Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Basis

AUGUST 30, 2022

Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. And for the agency and brand leaders wondering how to protect their teams from going to shambies themselves while navigating the complexity, we’ll discuss a solution—automation—that streamlines the process. Why the explosion? All in all?

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

VideoWeek

JUNE 30, 2022

A common refrain from any media buyer when they’re introduced to a shiny new ad format is “great, but is it measurable?” ” Advertisers and agencies may be willing to test the waters with a one-off experimental campaign, and run post-campaign studies to gauge its impact.

Viewability 59

Viewability Advertising Ad Tech Impressions 59

Digital Turbine

AUGUST 31, 2022

The Meteoric… ok, Metric… Shift From Viewability to Attention. Last year, marketing agency Dentsu partnered with Lumen Research, TVision, and Amplified Intelligence to bring “attention” to the challenges of today’s distraction-heavy environment. Focusing solely on viewability metrics in mobile leaves value on the table.

Viewability 59

Viewability A/B Testing Impressions Video Ads 59

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. The key hits: As TV networks and agencies wrap up their initial upfront negotiations, the real buying cycle begins. said a second agency executive.

Marketing 69

Marketing Viewability Agency Ad Tech 69

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. A number of broadcasters and agencies trialled alternative currencies during this year’s upfronts season, setting up a potential migration away from Nielsen’s ratings.

Video Ads 52

Video Ads Retail Audience Media 52

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

InMobi

JUNE 27, 2017

Amongst those who attended included leading agency holding groups, DSP partners and leaders from the mobile app marketing space. She then elaborated on how to measure mobile brand safety metrics such as AVOC (Audible and Visible on Completion) and IVT (Invalid Traffic) as well as new benchmarks in the market such as the Moat Video Score.

Viewability 52

Viewability Impressions Video Ads Agency 52

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech

NOVEMBER 7, 2023

It’s estimated that one digital ad campaign delivering 1 million impressions has the same carbon footprint as a round-trip flight from Boston to London. Crimtan, based in London, is a programmatic display lifecycle marketing agency. Delivering a pre-roll video ad generates about 50 times more CO2 compared to a standard banner ad.

Banner 109

Banner Video Ads Viewability Brand Awareness 109

Ad Colony

JUNE 7, 2022

In a world where people see approximately thousands of ads a day, it’s reasonable why marketers want to know precisely what their campaign is achieving and how viewable it is. The phrase “attention metrics” shows up in industry jargon to try and put a number on how exactly users engage with ads.

Viewability 75

Viewability Video Ads Mobile Ads Audience 75

InMobi

OCTOBER 15, 2019

Video is becoming more impactful and powerful with 2x greater CTRs than native ads and over 10x greater than banners on average in the U.S. It helps, of course, that the vast majority of mobile video ads are now 20 seconds or shorter in duration. As of today, the vast majority of in-app inventory in the U.S.

Viewability 52

Viewability Marketing Banner Education 52

Flashtalking by Mediaocean

FEBRUARY 28, 2023

Flashtalking is now the only independent ad serving solution integrating the reporting of MRC-accredited CTV impressions, desktop and mobile viewability, and SIVT (sophisticated invalid traffic), as measured by Protected Media. We believe these solutions deliver accretive value for brands and their agency partners.”

Ad Server 52

Ad Server Impressions Viewability Banner 52

Flashtalking by Mediaocean

MARCH 31, 2022

They will also benefit publishers by reducing one of the barriers to selling digital video and CTV inventory because it defines ad file requirements for cross-screen campaigns, helping scale both buying and selling programmatically in the Digital Video and CTV space.

Fill rate 52

Fill rate Ad network Viewability Video Ads 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. Apple has chosen NBCUniversal as the exclusive reseller of ad inventory on Apple News and Apple Stocks in the UK.

Ad Tech 98

Ad Tech Agency Media Audience 98

InMobi

MAY 21, 2019

Share of ad spending taken up mobile: More than 29 percent of all ad spending period will go towards mobile in the near future. Share of in-app ads that are viewable: Around 60 percent of all mobile in-app ads were deemed to be valid and viewable by digital media measurement company Moat between April and June of 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

JULY 24, 2022

billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains. They seem to be doing fine on their own, especially as they get better at running ad arbitrage businesses at scale. The aforementioned study found that $115 million accounts for around 7.8% In the U.S.,

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

Digiday

OCTOBER 13, 2022

A challenge for Netflix in inserting mid-roll ads is that some programs were not created to accommodate ad breaks, such as Netflix’s own shows and movies it has licensed. Rather than automate this in-stream video ad insertion as digital platforms like Facebook do, Netflix appears to taking a manual approach.

CPM 73

CPM Viewability Advertising Video Ads 73

VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements. Read more on VideoWeek.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

InMobi

APRIL 4, 2019

First, a brand or their agency decides to spend some amount of money on programmatic media buying. To get started, they’ll often leverage an agency trading desk (ATD) to help with optimization, tracking, spend management, etc. Sitting in the middle of everything is an ad exchange or an ad network.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. However, Ad Ops team keeps checking these issues and fix them at the earliest to avoid any impact.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? How Are In-App Ads Served? Rewarded Video Ads S ource: Brid.TV

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

InMobi

JULY 15, 2016

Users love consuming video, more so with the convenience of their mobile devices. While marketers have taken conscious steps to increase their mobile video advertising budgets through both direct and programmatic channels, mobile-first video creatives are not yet the norm.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Digiday

OCTOBER 4, 2022

Best Data Team Bombora Botify Dstillery EMX by Big Village, Whataburger, McGarrah Jessee (agency) Ovative Group Xaxis Advanced Analytics Tam delivers actionable insights to inform client business strategy. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Digital Turbine

JUNE 6, 2022

In a world where people see approximately thousands of ads a day, it’s reasonable why marketers want to know precisely what their campaign is achieving and how viewable it is. The phrase “attention metrics” shows up in industry jargon to try and put a number on how exactly users engage with ads.

Viewability 52

Viewability Video Ads Audience Mobile Ads 52

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. Overall, improving attention metrics increases views, clicks, and conversions of your ads.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Clearcode

MARCH 2, 2023

In late 2022, the IAB released new standards for in-game advertising , prior to that, there were no standards in terms of in-game ad size, viewability, and traffic quality, which made it quite hard to scale and automate the buying and selling of in-game ads via programmatic auctions. If not, then the billboard will not show up.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Brid.tv

APRIL 17, 2024

With greater control over their inventory, publishers can serve ads relevant to their users or content. Advertisers get insight into their ad viewability — whether their ads are visible, i.e., displayed in a suitable environment (before-the-fold, above-the-fold, video, banner, etc.)

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

InMobi

OCTOBER 27, 2020

It’s important that you speak to each bidder and know what kind of growth they have observed and are likely to see in this quarter from the DSPs and/or advertisers they have onboard Agency Partnerships: Understand if there are unique demand partnerships and/or agency preferential status as part of their supply path optimization (SPO) efforts.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Brid.tv

MARCH 9, 2023

Publishers gain a new stream of potential ROI by including video content on their websites. This is, of course, due to video ad monetization. However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit.

Ad Ops 52

Ad Ops SEO Click Through Rate Audience 52

InMobi

AUGUST 2, 2021

Many mobile game developers and publishers monetize their creations by allowing in-app advertising within the game, but should brands and agencies advertise on mobile games? As we have seen, the ad experience offered by mobile gaming apps is unparalleled, making it an ideal opportunity for advertisers of all stripes. and worldwide.

Advertising 52

Advertising Click Through Rate Audience Agency 52

Brid.tv

MARCH 30, 2023

With greater control over their inventory, publishers can serve ads relevant to their users or content. Advertisers get insight into their ad viewability — whether their ads are visible, i.e., displayed in a suitable environment (before-the-fold, above-the-fold, video, banner, etc.) What is programmatic direct?

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

InMobi

OCTOBER 4, 2018

Problem #1: Lack of Transparency In a recent survey of media agencies conducted earlier this year, this was by far the top challenge cited by programmatic advertisers. Certain ad formats help here too. We offer in-app viewability accredited by the Media Rating Council. Here’s how it’s done.

Advertising 52

Advertising Mobile Ads Viewability Ad Exchange 52

Single Grain

NOVEMBER 17, 2020

LinkedIn Ads offers several different campaign types (see more here ), but for our purposes, the only three that enterprise B2B SaaS companies need to focus on are: Sponsored Content. Message Ads. Sponsored Content ads come in three different formats: Single ad. Carousel ad. Simple “If-Then” Lead-Gen Form Ad.

CPL 98

CPL Retargeting ROI Click Through Rate 98

MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. You will find that a third-party ad server can be to your great advantage. Mobile or desktop ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

VideoWeek

SEPTEMBER 8, 2023

GumGum Launches Charity-Focused CTV Ad Unit GumGum, a contextual advertising company, has announced a new charity initiative called GumGum Gives. Advocacy groups can use GumGum’s In-Video ad unit to spread awareness through CTV campaigns, the company said.

Agency 52

Agency Media Communications Advertising 52