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10 Effective Marketing Tips for Healthcare eCommerce Businesses in 2024

Ad Rants

Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Provide valuable, evidence-based information on health topics, treatments, and preventive measures to establish authority and build trust with your audience.

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Strategies to Mitigate Emotional Fatigue in Digital Advertising

The Ad Tech Blog

Targeting different audience segments can prevent overexposure. When users are exposed to the same ad multiple times, they tend to ignore it, leading to a phenomenon known as banner blindness. Another strategy is to adjust targeting settings to reach new audience segments.

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Beyond Banner Blindness: All About Dynamic Creative Optimization

Automatad Inc.

Share Tweet Share Banner blindness is the silent killer of publisher revenue. They completely miss that strategically placed banner ad you spent hours optimizing. This phenomenon, where users subconsciously or purposefully ignore display ads, is called banner blindness. Why Should Banner Blindness Matter to You?

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How one tech company is doing marketing without cookies

Martech

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” Getting rid of all the cookies requiring visitor consent also let Sentry get rid of a ubiquitous, often overlooked irritant: The consent banner.

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Solving the Long-tail’s Addressability Issue

Ad Monsters

These websites are often niche, focusing on specific topics or interests and catering to particular audiences. While they may have smaller audiences, their visitors are more engaged and passionate about the content they consume. YY: What are your thoughts on consent banners?

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5 Steps to Developing Successful Pillar Content

Single Grain

It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. Step 1: Understand Your Audience. What is the average age of my audience members? Get A Free Consultation.

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In-game Ads: Biggest Trends and Impact

Martech Series

In-game advertising is anything like digital video ads, banners, audio ads, and mini-games presented on the gaming screen. You will reach a specific target audience successfully. What’s more, brands have an array of customization features and endless opportunities to appeal to the audience. Why you should use IGA for your brand?

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