AdExchanger

JUNE 21, 2024

As of Monday this week, The Trade Desk (TTD) has already disabled access to all of Yahoo’s video inventory for open-auction bidding, according to an agency source that asked to remain anonymous. […] The post The Trade Desk Makes Good On Threats To Block Yahoo’s Video Ads appeared first on AdExchanger.

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AdExchanger

JANUARY 19, 2023

The food and snack maker Danone consolidated its video ad buying within the GroupM-owned agency Wavemaker and Google’s DSP, DV360, to control for frequency. The post Danone Consolidates Its Video Ad Buys To Fix The Frequency Problem appeared first on AdExchanger.

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Single Grain

FEBRUARY 25, 2025

While businesses can work with experts on a YouTube strategy , several lead gen techniques can drive conversions on the biggest video platform. Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads. Your video ads should be between 15 and 60 seconds long.

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Agency Video Ads Audience Search Advertising 52

VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

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Video Ads Retail Marketing Ad Tech 59

Fuel Lines

DECEMBER 18, 2012

How to make your videos as shareable as possible for ad agency new business. I had the opportunity to meet the video team for McDougall Interactive Marketing in Boston. They excel in creating viral videos. On July 14, 2010, Old Spice launched the fastest growing online viral video campaign ever, garnering 6.7

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Agency Video Ads Marketing Advertising 250

TechCrunch Ads

MAY 25, 2022

If you’re working for an advertising agency or you’re in charge of a brand, editing and exporting a video ad that works across all social and web platforms can be a lengthy and time consuming task. When you create a new video to showcase your brand, you usually start with a 16:9 video with a duration of a couple of minutes.

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Video Ads Agency Advertising 107

Martech

OCTOBER 8, 2024

Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns Video Expansion. The tool allows advertisers to create more immersive video ads for Instagram and Facebook users. It generates unseen pixels in each frame to expand the dimensions of the video, making it a more native experience on the platforms.

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Advertising Video Ads MarTech Agency 108

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Trends for Agencies in 2025: The changing role of advertising experts a.

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VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

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Video Ads Retail Media eCommerce 59

Karola Karlson

JANUARY 13, 2025

Also IN: Ad creatives done with AI tools (the top Q4 2024 trend was UGC-style video ads) that perform worse than ads done by experienced graphic desigers. Democracy: more small brands able to launch digital ad campaigns without hiring an agency. Will creative teams and ad agencies ever learn?

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Marketing ROI Pop-Up Media 98

Digiday

OCTOBER 27, 2022

Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider’s owned & operated and other platforms like YouTube. chief marketplace officer at ad agency UM Worldwide.

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Video Ads Ad Inventory Audience Ad Targeting 69

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. As consumers spend more time watching video content, advertisers will shift their focus towards video platforms to capture audience attention.

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Advertising Machine Learning Video Ads Ad Targeting 52

Digiday

APRIL 13, 2023

Even still, ad spending on TikTok this year at agency Tinuiti is expected to triple for its clients compared to 2022, which saw a similar rise on the prior year. That’s as much down to TikTok’s dominance as it is the way ads on Reels are bought. There are even shades of this trend happening at agency Influencer.

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Video Ads Impressions Agency Advertising 96

Basis

MARCH 17, 2025

Based on an evaluation of more than 1,400 campaigns for state, local and national races that managed their digital ad buying through Basis advertising automation platformaccounting for more than $130 million in political ad spend across video, display, native, audio, and text adswe saw that: Video continues to be the dominant leader for ad formats.

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Advertising CPM Impressions Video Ads 79

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

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Video Ads Demand Side Platform Impressions Brand Awareness 71

AdvertiseMint

DECEMBER 9, 2023

Would you like to know how to create video ads for Facebook? Creating compelling video ads for Facebook is the way to go if you want to make your mark and capture your audience’s attention. This blog post will discuss the easy steps and tips to create a successful Facebook video ad. Know your audience.

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Video Ads A/B Testing Audience Brand Awareness 52

AdvertiseMint

DECEMBER 31, 2024

For those looking into what is Dynamic Ad Insertion (DAI), it transforms the advertising landscape by offering personalized and seamlessly integrated ads into live and on-demand video content, changing the game for OTT advertising agencies. DAI is revolutionizing the ad industry, its benefits, and its applications.

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Machine Learning Conversion Rate Agency Video Ads 52

Digital Remedy

OCTOBER 2, 2023

Other sectors seeing an optimistic adjustment in advertising expectations include financial institutions, loan services, plumbing and HVAC services, and real estate agencies. Or, opt to transform live content/exclusive highlights into 6,15, or 30-second VAST-enabled ad units. Let’s talk.

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Agency Retargeting Real Estate Brand Awareness 105

Digiday

SEPTEMBER 9, 2022

It will be interesting to see how it all plays out, both for the advertisers and the TikTok audience,” said Nicole Penn, president of EGC Group, a full-service advertising and marketing agency. Using the tool, called Video Shopping Ads, brands can showcase their shoppable videos to users who are more likely to buy them.

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Video Ads Marketing Audience Advertising 80

Ad Tech Daily

DECEMBER 11, 2024

Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production.

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Ad Tech Agency Marketing Video Ads 93

Digiday

FEBRUARY 22, 2023

While live shopping is already growing steadily in China and other parts of Asia, agencies are beginning to test these commerce features in the U.S. Gen Z’s shopping on social media will play a big role in the growth of live shopping, said Daria Belov, brand marketer and PR director at influencer agency HypeFactory. In the U.S.,

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Conversion Agency Fashion Retail 96

Digiday

NOVEMBER 20, 2022

Leveraging a video-led ad strategy is a smart move for any startup looking to familiarize shoppers with the brand, thus being top of mind when the time comes to make a purchase, according to Patti McConnell, co-founder and managing partner of Something Different ad agency.

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Video Ads Brand Awareness Audience Entertainment 68

Ad Monsters

DECEMBER 5, 2024

Many agencies and brands prioritize what’s currently trending, like social and CTV. Even short video ads—like 15 or 30 seconds—can effectively persuade consumers to buy your product when there are fewer distractions. Similarly, CTV is another trendy area, but its saturation can make it challenging to stand out.

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Real Estate Retail Audience Conversion 97

Basis

JANUARY 2, 2025

Trend #4: Leveraging AI to Maximize Programmatic Video In 2025, programmatic non-video ad spending is projected to reach $65.21 Programmatic video ad spending, on the other hand, will surpass $110 billion, accounting for nearly 75% of new programmatic ad dollars from 2024 through 2026. billion in the US.

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Advertising Retail Cookies Video Ads 102

More About Advertising

OCTOBER 25, 2023

Spend on video ads saw the strongest growth, up 11%. Ofcom’s recent … The post UK digital adspend inches ahead in 2023, video ads up but search still rules first appeared on More About Advertising. The data shows digital advertising rose 5% year-on-year in a volatile economy fuelled by high inflation.

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Video Ads Advertising Marketing Finance 59

AdvertiseMint

JANUARY 8, 2025

Utilizing a sports advertising agency can help increase registration and participation. Enhancing Visibility with Paid Ads You’ll want to have strategies in place for both Paid Search (Google, Bing, Amazon) and Paid Social (Meta, TikTok, YouTube).

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Advertising SEO Agency Video Ads 52

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

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Video Ads Ad Tech Retail GDPR 64

illumin

AUGUST 30, 2024

Spotify in June 2024 also announced its first in-house creative agency, “ Creative Lab.” With this agency, the company can help brands create custom marketing campaigns. The standardization of traditional Internet ads has simplified spending for advertisers. This move is also part of a bigger, emerging trend.

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Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Campaign success.

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Video Ads MarTech Audience Impressions 113

Digiday

JULY 7, 2024

Agencies and brands continue to study Gen Alpha’s distinction from Gen Z as they prepare to adapt their marketing tactics and strategies to court this even-younger generation. The short answer seems to be: Look to channels like YouTube, influencers and gaming.

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Single Grain

AUGUST 22, 2019

If you look at any winning video’s marketing campaign, you’ll notice a common thread — it's all about the video structure. Here’s an eagle-eye view of the 3-step process that top advertising and branding agencies swear by to create dynamic videos that drive massive sales for their clients. So today’s your lucky day!

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Agency Audience Banner SEO 100

Smarty Ads

JUNE 29, 2023

In an era dominated by smartphones and a constant thirst for on-demand content, mobile video advertising has emerged as a formidable force in the marketing world. With the ability to captivate audiences in the palm of their hands, businesses are harnessing the power of mobile video ads to engage, entertain,

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Video Ads Entertainment Audience Advertising 52

AdvertiseMint

JANUARY 13, 2025

Ad Format Requirements In addition to content guidelines, Google has set standards for ad formats to enhance user experience. Ads must be clear, professional, and fit neatly within specific formats, whether they’re search ads, display ads, or video ads. Misleading formats are not allowed.

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illumin

NOVEMBER 28, 2024

The Head of Immersive Media Solutions for Roblox, Ashley McCollum , announced in May that Roblox’s video advertising platform was now open to programmatic demand. Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments.

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Advertising Brand Lift Ad Tech Video Ads 59

Digiday

JANUARY 29, 2023

As the various segments of the video industry slowly prepare for an upfront season that will start around the beginning of second quarter 2023, one corner of the business hopes it can secure a slightly bigger share of dollars — the cinema ad firms of National CineMedia (NCM) and Screenvision. This is up from 47% in 2021.

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Video Ads Media Advertising Brand Awareness 69

Exchange Wire

JULY 26, 2022

Lumen Research, a pioneering attention measurement agency, has teamed up with Digital Turbine, the end-to-end mobile growth and monetisation platform delivering video ads to billions of users through partnerships with leading app publishers, to examine in-game mobile ads performance and [.].

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Advertising Mobile Ads Video Ads Agency 92

VideoWeek

SEPTEMBER 27, 2024

The third annual European Video Awards (EVAs) took place last night at the Grand Connaught Rooms in London, celebrating the industry’s leading innovators in video and CTV advertising. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

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Ad Server Ad Tech Video Ads Impressions 75