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Podcasting for Ad Agency New Business

Fuel Lines

His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. Unlike consuming content in front of a computer, prospective clients are turning to podcast in record numbers while they are traveling by train, plane or automobile. Trent has produced over 100 episodes.

Agency 278
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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Just like the introduction of the assembly line radically increased the speed and efficiency of automobile production, AI can potentially increase the speed and efficiency of producing marketing outputs. What do we gain if each test and budget adjustment has to route through management for approval? How do they do it?

Marketing 127
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Why we care about AR and VR: A guide for marketers

Martech

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). VR in the automobile industry. Virtual reality devices enter the automobile market at two junctions— at the planning stage of the vehicle and when the customer is purchasing it.

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IGN Acquires Agency 1TwentyFour in Brand Partnership Push

VideoWeek

IGN said the acquisition grants brands access to its audience across 110 countries on over 35 platforms, including mobile, CTV and games consoles. The position will see him develop brand partnerships for film, TV, gaming, automobile and technology clients across e-commerce, media, social and WEB3, the statement said. “As

Agency 105
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Adobe’s roadmap for B2B, CDP and product analytics

Martech

Summit audience on Tuesday, March 21, 2023, in Las Vegas. “In 2022 we updated our go-to-market to say everybody gets Experience Platform foundational capabilities, but they’re going to transact with Adobe on the applications,” explained Ryan Fleisch, head of product marketing for Real-Time CDP and Audience Manager.

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3 Things Weezer Can Teach Us About Effective Media Strategy

Basis

And in popular music, Weezer’s self-titled first album (commonly known as the Blue Album), was released to critical and audience acclaim, launching a nearly 30-year career with more than 35 million albums sold worldwide. Know your audience. Plus, you can create a more tailored and personalized ad experience for that audience.

Media 87
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Metaverse and B2C Brands: 2022 Highlights

Martech Series

For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. For a successful product presentation, Italian luxury automobile manufacturer Ferrari teams up with Fortnite. You want a diverse group of customers to feel compelled to engage or have fun.

Fashion 129