Adweek

DECEMBER 9, 2024

And by subverting stereotypes, brand leaders can also change how our culture views old age, AARP chief brand officer Barbara Shipley told a New York audience this month. This post was created in partnership with AARP Authentic portrayals of aging will help marketers tap the huge spending power of older consumers. At a "Brand Genius".

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Audience Marketing Media 262

Adweek

SEPTEMBER 13, 2024

According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The 2024 Video Music Awards were Taylor-made for big ratings. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year (4.09 million versus 3.78

Audience 278

Audience Media 278

Adweek

DECEMBER 19, 2023

Marketers' expansive reach and myriad tools still miss broad, vital audiences who aren't being addressed with the exigency their numbers command. In 2024, more people can and should get the message.

Audience 331

Audience Marketing 331

Adweek

JANUARY 8, 2024

That marks the largest audience since 2020, according. The revamped Golden Globes was looking to have an award-worthy start on CBS on Sunday, and--against the odds--it might've achieved that. The early numbers are in, and Sunday's 81st Golden Globes averaged 9.4 million viewers on CBS, which is up 50% from last year's show for NBC.

Audience 299

Audience 299

Adweek

JUNE 26, 2023

The company holds the Spanish-language rights to the FIFA World Cup and plans to capitalize on the explosive growth of women's soccer--and the Latino audience's love. With three weeks to go until the start of the 2023 Women's World Cup in Australia and New Zealand, Telemundo is ready for its largest women's soccer tournament yet.

Audience 299

Audience Marketing 299

Adweek

MARCH 23, 2023

When building a consumer brand, audience reach and community depth are both critical--but too often they are confused as being the same thing. Communicating with your audience describes a one-to-many relationship. While social media users can comment, the experience for the majority of your audience is consumption of information.

Audience 299

Audience Communications Media 299

Adweek

DECEMBER 17, 2024

1 evening news program in total viewers and the Adults 25-54 audience for the week of December 9. ABC World News with David Muir remained America's No. All three evening newscasts showed minimal to no movement in total viewers compared to the previous week. However, WNT was the only broadcast with week-to-week gains in the.

Audience 261

Audience 261

Adweek

NOVEMBER 15, 2023

The platform, Hero One, helps advertisers target diverse audiences across an array of media, including Hero Media's Black-owned media network, as well as the full swath of inventory monetized by supply-side platforms.

Demand Side Platform 289

Demand Side Platform Audience Media Advertising 289

Adweek

MAY 16, 2024

Print and podcasts, social media and streaming platforms--people have never had more options when seeking information and entertainment. Data from market research firm 3Gem, however, brings some order to the chaos by highlighting why someone might choose one medium over another.

Audience 301

Audience Entertainment Media Marketing 301

Adweek

DECEMBER 5, 2024

This is TVNewser's basic cable network ranker and cable news report for the week of Nov. The long Thanksgiving holiday resulted in all three networks experiencing week-to-week declines in total viewers and the Adults 25-54 demo. Double-digit drops in both measured categories were recorded during this slow news period. Fox News continued to.

Audience 359

Audience 359

Adweek

NOVEMBER 14, 2023

Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is a gender-neutral form of Latino. Let's hire a diverse candidate for this role." "We We should target underserved communities with this campaign." "We We need more minorities in this spot." We've all been in rooms where these.

Audience 325

Audience Advertising 325

Adweek

SEPTEMBER 11, 2023

From Atari to Nintendo 64 to Xbox Series X, the gaming industry has spent the better part of 50 years evolving and innovating to reach new fans. In recent years, platforms led by Twitch introduced a way for game players to grow their community and for brands to reach new and very lucrative customers by.

Audience 321

Audience Marketing 321

Adweek

OCTOBER 2, 2023

Before "Traylor," the Eras Tour showcased the economic powerhouse that is Taylor Swift. There seemed to be no recession in sight as millions went to Ticketmaster to grab their seat to see the one and only Taylor Swift. There were meltdowns, TikTok live videos of the tour and more. Now there is an upcoming concert.

Audience 360

Audience Media Marketing 360

Adweek

OCTOBER 2, 2024

Seven months ago, Toyota unveiled season one of its original anime series Grip. The five-episode series follows male protagonist Jae Kang, the charismatic son of a racing legend who whips through Japan in a GR Corolla. It also features some of Toyota's other Gazoo Racing motorsport division cars including the GR Supra and GR 86.

Audience 306

Audience 306

Adweek

FEBRUARY 6, 2024

The TelevisaUnivision offices are buzzing with excitement and that is because they are streaming the biggest American futbol football game of the year--Super Bowl LVIII.

Audience 306

Audience 306

Adweek

NOVEMBER 14, 2024

Throughout history, emerging trends in mass media have shaped election outcomes. The rise of TV in 1960 influenced perceptions of who won the first televised debate between Kennedy and Nixon.

Audience 328

Audience Media 328

Adweek

MAY 13, 2024

The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer Lopez and Marc Anthony, to name a few. The "Latin Boom" was so powerful, that it heralded the inception of the.

Audience 325

Audience Advertising Media Agency 325

Adweek

NOVEMBER 11, 2024

Many Latinx and Hispanic kids may have grown up hearing "Hay comida en la casa" - which translates to "there's food at home" in English - in response to their requests to eat out. DoorDash takes the typically disappointing phrase in a different direction. The delivery platform's campaign taps into childhood nostalgia to target Hispanic.

Audience 278

Audience Food Advertising 278

Adweek

FEBRUARY 20, 2024

The year was 1984. Musicians like Queen and '80s fashion were all about being free and embracing individuality, but those in LGBTQ+ communities faced scrutiny when wanting to live their truth. One might say starting an LGBTQ+ publication like Gay Times in that atmosphere was risky and maybe even dangerous, but founder Chris Graham-Bell knew.

Audience 312

Audience Fashion 312

Adweek

SEPTEMBER 24, 2024

Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference. Latine" is a gender-neutral form of the word Latino. How do you say popcorn in Spanish?" Next time you're at a party with Latine friends, open this can of worms for a good laugh. You'll hear "palomitas,".

Audience 298

Audience Advertising 298

Adweek

OCTOBER 28, 2024

Google has been pitching advertisers on a new AI-powered search tool, called Search Bidding Exploration, which aims to find new pockets of valuable traffic. It does this by identifying lower-traffic queries within search that actually drive conversions, according to documents seen by ADWEEK.

Audience 299

Audience Advertising Conversion 299

Ad Rants

NOVEMBER 5, 2024

To achieve this, brands must learn to speak their audience's language and leverage cutting-edge digital marketing strategies to maintain engagement and build loyalty. The Importance of Speaking Your Customer's Language Understanding and aligning with your audience's language is pivotal in improving engagement and building trust.

Audience 130

Audience Marketing eCommerce SEO 130

Martech

OCTOBER 29, 2024

It can provide real-time insights and more accurate data on audience engagement, enabling marketers to make more informed decisions that drive better results. For planning purposes, AI can automatically feed relevant audience, creative, media and market insights into a brief with much more predictive power. You can download it here.

Audience 123

Audience Brand Awareness Marketing Conversion 123

Adweek

DECEMBER 18, 2024

This is TVNewser's basic cable network ranker and cable news report for the week of Dec. The cable news nets had a ho-hum week as none of the big three outlets posted week-to-week gains with total viewers in primetime. But CNN did have something to be happy about as the network saw a.

Audience 207

Audience 207

Adweek

JANUARY 16, 2024

Media agencies sometimes stumble upon audience data significant enough to impact product strategy. The agency team relied on market research company MRI-Simmons' audience data, intending to.

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Agency Media Audience Marketing 325

Adweek

AUGUST 22, 2024

Today, Dentsu and Sports Innovation Lab announced a strategic partnership that gives clients access to sports audiences across any publisher or platform.

Advertising 328

Advertising Audience Ad Tech 328

Adweek

MAY 2, 2024

Audiences and sponsorship for women's sports grow in spite of a scattered broadcast landscape, not because of it. Joining its audience credit and debit purchase data with.

Media 325

Media Audience Agency Marketing 325

Adweek

DECEMBER 7, 2023

After investing time and money to create ads, ad fatigue--or when your audience becomes apathetic. We have all experienced it--seeing an ad and immediately putting down our phone, changing the channel or closing the pop-up as quickly as possible on our browser.

Pop-Up 320

Pop-Up Marketing Audience Media 320

Adweek

JUNE 26, 2024

Audience data company Claritas hired investment bank Jefferies to pursue a sale, according to two sources familiar with the matter. Claritas is a customer segmentation business that lets marketers buy audiences according to different demographics and attributes.

Audience 290

Audience Marketing Ad Tech 290

Adweek

NOVEMBER 14, 2024

8 Fox News more than tripled CNN and MSNBC's combined audiences among primetime total viewers and as well as the Adults 25-54 primetime demo. Friday, Nov. MSNBC also experienced a steep drop in the demo in both primetime and total day, finishing behind CNN. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 329| CNN: 81.

Audience 363

Audience 363

Adweek

MARCH 7, 2024

Select influencers who attract a certain audience and fly them out to a tropical location for sun, fun and product placement. The influencer marketing recipe is well-established. Organic reach across social, particularly TikTok, Instagram and YouTube are off the charts. Marketing = sorted. Except, that doesn't work anymore.

Marketing 359

Marketing Audience 359

Adweek

FEBRUARY 13, 2023

Appropriate for a corporate audience? Effective in attracting today's social-first audience? We've all seen them: blue or red text splashed on a plain white background with minimal additional color, often devoid of any personality or flair.

Marketing 336

Marketing Audience Media 336

Adweek

JULY 11, 2024

Leveraging trending pop culture references can be a goldmine for brands looking to connect with their audience. Especially when it seems like all of the internet wants to be a part of a collective memory or joke. As I'm writing this, you may have someone from.

Audience 359

Audience Media 359

Adweek

JANUARY 10, 2024

Today, ad-tech platform FreeWheel, along with audience research firm MediaScience, released new findings from the Viewer Experience Lab initiative, with the latest report revealing how publishers can optimize ad breaks to create more brand impact and better viewer sentiment. The advertising viewer experience is about to get better.

Ad Tech 355

Ad Tech Audience Advertising 355

Adweek

NOVEMBER 21, 2024

However, the opportunity for marketers remains limited, due to a lack of ad products and a relatively restrictive audience scale. Bluesky is booming as internet users seek out the comfort of a controlled social media environment.

Audience 354

Audience Media Marketing 354