article thumbnail

A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem

Ad Monsters

Hundreds of businesses were affected, including ad agencies, demand-side platforms, ad networks, SSPs, data providers, ad verification services, and more. This slight anomaly proved as Business Insider pointed out, “a 40-second server malfunction at just one vendor could cause a large ripple effect.”

Ad Server 119
article thumbnail

WPP Stream and The Cost of Trust in Advertising

InMobi

The discussions at Stream covered a spectrum of thought-provoking topics such as Artificial Intelligence, Parenting in the Digital Age, Why Hillary lost the Election, The Future of the Advertising Agency and Corporate Transparency. Are we investing more in supporting third party verification services than we are in innovation?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Crazy Advertising Technology Landscape

InMobi

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns.

article thumbnail

Media Buying Briefing: Overheard at last week’s Media Buying Summit in New Orleans

Digiday

As it always does, last week’s latest incarnation of the Digiday Media Buying Summit yielded insights about the challenges and the opportunities the media agency world. And sometimes when you hear what other agencies are going through with their problems, you feel like you’re not alone.”

Media 69
article thumbnail

IAB Adops Committee – Feb 6 2019 – Bi-monthly meeting recap

Toronto AdOps

A few issues impacting various committees was discussed at this point, specifically how to buy more mobile, collab between agency and mobile committees. Some agencies are still sending Vast 2.0 Impressions verification services like IAS/MOAT and DV still VPAID wrap their Vast 2.0