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Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Recently, its sales started to decline sharply in Brazil and this is when they thought of leveraging the power of mobile to reach audiences.
Here’s why: 1) Your Target Audience Uses Mobile Apps a Lot In 2019, the average smartphone owner in the U.S. As the number of cord-cutters and cord-nevers rises and as apps become more critical to media, expect app usage to rise even further. Even the automobile industry is getting in on the app action.
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