Martech

MARCH 29, 2023

Summit audience on Tuesday, March 21, 2023, in Las Vegas. “In 2022 we updated our go-to-market to say everybody gets Experience Platform foundational capabilities, but they’re going to transact with Adobe on the applications,” explained Ryan Fleisch, head of product marketing for Real-Time CDP and Audience Manager.

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InMobi

JUNE 12, 2020

A campaign put together for one media channel cannot be slapped onto another and is most likely to fail in engaging your target audience. For example, an automobile manufacturer might see value in targeting the household while fashion apparel brands are looking for targeting a specific audience in the age group of 25 to 40-years.

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Brid.tv

FEBRUARY 2, 2023

So it’s no wonder marketers are looking for new ways to advertise their services to the right audiences. Third-party cookies are already blocked on browsers such as Safari and Firefox. In addition, Google announced its decision to remove third-party cookies in 2024. FAQ What Is Contextual Targeting?

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InMobi

JANUARY 10, 2019

Here’s why: 1) Your Target Audience Uses Mobile Apps a Lot In 2019, the average smartphone owner in the U.S. In short, if you’re not advertising through apps and in-app advertising platforms, then you’re probably not reaching your target audience at all. Even the automobile industry is getting in on the app action.

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