Martech

JULY 19, 2024

Just like the introduction of the assembly line radically increased the speed and efficiency of automobile production, AI can potentially increase the speed and efficiency of producing marketing outputs. Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops. How do they do it?

Marketing 124

Marketing Manufacturing AutoMobile Machine Learning 124

Martech

MAY 24, 2024

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. The personalization and volume of messages required to connect with your audiences today simply isn’t possible without some sort of automation involved. Data segmentation. Data quality.

A/B Testing 110

A/B Testing Marketing Machine Learning Retail 110

InMobi

JUNE 12, 2020

A campaign put together for one media channel cannot be slapped onto another and is most likely to fail in engaging your target audience. For example, an automobile manufacturer might see value in targeting the household while fashion apparel brands are looking for targeting a specific audience in the age group of 25 to 40-years.

Marketing 52

Marketing AutoMobile Conversion Machine Learning 52