seen as playing catch-up with Bing on the AI front, Google still dominates the search advertising market.

Marketing 72

Marketing SEO Search Advertising Retail 72

InMobi

JULY 13, 2020

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. Interested in learning more about Microsoft Search Advertising?

Marketing 52

Marketing AutoMobile Search Advertising Retail 52

Single Grain

APRIL 21, 2023

Why bother hiring a PPC outsourcing agency when you could do all the work in-house and keep 100% of those rewards for yourself? This is where a top PPC agency really earns its keep, staying ahead of the game so that you don’t have to.

Machine Learning 52

Machine Learning Agency ROI A/B Testing 52

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. The company desired to build user demand with a social and search advertising strategy.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

MAY 1, 2023

Strategy: Smarter Ad Campaign Structure The advertising agency noticed a significant issue during their audit on Spur Drinks – their campaign lacked structure. That’s why the agency created a cost-saving smart ad campaign that focused on auto and manual structures.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Ad Wisey

MAY 13, 2022

For marketers, agencies, and online store owners who manage everything single-handedly, it’s a valuable and practical asset for ad automation and management. Google Ads is the undoubted leader of online advertising platforms. Why Adwisely? Easy to set up. Google Ads Manager.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

OpenX

OCTOBER 10, 2023

How does search intelligence promote a healthy open web? Search advertising is the largest format by investment across the US digital advertising landscape, capturing over 41.4% Brands can incorporate any additional brand safety mechanisms within their DSP without limiting scale. of total revenue.

Header Bidding 52

Header Bidding Audience Search Advertising Cookies 52

Single Grain

JULY 19, 2023

But if there’s one thing advertisers should know about Twitch is: Make your ads innovative to capture the platform’s typical audience. AR and VR advertising is the perfect example; the gaming sector benefits from these ads, and 29% of media agencies already invest in AR and VR ads. Take a look at Pinterest as an example.

Media 73

Media Advertising A/B Testing Education 73

Single Grain

APRIL 15, 2021

Several NFT marketing agencies offer media PR and influencer marketing to attract buyers. Often, NFT buyers use search engines to locate the best NFTs to invest in. Partnering with an SEO agency can get your NFT website ranked higher in the search results, which will lead to more organic traffic for relevant search queries.

Non-Profit 131

Non-Profit Marketing SEO Education 131

YieldBird

JULY 25, 2023

Display advertising grew by 9.5% billion, while search advertising saw a 10.7% Ad agencies we consulted confirmed that they did not anticipate the reduction of ad budgets, but the focus on quality metrics has become more stringent. increase to €0.7 Connected TV spending experienced an exponential increase of 46.6%.

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

YieldBird

JULY 25, 2023

Display advertising grew by 9.5% billion, while search advertising saw a 10.7% Ad agencies we consulted confirmed that they did not anticipate the reduction of ad budgets, but the focus on quality metrics has become more stringent. increase to €0.7 Connected TV spending experienced an exponential increase of 46.6%.

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

VideoWeek

SEPTEMBER 20, 2024

Top Stories Publicis Buys Commerce Media Business Mars United French agency group Publicis has acquired Mars United Commerce, which Publicis describes as the largest independent commerce marketing business in the world, in a deal which values Mars United at around $600 million according to the Wall Street Journal.

Retail 52

Retail Agency Media Ad Tech 52

Digiday

NOVEMBER 8, 2022

At least part of those gains were due to advertising. Or more specifically, a shift from search advertising to brand advertising that started three years ago. Sir Martin Sorrell, the founder and executive chairman of agency holding group S4 Capital is one of them. It raked in $2.9 billion, a 46% rise.

Non-Profit 72

Non-Profit Advertising Marketing Search Advertising 72

VideoWeek

JUNE 2, 2023

German Regulator Warns of Google’s Ad Dominance German competition authority Bundeskartellamt has found that Google holds an “extraordinarily strong market position with regard to practically all relevant services” in online advertising. Green founded the agencies Fallon London and 101, which he sold to Publicis Groupe and IPG, respectively.

Viewability 52

Viewability Audience Ad Exchange Ad Tech 52

Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. The retail media environment is constantly expanding.

Retail 59

Retail Media eCommerce Audience 59

NewProgrammatic

JANUARY 26, 2022

Media buyers, entrepreneurs, business owners, and agencies are all looking for insights, experience, and most importantly, networking opportunities. While most attendees of LeadsCon are lead buyers and agencies, this is an important event for agencies and marketing professionals from all corners of the online marketing industry.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

InMobi

SEPTEMBER 20, 2021

  Greg Archibald Senior Vice President Media, North America Greg Archibald, as SVP Media for North America, is responsible for leading InMobi’s Agency and Brand Direct business, focusing on driving revenue, adoption and retention across InMobi’s leading solutions for marketers. She holds a B.S.

Finance 52

Finance Communications Agency Ad Tech 52

Clearcode

JANUARY 18, 2022

The main goal of using CDPs for most marketers is to boost media campaigns, send fitting automated emails , run high-quality retargeting campaigns , improve targeting on search advertising campaigns and utilize predictive content personalization. How Does a CDP Work?

Advertising 52

Advertising Retargeting Marketing Communications 52

InMobi

NOVEMBER 2, 2021

The topic of this thesis, ‘The 4th Industrial Revolution - Why the proliferation of Data and application of Machine Learning & Automation threatens to disrupt and disintermediate the Agency model for Advertisers’, is something that is still intently discussed within the industry.

Entertainment 52

Entertainment Search Advertising Machine Learning Communications 52

Single Grain

JUNE 19, 2023

Advertisers can access the “ audience reporting ” feature and set any demographics or other segments that best fit their audience. There are also different controls for Google’s various advertising products. For example, search advertisers can use Google Ads to choose the keywords for bidding, increasing or decreasing bids over time.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

APRIL 24, 2023

Work With Us 4) Nestlé Professional – Implemented a Paid Search Advertising Strategy That Drove Phone Calls In the case of Nestlé, they partnered with the group Tenlo to help them grow their qualified leads and product sales for their juice dispensers.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Lemonads

OCTOBER 4, 2020

Search with keywords Broaden your search experience with the PowerAdSpy “ search keywords ” option, giving you the ability to search those ads based on keywords in your niche. You can search advertisers, competitor’s domains visiting top-performing advertisers, and check the maximum working ads they’re running !

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Single Grain

NOVEMBER 8, 2019

The Video Structure that Big Agencies Use to Create Successful Videos. The Ultimate Guide to YouTube Advertising in 2019. Content marketing gets 3X more leads than paid search advertising. They can also reuse many of these videos in places like landing pages or blog posts for greater reach and impact. Dive Deeper: .

Marketing 112

Marketing Conversion Audience SEO 112

Martech

MAY 28, 2024

Dig deeper: How Google harms search advertisers in 20 slides Links matter. Erfan Azimi , CEO and director of SEO for digital marketing agency EA Eagle Digital, posted this video , claiming responsibility for sharing the documents with Fishkin. Meaning, Google can “remember” every change ever made to a page. Shocking, I know.

SEO 115

SEO Search Advertising MarTech Marketing 115

VideoWeek

JANUARY 19, 2024

Google to Cut Hundreds of Ad Sales Roles Google has announced hundreds of advertising layoffs, marking the latest round of redundancies after the tech giant cut 12,000 jobs this time last year. Search, advertising sales and YouTube are said to be affected, as Google reallocates investment towards AI.

Non-Profit 52

Non-Profit Media Agency Audience 52