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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. How do they do it?

Marketing 124
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Why we care about AR and VR: A guide for marketers

Martech

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). VR in the automobile industry. Virtual reality devices enter the automobile market at two junctions— at the planning stage of the vehicle and when the customer is purchasing it.

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3 Things Weezer Can Teach Us About Effective Media Strategy

Basis

And in popular music, Weezer’s self-titled first album (commonly known as the Blue Album), was released to critical and audience acclaim, launching a nearly 30-year career with more than 35 million albums sold worldwide. Know your audience. Plus, you can create a more tailored and personalized ad experience for that audience.

Media 96
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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. The personalization and volume of messages required to connect with your audiences today simply isn’t possible without some sort of automation involved. Data segmentation. Data quality.

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Purpose Driven Marketing: The Way Ahead for Brands and Marketers

InMobi

We’ve identified two strategies that are important to creating genuine and authentic experiences: Being aware and inclusive of the needs of the audience Creating more purposefully personalized experiences Personalization And Purpose Personalization can be a great way to cut through the clutter, but it can be difficult to get right.