Martech

MAY 24, 2024

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. The personalization and volume of messages required to connect with your audiences today simply isn’t possible without some sort of automation involved. Data segmentation. Data quality.

A/B Testing 110

A/B Testing Marketing Machine Learning Retail 110

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. This is a piece of code that is placed on your website to allow you to track and analyze the effectiveness of your ads in driving your target audience to perform the desired actions.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

InMobi

JUNE 25, 2020

Owing to lower conversion rates and interests for most of the non-essential businesses, marketers should focus a lot more on retention as acquisition might be difficult/ineffective for some time. The audience is intelligent & can see through Ads. can be some of the ways which can help this cause.”

Marketing 52

Marketing Communications AutoMobile Non-Profit 52