Martech

JULY 19, 2024

Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Just as automation shifted the number and type of jobs in manufacturing, the number and type of jobs in marketing are set to change. How do they do it?

Marketing 124

Marketing Manufacturing AutoMobile Machine Learning 124

Martech

MAY 24, 2022

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). VR in the automobile industry. Virtual reality devices enter the automobile market at two junctions— at the planning stage of the vehicle and when the customer is purchasing it.

AutoMobile 137

AutoMobile Marketing Healthcare Manufacturing 137

Martech Series

DECEMBER 29, 2022

For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. For a successful product presentation, Italian luxury automobile manufacturer Ferrari teams up with Fortnite. Think about the digital and physical fusion that your brand can achieve.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

Martech

NOVEMBER 18, 2022

Others include: The automobile. Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date. If the automaker had simply changed its logo and tagline, its audience would have seen through the gimmick quickly. The assembly line. The airplane.

Communications 120

Communications Real Estate AutoMobile Marketing 120

Single Grain

JULY 31, 2019

The selection of a mobile ad platform depends on your target audience, so it is important to understand the needs of your audience and choose a platform that can offer you the maximum ROI. Recently, its sales started to decline sharply in Brazil and this is when they thought of leveraging the power of mobile to reach audiences.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

InMobi

JUNE 12, 2020

A campaign put together for one media channel cannot be slapped onto another and is most likely to fail in engaging your target audience. For example, an automobile manufacturer might see value in targeting the household while fashion apparel brands are looking for targeting a specific audience in the age group of 25 to 40-years.

Marketing 52

Marketing AutoMobile Conversion Machine Learning 52

InMobi

JULY 15, 2019

How Does Your Target Audience Actually Buy Today? For example, consider Google’s report into how a prospective car buyer gathers the information she needs to procure a new automobile. In today’s always-on environment, cross-device environment , the difference isn’t nearly as clear cut as it once was. It’s often hard to say.

Marketing 40

Marketing AutoMobile Brand Awareness Manufacturing 40