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Why we care about AR and VR: A guide for marketers

Martech

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). AR in retail. VR in the automobile industry. By virtually immersing your audience in the product you’re trying to sell, you can bring them closer to the product.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. If you’ve ever visited an online retailer to browse, and perhaps even added an item to your cart but never made the purchase, the retailer probably noticed. Data segmentation.

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Metaverse and B2C Brands: 2022 Highlights

Martech Series

For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. Facebook – Meta.

Fashion 129
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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

The selection of a mobile ad platform depends on your target audience, so it is important to understand the needs of your audience and choose a platform that can offer you the maximum ROI. Recently, its sales started to decline sharply in Brazil and this is when they thought of leveraging the power of mobile to reach audiences.

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Location Is Powerful: Where Are You, India?

InMobi

It is a broadcast advertising medium, which tries to appeal to all audiences without any focused targeting or feedback loop mechanisms. While outdoor advertising has tried to innovate , multiple challenges exist with billboard advertising. The messaging is largely static (unless digital) and typically loses oomph after several viewings.

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Purpose Driven Marketing: The Way Ahead for Brands and Marketers

InMobi

We’ve identified two strategies that are important to creating genuine and authentic experiences: Being aware and inclusive of the needs of the audience Creating more purposefully personalized experiences Personalization And Purpose Personalization can be a great way to cut through the clutter, but it can be difficult to get right.

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Drive Away from the Competition through Actionable Consumer Insights

InMobi

We then compared those insights to the mobile audience data from major car buying and car research websites, to discover the overlap between those who have an affinity for a particular brand and those currently in the car buying research process. 39% of its audience is female. Two-thirds of its audience is male.

Finance 52