Ad Monsters

NOVEMBER 14, 2022

Some of the key components to creating that experience are making sure the ad reaches the right audience and the creative assets keep them engaged with your content. . How important are the creation and design aspects of ads when trying to engage with your audience? AB: Adapt also focuses on the creative aspect of ads.

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

Clearcode

FEBRUARY 25, 2022

The HbbTV Association , which consists of broadcasters, Internet and technology companies, and device manufacturers, creates and manages the HbbTV standard to ensure that HbbTV is compatible across different devices and TV networks. Banners: Information boxes (square or rectangular) are displayed in the lower right corner of the screen.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. Audience Targeting One of the key factors that make in-game advertising so effective is audience targeting capability.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. million video game users in the United States alone, representing a sizable untapped audience for most brands.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. million video game users in the United States alone, representing a sizable untapped audience for most brands.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Digital Turbine

JULY 28, 2022

It also knew the fastest way to reach its intended audience of young millennial parents was via mobile. The company reached out to its mobile-savvy target audience of young parents via their smartphones with a compelling mobile ad unit that simulated their shopping experience. Campaign Results. About Johnson & Johnson.

Education 40

Education Click Through Rate Banner Brand Awareness 40

Single Grain

AUGUST 8, 2023

We implemented a full-funnel approach, targeting a qualified prospecting audience and utilizing various tactics to guide target customers toward conversion. Partnered to create targeted, segmented audiences to deliver tailored messages. A combination of native and catalog feed ad units was used, and both delivered impressive results.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

InMobi

SEPTEMBER 6, 2018

Brands want to be where their target audience is, so their agencies must adapt. On the flip side, banner ads that push app installs to promote your app (this is the kind of ad Uber might want, for instance) wouldn’t work well outside of a mobile device. In the U.S., Mobile Web Versus Mobile In-App: Is There Really a Difference?

Agency 52

Agency Advertising Ad Exchange Mobile Ads 52

SODP

MAY 30, 2023

Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. This group includes: Product manufacturers Service providers Third-party ad agencies Intermediary ad networks Performance marketers Advertisers use these spaces to post various types of digital ads and reach specific target audiences.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

VideoWeek

DECEMBER 8, 2022

Device manufacturers and content owners need to work together on international technology standards to ensure the HbbTV ad monetisation opportunities are uniform across all outlets. And in a privacy-centric and data-focused world, brand safe datasets must be paramount. Changing the status quo.

Non-Profit 59

Non-Profit Advertising Manufacturing Banner 59

InMobi

JULY 15, 2019

How Does Your Target Audience Actually Buy Today? Over the course of three months, she conducts almost 140 Google searches, along with countless video views, image views and dealer and manufacturer interactions. Don’t just start throwing banners up everywhere without coordinating brand strategy with performance strategy.

Marketing 40

Marketing AutoMobile Brand Awareness Manufacturing 40

Smart-Hub

JANUARY 4, 2023

White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. In addition to the classic banner ads that even the most ordinary Internet users probably know about, SmartHub has more sophisticated formats that have gained popularity relatively recently.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Ad Beat

MARCH 6, 2024

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 All in all, Samsung’s strategy shows a clear understanding of how to leverage different publishers to reach different audiences. First up, a nod to the visuals: the attractive banner image showcases the various Galaxy devices in all their glory.

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

Single Grain

MARCH 30, 2020

Look for things like a manufacturer, vendor or fulfillment company questionnaires to help you ask the right questions in order to make proper changes for your business in 2020. Remove banners and pop-ups for outdated or holiday campaigns. You might even get some lift if your audience is searching for things like after-Christmas sales!

SEO 72

SEO A/B Testing Pop-Up Audience 72

Smart-Hub

OCTOBER 15, 2023

As a result, it will be easier for you to meet the needs of your target audience and increase loyalty. Here are white label opportunities you can seize: Improved Brand Recognition White label manufacturing implies using a product created by a different business; however, this doesn’t mean your brand recognition will be affected.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

VideoWeek

AUGUST 30, 2024

The company has reportedly been pitching its smart TV OS to multiple hardware manufacturers, promising more generous revenue sharing deals than its competitors, as well as more flexibility for customising the user interface. BrandMatch uses AI to interpret a client’s brief, in order to generate audiences to target their ads towards.

Retail 52

Retail Media Non-Profit Healthcare 52

Single Grain

JANUARY 3, 2024

Intent : Here, the audience shows a clear interest in purchasing. The aim is to create a buzz and get your target audience talking and thinking about your offering. Example: For GreenStride Shoes, the awareness campaign could feature a visually striking banner ad with the tagline “Step into a Greener Future.”

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Lemonads

MARCH 15, 2021

If your audience isn’t interested in the products or services you offer, there’s very little chance that affiliate marketing will change that. Furthermore, you also have to think about creating materials for your advertisers to use, like custom banners, landing pages , and downloadable logos.

Affiliates 52

Affiliates Conversion SEO Healthcare 52

Smart-Hub

AUGUST 2, 2022

As a result, the brand receives a product manufactured by the technical requirements set before implementation. Digital advertising primarily appears on websites as banners but can also occur in other formats such as video or audio ads on streaming services. What do you need to know about advertising operations?

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Single Grain

APRIL 28, 2020

This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product. Take the topics that performed well on one channel and repurpose them into a piece of content for another segment of your audience. 3) Anheuser-Busch. 3) Anheuser-Busch. pic.twitter.com/nqImcE5WJP.

Marketing 141

Marketing Audience Media ROI 141

VideoWeek

MAY 27, 2022

By comparison, traditional advertising (such as banners, native and newsletter ads) grew by 20 percent across the same period. . PubMatic Brings Audience Targeting to the Sell-Side with ‘Connect’ Platform. The report revealed that video was the fastest-growing social advertising sector in 2021, up 50 percent on 2020.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

JANUARY 13, 2023

Unveiled at CES, Galileo enables advertisers to upload their first-party data into the hub and target audiences using Unified ID 2.0, is now 25 percent of our UK audience and with the expansion of our footprint in the US, we’re confident that this will drive more sustainable growth for the long term,” said Mullen.

Ad Tech 98

Ad Tech Media Agency Advertising 98

VideoWeek

JANUARY 20, 2023

Netflix Commits to Nielsen in US, Mexico and Poland Netflix has extended its relationship with Nielsen to provide linear and streaming audience data across the US, Mexico and Poland. The deal grants the DSP access to Upwave’s measurement capabilities, analytics dashboards and audience verification tools.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Digiday

NOVEMBER 20, 2022

Although both technologies fall under the larger banner of artificial intelligence, each offers marketers distinct benefits. First-party data from a manufacturer standpoint sometimes gets a bad rap,” Jensen added. Many people would say, ‘Why do you need that? You’re going through retailers already. How would that work?’

Marketing 69

Marketing Retail Ad Targeting Conversion 69

Single Grain

SEPTEMBER 3, 2019

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Marketing 106

Marketing SEO Banner Audience 106