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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it.

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Publisher Forum Keynote: Complex Networks’ Justin Killion on Mastering Revenue Diversification

Ad Monsters

Building an Audience: Innovation in Fruition. Killion lauded the innovation of Ecko Unltd founder, Marc Ecko, who created an audience by adding hand tags to his clothing. This method allowed Ecko to extract first-party data from his audience. The Art of the Pivot: Using Your Built-In Audience.

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The Guardian Launches Ad New Solution for Completely Cookie-Free Audiences

VideoWeek

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. But they don’t cater to audiences which opt out of all advertising-related use of their data.

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5 Ways to Re-Engage Those Long-Lost Customers

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Plenty of email software can even let you create segmented audiences based on customers who haven’t opened any emails or purchased within a set frame of time. Get A Free Consultation.

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How to Create a Promotional Plan for Your Business (with Template!)

Single Grain

Target Audience. Component #1: Target Audience. The first and main component of a promotional plan is the target audience, without which there can’t really be a successful promotional or any other roadmap and strategic marketing plan. The target audience is the type of people for whom your campaign targets is made.

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How to Target Your Mobile Users with Push Notifications

Single Grain

" class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Let's start with a simple definition of push notifications : “Push notifications are small messages that can reach audiences anywhere and any time. Get A Free Consultation.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. These are 125+ reliable networks that weve all grown to know and love, like CNN, CNBC, Food Network, and more. It also provides detailed analytics for measuring effectiveness.