Adweek

SEPTEMBER 12, 2024

According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The VMAs were Taylor-made for big ratings. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year (4.09M vs. 3.78M). Other event accolades include 66.7

Audience 318

Audience 318

Ad Monsters

NOVEMBER 20, 2024

Advertisers want good content and real audiences. Success lies in their ability to create “hedged gardens”, not the logged-in, ubiquitous worlds of Amazon, Google, or Meta, but differentiated by unique content, audiences, and products nonetheless. Content and audiences go hand in hand.

Audience 105

Audience Advertising Cookies Retail 105

Ad Monsters

NOVEMBER 14, 2024

Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. Emails don’t have an algorithm to dodge, and our audience knows they’re coming to us on purpose,” another media leader explained.

Audience 115

Audience Media Ad Inventory Cookies 115

Martech

OCTOBER 29, 2024

It can provide real-time insights and more accurate data on audience engagement, enabling marketers to make more informed decisions that drive better results. For planning purposes, AI can automatically feed relevant audience, creative, media and market insights into a brief with much more predictive power. You can download it here.

Audience 112

Audience Brand Awareness Marketing Conversion 112

Adweek

JANUARY 16, 2025

To do so, they are diversifying where they post, migrating their audiences to other platforms, and allocating more resources to promising channels, such as.

Audience 321

Audience Entertainment Media 321

AdExchanger

DECEMBER 4, 2024

The post Fullthrottle.ai’s New Generative AI Audience Tool Simplifies First-Party Data appeared first on AdExchanger. Before first-party data can save us all from signal loss, advertisers need tools that make first-party data more accessible and easier to use, said fullthrottle.ai CPO Amol Waishampayan.

Audience 124

Audience Advertising 124

Adweek

JANUARY 8, 2025

Amazon Marketing Cloud is adding a dash of generative artificial intelligence to its platform, in the form of a new feature, introduced at CES in Las Vegas Wednesday, that lets advertisers submit structured query language (SQL) queries to build and target audiences.

Audience 279

Audience Marketing Advertising eCommerce 279

Adweek

DECEMBER 17, 2024

1 evening news program in total viewers and the Adults 25-54 audience for the week of December 9. ABC World News with David Muir remained America's No. All three evening newscasts showed minimal to no movement in total viewers compared to the previous week. However, WNT was the only broadcast with week-to-week gains in the.

Audience 278

Audience 278

Adweek

JANUARY 14, 2025

Los Angeles' local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw their normal viewership double and even triple in some cases, especially as the fires began to spread.

Audience 285

Audience Marketing 285

Adweek

DECEMBER 5, 2024

This is TVNewser's basic cable network ranker and cable news report for the week of Nov. The long Thanksgiving holiday resulted in all three networks experiencing week-to-week declines in total viewers and the Adults 25-54 demo. Double-digit drops in both measured categories were recorded during this slow news period. Fox News continued to.

Audience 359

Audience 359

Adweek

OCTOBER 2, 2024

Seven months ago, Toyota unveiled season one of its original anime series Grip. The five-episode series follows male protagonist Jae Kang, the charismatic son of a racing legend who whips through Japan in a GR Corolla. It also features some of Toyota's other Gazoo Racing motorsport division cars including the GR Supra and GR 86.

Audience 306

Audience 306

Adweek

NOVEMBER 14, 2024

Throughout history, emerging trends in mass media have shaped election outcomes. The rise of TV in 1960 influenced perceptions of who won the first televised debate between Kennedy and Nixon.

Audience 328

Audience Media 328

Adweek

MARCH 17, 2025

For many marketing professionals, it's a tentpole event on par with CES or Cannes Lions--but offering a different audience and focus. South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. While CES showcases futuristic tech and serves as a.

Marketing 293

Marketing Audience Advertising 293

Adweek

JANUARY 17, 2025

AT&T had no shortage of sports sponsorships it could've used to debut its new consumer guarantee, but the College Football Playoff offered the strongest kickoff its marketers could ask for. On January 9, during Notre Dame's win over Penn State in the CFP semifinal at the Orange Bowl, the company used its sports marketing strategy.

Audience 264

Audience Marketing 264

Adweek

NOVEMBER 18, 2024

Creatives, both in the advertising field and beyond, often face the tough task of reimagining the familiar--giving audiences what they expect, while at the same time completely surprising them. Consider Coca-Cola's recent work infusing their ubiquitous holiday ads with AI.

Audience 279

Audience Advertising 279

Adweek

JANUARY 7, 2025

The ad unit embeds Dappier's search chatbot--Ask AI, which publishers already embed on their sites--directly into online banner ads, offering audiences a way to ask questions about.

Banner 305

Banner Audience 305

Adweek

DECEMBER 18, 2024

This is TVNewser's basic cable network ranker and cable news report for the week of Dec. The cable news nets had a ho-hum week as none of the big three outlets posted week-to-week gains with total viewers in primetime. But CNN did have something to be happy about as the network saw a.

Audience 264

Audience 264

Adweek

MARCH 13, 2025

Kelly Metz, who left her role as chief investment officer at OMD last week, joins Spark Foundry as chief investment officer (CIO), tasked with defining and driving investment strategy across platforms and audiences. She joined Omnicom Media.

Agency 241

Agency Audience Media 241

Adweek

FEBRUARY 18, 2025

Remember when a polished corporate message was all you needed to win over your audience? Those days are gone. People are skeptical of brand-speak and polished marketing campaigns, preferring real, authentic voices. The new secret to meeting your customers where they are is your employees' personal brands.

Audience 262

Audience Marketing Media 262

Adweek

FEBRUARY 5, 2025

Sunday's most-watched shows in total viewers occurred outside of primetime on all three networks. The Big Weekend Show at 7 p.m. ET was on top for Fox News, while the 5 p.m. ET edition of CNN Newsroom with Jessica Dean was first for CNN. Over on MSNBC, PoliticsNation at 6 p.m. ET ranked in the.

Audience 245

Audience 245

Adweek

MARCH 13, 2025

The agents can use criteria like a brand's specific values, business goals, and target audience demographics, Scope3's Brand Standards lets advertisers build their own AI agents--programs that can take autonomous action on behalf of users--for brand safety.

Audience 214

Audience Advertising Ad Tech Media 214

Adweek

MARCH 11, 2025

Advertisers upload brand URLs, creative briefs, and audience descriptions, and ProRata's large language model (LLM) generates ad variations, allowing advertisers to choose those that best align with their brand's tone.

Audience 216

Audience Advertising 216

Adweek

MARCH 11, 2025

With the collaboration, Ramp customers will be able to reach audiences alongside premium content through Universal Ads, which includes inventory from networks such as A+E Global Media, AMC Networks,

Ad Inventory 202

Ad Inventory Advertising Audience Media 202

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 121

Advertising ROI CPA Conversion 121

Martech

MARCH 10, 2025

Yes, research indicates that attention spans are indeed getting shorter, particularly among younger audiences. Content selection: Audiences are more selective about the content they engage with. The emphasis is on creating impactful content that resonates with audiences in a short time frame (Writefully, 2024).

Marketing 116

Marketing Audience MarTech Media 116

AdExchanger

NOVEMBER 19, 2024

But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course.

Advertising 110

Advertising Audience Media CPM 110

Martech

SEPTEMBER 26, 2024

Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences. Instead, they enhance its reach and efficacy, providing new channels to amplify messages and engage with diverse audiences globally. This strategy helps amplify their messages and reach new audiences.

Public Relations 129

Public Relations Marketing ROI Communications 129

Adweek

AUGUST 22, 2024

Today, Dentsu and Sports Innovation Lab announced a strategic partnership that gives clients access to sports audiences across any publisher or platform.

Advertising 328

Advertising Audience Ad Tech 328

Ad Monsters

NOVEMBER 27, 2024

Let’s clear things up right from the start: at the end of the day, advertisers just want to ensure they’re targeting the right audience to drive performance. Souza suggests publishers strengthen partnerships and offer better audience solutions to support evolving buyer needs. What an interesting concept! PetScreening.

Real Estate 98

Real Estate Audience Communications Media 98

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? Your CRM likely holds more valuable insights than you realize.

ROI 121

ROI Media Audience Ad Inventory 121

Martech

AUGUST 8, 2024

It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives. Dstillery integrated its audience solutions with the AI-powered curation platform Onetag. The user can then add any missing items.

MarTech 115

MarTech Electronics GDPR Audience 115

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech

MARCH 3, 2025

And it’s your audience, your followers, who determine whether your content is incisive, innovative and insightful enough to be deemed “thought leadership.” Greater audience engagement means brand growth and (hopefully) more sales. Fancy titles don’t define a good leader. The people you lead do.

Audience 118

Audience Marketing MarTech Media 118

Adweek

NOVEMBER 14, 2024

8 Fox News more than tripled CNN and MSNBC's combined audiences among primetime total viewers and as well as the Adults 25-54 primetime demo. Friday, Nov. MSNBC also experienced a steep drop in the demo in both primetime and total day, finishing behind CNN. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 329| CNN: 81.

Audience 363

Audience 363

Martech

FEBRUARY 26, 2025

Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. Instead, try predictive audiences. LinkedIn builds these high-value audiences using: Lead gen forms. Im not a big fan of the LinkedIn Audience Network (LAN). Contact or company lists. Conversions (e.g.,

Education 113

Education Audience Retargeting Conversion 113

Adweek

JULY 11, 2024

Leveraging trending pop culture references can be a goldmine for brands looking to connect with their audience. Especially when it seems like all of the internet wants to be a part of a collective memory or joke. As I'm writing this, you may have someone from.

Audience 359

Audience Media 359